Enigma Audience in United States

Enigma logo

Enigma has an estimated audience of 2,000,679 people in United States. 65.0% are female, 35.0% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Real Madrid C.F., Personal care, Houston Astros, Artificial nails, Milwaukee Brewers.

The average Enigma fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Real Madrid C.F., Personal care, Houston Astros, with strongest over-indexing on Real Madrid C.F. (2.2× the country average). Demographically, the Enigma audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: EDM

Demographics of Enigma fans

Demographic split for Enigma audience in United States
MetricValue
Female65.0%
Male35.0%
Average age36.7
Estimated audience size2,000,679

Audience persona

The typical Enigma fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Enigma in United States
RegionReachAffinity
California266,5461.21×
Texas174,1601.01×
Florida156,1891.15×
New York119,1601.07×
Georgia71,1221.15×
Pennsylvania70,2651.04×
North Carolina69,3141.15×
Illinois68,5051.03×
Ohio57,3470.93×
Michigan51,9180.99×
Virginia51,2941.05×
New Jersey51,1091×
Washington45,8731.14×
Massachusetts40,3611.02×
Tennessee40,2201×
Arizona38,7950.95×
Indiana36,5711×
Maryland36,2161.05×
Wisconsin34,2851.14×
Missouri33,1541.03×
Colorado31,8181.01×
Minnesota29,9621.05×
Alabama26,8780.96×
South Carolina26,6220.88×
Oregon25,2701.1×
Louisiana24,9250.97×
Kentucky23,1830.92×
Oklahoma22,3591.01×
Nevada19,1220.99×
Connecticut18,9490.94×
Utah18,7651.05×
Iowa15,6360.95×
Arkansas15,1870.92×
Kansas15,0680.96×
Mississippi14,7060.89×
Idaho9,8210.98×
Nebraska9,4990.95×
Hawaii9,4491.1×
New Mexico9,1250.91×
West Virginia8,3970.9×
New Hampshire7,5340.96×
Washington, District of Columbia6,6361.1×
Maine6,5660.92×
Rhode Island5,5240.87×
Delaware5,4870.99×
Montana5,4680.99×
Alaska4,7961.12×
South Dakota4,3650.94×
North Dakota3,7110.9×
Vermont3,0480.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Enigma audience
BrandAffinityCategory
Real Madrid C.F.2.2×Sports
Personal care1.83×Health
Houston Astros3.28×Sports
Artificial nails3.03×Beauty & Wellness
Milwaukee Brewers3×Sports
Detroit Tigers2.15×Sports
FC Barcelona2.04×Sports
Los Angeles Dodgers2.47×Sports
Teyana Taylor3.32×Movies & TV
Internet celebrity2.08×Internet & Social Media
Hair care1.59×Beauty & Wellness
Nail salon2.32×Beauty & Wellness
Atlético Madrid5.35×Sports
San Diego Padres3.57×Sports
Credit (finance)1.69×Business & Career
Manicure1.93×Beauty & Wellness
Street dance2.75×Sports
Chicago Cubs1.9×Sports
Nightlife1.77×Arts & Culture
Eyelash extensions1.87×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Enigma audience
TraitClusterScore
ExtroversionTHRILL1.6
Career OrientationPOWER1.43
TraditionCONSERVATISM1.25
Urban LifestyleOPEN1.22
IndividualismJOY1.18
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Enigma
CountryShare
United States39.3%
United Kingdom6.8%
Germany6.6%

See Enigma audiences in other countries

More EDM audiences in United States

Frequently asked questions

How many fans does Enigma have in United States?

Enigma has an estimated audience of 2,000,679 people in United States, concentrated in California and Texas.

What is the gender split and age of Enigma fans?

65.0% of Enigma fans are female, 35.0% are male, with an average age of 36.7 years.

Which brands do Enigma fans like most?

Enigma fans show strongest brand affinity for Real Madrid C.F. (2.2×), Personal care (1.83×), and Houston Astros (3.28×) over the country average.

Where do Enigma fans live in United States?

Enigma fans in United States are most concentrated in California (reach 266,546), Texas (reach 174,160), and Florida (reach 156,189). These three regions account for the largest share of the active audience.

What other brands do Enigma fans also like?

Beyond Enigma itself, the audience over-indexes on Personal care (1.83×), Houston Astros (3.28×), Artificial nails (3.03×), and Milwaukee Brewers (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Enigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.