Empathy Audience in Germany
Empathy has an estimated audience of 451,556 people in Germany. 64.9% are female, 35.1% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Love Actually, Satire, Small Business Administration, Western Union, Same-sex marriage.
The average Empathy fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Love Actually, Satire, Small Business Administration, with strongest over-indexing on Love Actually (17.33× the country average). Demographically, the Empathy audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Empathy fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.7 |
| Estimated audience size | 451,556 |
Audience persona
The typical Empathy fan in Germany is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,844 | 0.98× |
| Bayern | 70,414 | 0.97× |
| Baden-Württemberg | 61,131 | 0.99× |
| Niedersachsen | 47,822 | 1.09× |
| Hessen | 33,451 | 0.97× |
| Sachsen | 25,250 | 1.14× |
| Rheinland-Pfalz | 22,498 | 0.99× |
| Berlin | 19,036 | 0.94× |
| Schleswig-Holstein | 16,725 | 1.03× |
| Brandenburg | 14,697 | 1.05× |
| Sachsen-Anhalt | 12,281 | 1.05× |
| Thüringen | 12,054 | 1.05× |
| Hamburg | 9,732 | 0.95× |
| Mecklenburg-Vorpommern | 8,279 | 0.96× |
| Saarland | 5,372 | 0.97× |
| Bremen | 3,309 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 17.33× | Movies & TV |
| Satire | 8.81× | Literature |
| Small Business Administration | 18.65× | Business & Career |
| Western Union | 5.77× | Business & Career |
| Same-sex marriage | 19.74× | Kids & Family |
| Croatia national football team | 15.54× | Sports |
| Real property | 6.05× | Home & Garden |
| Scotland national football team | 17.14× | Sports |
| Green tea | 9.34× | Food & Beverages |
| Moodle | 7.37× | Technology & Electronics |
| Open water swimming | 20× | Sports |
| Home Alone | 17.7× | Movies & TV |
| German television comedy | 6.57× | Movies & TV |
| Telegram | 4.76× | Internet & Social Media |
| Transgenderism | 9.2× | Politics & Society |
| Firefox | 6.67× | Internet & Social Media |
| Italo disco | 8.82× | Music & Radio |
| Pets | 1.74× | Pets & Animals |
| New Year's Eve | 6.97× | Home & Garden |
| Sustainable consumption | 7.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.44 |
| Sustainability | BALANCE | 1.69 |
| Mindfulness | BALANCE | 1.66 |
| Pet Ownership | JOY | 1.63 |
| Spirituality | BALANCE | 1.59 |
| Design Affinity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| Italy | 11.6% |
| United Kingdom | 6.4% |
See Empathy audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Empathy have in Germany?
Empathy has an estimated audience of 451,556 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Empathy fans?
64.9% of Empathy fans are female, 35.1% are male, with an average age of 40.7 years.
Which brands do Empathy fans like most?
Empathy fans show strongest brand affinity for Love Actually (17.33×), Satire (8.81×), and Small Business Administration (18.65×) over the country average.
Where do Empathy fans live in Germany?
Empathy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,844), Bayern (reach 70,414), and Baden-Württemberg (reach 61,131). These three regions account for the largest share of the active audience.
What other brands do Empathy fans also like?
Beyond Empathy itself, the audience over-indexes on Satire (8.81×), Small Business Administration (18.65×), Western Union (5.77×), and Same-sex marriage (19.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Empathy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.