Elizabeth Arden Audience in United States

Elizabeth Arden logo

Elizabeth Arden has an estimated audience of 380,071 people in United States. 84.8% are female, 15.2% are male, average age 43.8. Top regions: California, New York, Texas. Top brand affinities: Russell Crowe, Elizabeth Arden, Lanvin (clothing), Stay at Home, Como.

The average Elizabeth Arden fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Russell Crowe, Elizabeth Arden, Lanvin (clothing), with strongest over-indexing on Russell Crowe (43.95× the country average). Demographically, the Elizabeth Arden audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Elizabeth Arden fans

Demographic split for Elizabeth Arden audience in United States
MetricValue
Female84.8%
Male15.2%
Average age43.8
Estimated audience size380,071

Audience persona

The typical Elizabeth Arden fan in United States is more female, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Russell Crowe.

Top regions in United States

Top regions ranked by reach for Elizabeth Arden in United States
RegionReachAffinity
California60,2491.44×
New York40,8741.92×
Texas39,4581.21×
Florida31,0211.21×
Virginia15,2831.65×
New Jersey14,7261.52×
Pennsylvania13,7521.07×
Illinois13,6511.08×
North Carolina11,8731.04×
Georgia11,8211.01×
Massachusetts10,5281.41×
Ohio10,3340.88×
Washington9,0581.19×
Tennessee8,6411.13×
Michigan8,2220.83×
Arizona8,1161.05×
Maryland8,1141.24×
South Carolina6,6391.16×
Indiana5,9510.86×
Colorado5,4940.92×
Missouri5,3120.87×
Alabama4,9140.93×
Connecticut4,7401.24×
Kentucky4,5900.96×
Wisconsin4,5760.8×
Louisiana4,4660.91×
Minnesota4,4100.81×
Oklahoma4,2121×
Oregon4,1770.96×
Nevada3,4700.94×
Arkansas3,3571.07×
Mississippi2,7810.89×
Kansas2,7310.91×
Utah2,5540.75×
Iowa2,5410.81×
New Mexico1,6950.89×
West Virginia1,6490.93×
Nebraska1,5970.84×
Washington, District of Columbia1,5271.34×
Maine1,4221.04×
Hawaii1,4210.87×
New Hampshire1,3370.89×
Rhode Island1,2811.06×
Delaware1,2021.15×
Idaho1,1130.58×
Montana7560.72×
Vermont5010.75×
North Dakota4880.63×
Alaska4640.57×
South Dakota4530.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elizabeth Arden audience
BrandAffinityCategory
Russell Crowe43.95×Movies & TV
Elizabeth Arden63.38×Beauty & Wellness
Lanvin (clothing)14.34×Fashion & Accessoires
Stay at Home27.1×Health
Como25.24×Travel & Leisure
Pur (band)46.97×Music & Radio
Holiday Travel58.1×
Giant Food11.23×Food & Beverages
Macy's2.8×Shopping
OUTDOOR ADVENTURE9.18×Games
Odor3.99×Beauty & Wellness
Charlotte Tilbury6.01×Beauty & Wellness
Meditation2.54×Health
Child1.59×Kids & Family
Spirituality2.5×Health
Farouk Systems56.34×
Lenox (company)17.27×Home & Garden
Season2.78×Travel & Leisure
Nordstrom rack2.35×Fashion & Accessoires
Dermatology4×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elizabeth Arden audience
TraitClusterScore
Luxury OrientationPREMIUM3.88
Family OrientationCONSERVATISM1.58
Price SensitivityPREMIUM1.56
Convenience OrientationPREMIUM1.56
DIY MentalityTHRILL1.47
Quality AwarenessPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Elizabeth Arden
CountryShare
United States23.0%
Spain12.2%
United Kingdom11.7%

See Elizabeth Arden audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Elizabeth Arden have in United States?

Elizabeth Arden has an estimated audience of 380,071 people in United States, concentrated in California and New York.

What is the gender split and age of Elizabeth Arden fans?

84.8% of Elizabeth Arden fans are female, 15.2% are male, with an average age of 43.8 years.

Which brands do Elizabeth Arden fans like most?

Elizabeth Arden fans show strongest brand affinity for Russell Crowe (43.95×), Elizabeth Arden (63.38×), and Lanvin (clothing) (14.34×) over the country average.

Where do Elizabeth Arden fans live in United States?

Elizabeth Arden fans in United States are most concentrated in California (reach 60,249), New York (reach 40,874), and Texas (reach 39,458). These three regions account for the largest share of the active audience.

What other brands do Elizabeth Arden fans also like?

Beyond Elizabeth Arden itself, the audience over-indexes on Elizabeth Arden (63.38×), Lanvin (clothing) (14.34×), Stay at Home (27.1×), and Como (25.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elizabeth Arden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.