Ellis Island Audience in United States

Ellis Island logo

Ellis Island has an estimated audience of 282,357 people in United States. 55.1% are female, 44.9% are male, average age 43.6. Top regions: New York, California, New Jersey. Top brand affinities: REC TEC Grills, Mustard seed, Keene, New Hampshire, Nebraska Cornhuskers football, Kelly Starrett.

The average Ellis Island fan in United States is 43.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include REC TEC Grills, Mustard seed, Keene, New Hampshire, with strongest over-indexing on REC TEC Grills (25.48× the country average). Demographically, the Ellis Island audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Ellis Island fans

Demographic split for Ellis Island audience in United States
MetricValue
Female55.1%
Male44.9%
Average age43.6
Estimated audience size282,357

Audience persona

The typical Ellis Island fan in United States is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for REC TEC Grills.

Top regions in United States

Top regions ranked by reach for Ellis Island in United States
RegionReachAffinity
New York58,6013.71×
California24,5980.79×
New Jersey23,6033.29×
Texas15,9300.66×
Florida15,6570.82×
Pennsylvania10,7011.13×
Nevada10,0473.68×
Illinois8,0480.86×
Ohio7,2300.83×
Georgia6,8510.79×
Virginia6,7060.97×
North Carolina6,5030.77×
Michigan6,3980.87×
Massachusetts5,7591.04×
Arizona4,6440.81×
Washington4,5490.8×
Tennessee4,3660.77×
Maryland4,1440.85×
Indiana4,1200.8×
Connecticut4,1131.45×
Wisconsin3,7540.88×
Colorado3,7450.84×
Missouri3,6120.79×
Oklahoma3,5141.12×
Minnesota3,4200.85×
South Carolina3,1110.73×
Kentucky2,6560.75×
Oregon2,5540.79×
Louisiana2,4870.68×
Alabama2,2910.58×
Iowa2,1640.93×
Utah2,0410.81×
Kansas1,9320.87×
Arkansas1,6450.71×
Mississippi1,3610.59×
Nebraska1,2120.86×
Idaho1,1350.8×
New Hampshire1,1191.01×
West Virginia1,0560.8×
Maine1,0381.03×
New Mexico9420.67×
Washington, District of Columbia9061.07×
Rhode Island8540.95×
Hawaii8000.66×
Delaware7090.91×
Montana6150.79×
South Dakota5340.82×
North Dakota4910.85×
Vermont4640.94×
Alaska3570.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ellis Island audience
BrandAffinityCategory
REC TEC Grills25.48×Sports
Mustard seed12.04×Food & Beverages
Keene, New Hampshire24.63×Travel & Leisure
Nebraska Cornhuskers football4×Sports
Kelly Starrett49.52×Literature
Elsword14.76×Games
Layne Staley5.68×Music & Radio
Jingoism1.91×Politics & Society
Mount Kilimanjaro14.76×Travel & Leisure
Captain America (1990 film)3.66×Movies & TV
Cam Ward2.92×Sports
Kendra Scott2.19×Fashion & Accessoires
Goof9.55×Movies & TV
Google Analytics3.5×Internet & Social Media
JDSU2.13×Business & Career
Home staging3.5×Home & Garden
Bank account1.61×Business & Career
Girolando cattle16.06×Pets & Animals
Urban horticulture2.17×Home & Garden
Solo climbing3.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ellis Island audience
TraitClusterScore
PatriotismCONSERVATISM3.7
Risk AppetiteTHRILL2.74
Luxury OrientationPREMIUM2.52
SpiritualityBALANCE1.95
TravellingTHRILL1.71
Career OrientationPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Ellis Island
CountryShare
United States38.3%
Italy10.4%
Germany8.0%

See Ellis Island audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Ellis Island have in United States?

Ellis Island has an estimated audience of 282,357 people in United States, concentrated in New York and California.

What is the gender split and age of Ellis Island fans?

55.1% of Ellis Island fans are female, 44.9% are male, with an average age of 43.6 years.

Which brands do Ellis Island fans like most?

Ellis Island fans show strongest brand affinity for REC TEC Grills (25.48×), Mustard seed (12.04×), and Keene, New Hampshire (24.63×) over the country average.

Where do Ellis Island fans live in United States?

Ellis Island fans in United States are most concentrated in New York (reach 58,601), California (reach 24,598), and New Jersey (reach 23,603). These three regions account for the largest share of the active audience.

What other brands do Ellis Island fans also like?

Beyond Ellis Island itself, the audience over-indexes on Mustard seed (12.04×), Keene, New Hampshire (24.63×), Nebraska Cornhuskers football (4×), and Kelly Starrett (49.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ellis Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.