Empathy Audience in United States

Empathy has an estimated audience of 11,179,071 people in United States. 71.2% are female, 28.8% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Google Maps, Indeed.com, Chuck Norris, Capital One.

The average Empathy fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Google Maps, Indeed.com, with strongest over-indexing on Kia Sportage (21.67× the country average). Demographically, the Empathy audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Empathy fans

Demographic split for Empathy audience in United States
MetricValue
Female71.2%
Male28.8%
Average age40.9
Estimated audience size11,179,071

Audience persona

The typical Empathy fan in United States is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Empathy in United States
RegionReachAffinity
California1,546,6001.26×
Texas1,139,4481.19×
Florida803,1471.06×
New York658,0431.05×
Georgia438,0061.27×
Pennsylvania385,2851.02×
Illinois384,3131.03×
North Carolina374,4861.11×
Ohio347,2061.01×
Virginia321,6391.18×
Michigan307,7321.05×
New Jersey264,5220.93×
Arizona257,0391.13×
Tennessee253,3821.13×
Washington246,9941.1×
Maryland228,2501.19×
Indiana211,2471.03×
Massachusetts206,6030.94×
Missouri184,6741.02×
Alabama177,1671.13×
South Carolina173,3671.03×
Louisiana171,0611.19×
Colorado157,8380.9×
Wisconsin152,3070.91×
Minnesota151,2740.94×
Kentucky144,6181.03×
Oregon127,8581×
Oklahoma123,0670.99×
Nevada112,7551.04×
Mississippi112,5821.22×
Connecticut111,7851×
Arkansas100,0161.09×
Utah89,0690.89×
Kansas82,2190.93×
Iowa79,2020.86×
Hawaii57,7381.2×
New Mexico53,5840.96×
West Virginia49,1320.94×
Idaho47,6280.85×
Nebraska46,6830.83×
New Hampshire35,5220.81×
Washington, District of Columbia32,9990.98×
Maine32,6140.81×
Rhode Island30,7590.86×
Delaware27,1420.88×
Montana25,2810.82×
Alaska23,9931×
South Dakota20,7190.8×
North Dakota19,6630.86×
Vermont15,6390.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Empathy audience
BrandAffinityCategory
Kia Sportage21.67×Cars & Mobility
Google Maps3.81×Internet & Social Media
Indeed.com3.8×Business & Career
Chuck Norris5.53×Movies & TV
Capital One2.84×Business & Career
Google News4.09×News
Beetlejuice3.22×Movies & TV
Enterprise Rent-A-Car3.51×Cars & Mobility
Honda HR-V14.44×Cars & Mobility
Google Flights3.15×Travel & Leisure
Nicole Kidman4.84×Movies & TV
Stitch!5.53×Movies & TV
AccuWeather3.34×Home & Garden
Bruce Willis3.72×Movies & TV
Real property2.76×Home & Garden
MSN2.01×News
Khan Academy4.17×Business & Career
DuckDuckGo4.52×Internet & Social Media
Diane Keaton3.03×Movies & TV
Circle K3.39×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Empathy audience
TraitClusterScore
MindfulnessBALANCE1.36
ExtroversionTHRILL1.35
IndividualismJOY1.26
SpiritualityBALANCE1.22
SustainabilityBALANCE1.16
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Empathy
CountryShare
United States42.8%
Italy11.6%
United Kingdom6.4%

See Empathy audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Empathy have in United States?

Empathy has an estimated audience of 11,179,071 people in United States, concentrated in California and Texas.

What is the gender split and age of Empathy fans?

71.2% of Empathy fans are female, 28.8% are male, with an average age of 40.9 years.

Which brands do Empathy fans like most?

Empathy fans show strongest brand affinity for Kia Sportage (21.67×), Google Maps (3.81×), and Indeed.com (3.8×) over the country average.

Where do Empathy fans live in United States?

Empathy fans in United States are most concentrated in California (reach 1,546,600), Texas (reach 1,139,448), and Florida (reach 803,147). These three regions account for the largest share of the active audience.

What other brands do Empathy fans also like?

Beyond Empathy itself, the audience over-indexes on Google Maps (3.81×), Indeed.com (3.8×), Chuck Norris (5.53×), and Capital One (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Empathy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.