Enigma Audience in United States
Enigma has an estimated audience of 2,000,679 people in United States. 65.0% are female, 35.0% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Home construction, JTV (Indonesia), Penn & Teller, Dental hygienist, Mad About You.
The average Enigma fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, JTV (Indonesia), Penn & Teller, with strongest over-indexing on Home construction (2.09× the country average). Demographically, the Enigma audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Enigma fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 36.7 |
| Estimated audience size | 2,000,679 |
Audience persona
The typical Enigma fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 266,546 | 1.21× |
| Texas | 174,160 | 1.01× |
| Florida | 156,189 | 1.15× |
| New York | 119,160 | 1.07× |
| Georgia | 71,122 | 1.15× |
| Pennsylvania | 70,265 | 1.04× |
| North Carolina | 69,314 | 1.15× |
| Illinois | 68,505 | 1.03× |
| Ohio | 57,347 | 0.93× |
| Michigan | 51,918 | 0.99× |
| Virginia | 51,294 | 1.05× |
| New Jersey | 51,109 | 1× |
| Washington | 45,873 | 1.14× |
| Massachusetts | 40,361 | 1.02× |
| Tennessee | 40,220 | 1× |
| Arizona | 38,795 | 0.95× |
| Indiana | 36,571 | 1× |
| Maryland | 36,216 | 1.05× |
| Wisconsin | 34,285 | 1.14× |
| Missouri | 33,154 | 1.03× |
| Colorado | 31,818 | 1.01× |
| Minnesota | 29,962 | 1.05× |
| Alabama | 26,878 | 0.96× |
| South Carolina | 26,622 | 0.88× |
| Oregon | 25,270 | 1.1× |
| Louisiana | 24,925 | 0.97× |
| Kentucky | 23,183 | 0.92× |
| Oklahoma | 22,359 | 1.01× |
| Nevada | 19,122 | 0.99× |
| Connecticut | 18,949 | 0.94× |
| Utah | 18,765 | 1.05× |
| Iowa | 15,636 | 0.95× |
| Arkansas | 15,187 | 0.92× |
| Kansas | 15,068 | 0.96× |
| Mississippi | 14,706 | 0.89× |
| Idaho | 9,821 | 0.98× |
| Nebraska | 9,499 | 0.95× |
| Hawaii | 9,449 | 1.1× |
| New Mexico | 9,125 | 0.91× |
| West Virginia | 8,397 | 0.9× |
| New Hampshire | 7,534 | 0.96× |
| Washington, District of Columbia | 6,636 | 1.1× |
| Maine | 6,566 | 0.92× |
| Rhode Island | 5,524 | 0.87× |
| Delaware | 5,487 | 0.99× |
| Montana | 5,468 | 0.99× |
| Alaska | 4,796 | 1.12× |
| South Dakota | 4,365 | 0.94× |
| North Dakota | 3,711 | 0.9× |
| Vermont | 3,048 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.09× | Home & Garden |
| JTV (Indonesia) | 2.15× | |
| Penn & Teller | 3.01× | Movies & TV |
| Dental hygienist | 1.66× | Health |
| Mad About You | 3× | Movies & TV |
| E-box | 3.03× | Health |
| Ural Mountains | 2.7× | Travel & Leisure |
| War on Terror | 1.5× | Politics & Society |
| Cockpit | 1.73× | Travel & Leisure |
| Ohio State Buckeyes women's basketball | 1.95× | Sports |
| Toros de Tijuana | 4.03× | Sports |
| Better Off Dead (film) | 1.57× | Movies & TV |
| Bus Driver (video game) | 2.27× | Games |
| Lion of Judah | 1.87× | |
| Ext JS | 3.57× | Technology & Electronics |
| Tequila Cazadores | 1.96× | Food & Beverages |
| Ixtapaluca | 1.79× | Travel & Leisure |
| Erika Buenfil | 1.85× | Movies & TV |
| Peace and conflict studies | 1.81× | Politics & Society |
| The Boomtown Rats | 5.35× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.6 |
| Career Orientation | POWER | 1.43 |
| Tradition | CONSERVATISM | 1.25 |
| Urban Lifestyle | OPEN | 1.22 |
| Individualism | JOY | 1.18 |
| Price Sensitivity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| United Kingdom | 6.8% |
| Germany | 6.6% |
See Enigma audiences in other countries
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Frequently asked questions
How many fans does Enigma have in United States?
Enigma has an estimated audience of 2,000,679 people in United States, concentrated in California and Texas.
What is the gender split and age of Enigma fans?
65.0% of Enigma fans are female, 35.0% are male, with an average age of 36.7 years.
Which brands do Enigma fans like most?
Enigma fans show strongest brand affinity for Home construction (2.09×), JTV (Indonesia) (2.15×), and Penn & Teller (3.01×) over the country average.
Where do Enigma fans live in United States?
Enigma fans in United States are most concentrated in California (reach 266,546), Texas (reach 174,160), and Florida (reach 156,189). These three regions account for the largest share of the active audience.
What other brands do Enigma fans also like?
Beyond Enigma itself, the audience over-indexes on JTV (Indonesia) (2.15×), Penn & Teller (3.01×), Dental hygienist (1.66×), and Mad About You (3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Enigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.