Rascasse Audience Intelligence

Lenox (company) Target Market in United States

A data profile of the people who buy, follow and care about Lenox (company) in United States — modelled from more than twelve digital signal sources. Lenox (company) has an estimated audience of 843,970 people in United States.

#2709among Brand in United States#1203in Home & Garden

The average Lenox (company) fan in United States is 40.4 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, New York, California.

Top brand affinities include QVC, Discount stores, Tableware, with strongest over-indexing on QVC (10.11× the country average).

Demographically, the Lenox (company) audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lenox (company) fan in United States is more female, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lenox (company) profile in United States.

Audience size
844K
in United States
Gender
70.4%♀
29.6% male
Age
40.4
average years
Country rank
#26507
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lenox (company)

70.4% are female, 29.6% are male, average age 40.4.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Lenox (company) audience in United States
MetricValue
Female70.4%
Male29.6%
Average age40.4
Estimated audience size843,970
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Lenox (company) audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4918%
50+25%
Fig. 04

Worldwide distribution

65.4%

of the worldwide Lenox (company) audience comes from United States.

Worldwide audience distribution share by country for Lenox (company)
CountryShare
United States65.4%
India8.4%
Japan3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lenox (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lenox (company) customers by region in United States
#RegionReachAffinity×
01Georgia~100K4.22×
02Washington~60K3.62×
03Massachusetts~50K2.94×
04New Jersey~40K2.08×
05New York~70K1.62×
06Iowa~10K1.51×
07Pennsylvania~40K1.39×
08Connecticut~10K1.38×
09Delaware~3K1.16×
10Alabama~10K1.14×
11Rhode Island~3K1.14×
12New Hampshire~4K1.13×
13West Virginia~4K1.09×
14Vermont~2K1.08×
15Virginia~20K1.04×
16Michigan~20K1.01×
17Kentucky~10K1.00×
18Maryland~10K0.98×
19South Carolina~10K0.98×
20Tennessee~20K0.96×
21Maine~3K0.89×
22North Carolina~20K0.88×
23Florida~50K0.86×
24Ohio~20K0.84×
25Arkansas~6K0.82×
26Texas~60K0.79×
27Mississippi~5K0.79×
28Louisiana~8K0.76×
29Washington, District of Columbia~2K0.74×
30Missouri~10K0.73×
31Indiana~10K0.72×
32Illinois~20K0.71×
33Oklahoma~6K0.71×
34Alaska~1K0.71×
35California~60K0.70×
36North Dakota~1K0.68×
37South Dakota~1K0.67×
38Arizona~10K0.66×
39Idaho~3K0.66×
40Oregon~6K0.65×
41Nebraska~3K0.64×
42Kansas~4K0.63×
43Montana~1K0.63×
44Wisconsin~8K0.61×
45Colorado~8K0.60×
46Minnesota~7K0.60×
47Nevada~5K0.60×
48Utah~4K0.60×
49New Mexico~2K0.60×
50Hawaii~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Lenox (company), United States
0.57×1.00×4.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lenox (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lenox (company) audience
#·InterestCategoryAffinity×
01Elizabeth ArdenBeauty & Wellness17.27×
02BB creamBeauty & Wellness10.39×
03QVCMovies & TV10.11×
04TablewareFood & Beverages7.66×
05Mineral waterFood & Beverages7.25×
06Garden centreHome & Garden7.16×
07Discount storesShopping5.72×
08HypermarketShopping5.48×
09Microwave ovenHome & Garden5.26×
10Weather forecastingHome & Garden5.21×
11Non-alcoholic beverageFood & Beverages5.18×
12FedExBusiness & Career4.48×
13Sustainable energyHome & Garden4.48×
14Renewable energyBusiness & Career4.37×
15Shopping mallsShopping3.28×
16IKEAHome & Garden2.95×
17Mortgage loansBusiness & Career2.89×
18Hobby LobbyHome & Garden2.66×
19PinterestInternet & Social Media2.55×
20Pizza HutFood & Beverages2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lenox (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lenox (company) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.92×
IndulgenceJOY2.59×
Price SensitivityPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lenox (company) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
Healthy LifestyleBALANCE0.83×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lenox (company)'s target market in United States?

Lenox (company)'s target market in United States covers an estimated 843,970 people, concentrated in Georgia and New York.

02

What is the gender split and age of Lenox (company) customers?

70.4% of the Lenox (company) audience are female, 29.6% are male, with an average age of 40.4 years.

03

Which brands do Lenox (company) fans like most?

Lenox (company) fans show strongest brand affinity for QVC (10.11×), Discount stores (5.72×), and Tableware (7.66×) over the country average.

04

Where do Lenox (company) fans live in United States?

Lenox (company) fans in United States are most concentrated in Georgia (reach ~100K), New York (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lenox (company) fans also like?

Beyond Lenox (company) itself, the audience over-indexes on Discount stores (5.72×), Tableware (7.66×), BB cream (10.39×), and Mineral water (7.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lenox (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lenox (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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