Rascasse Audience Intelligence

Espiritu Santo Audience in United States

A data profile of the people who buy, follow and care about Espiritu Santo in United States — modelled from more than twelve digital signal sources. Espiritu Santo has an estimated audience of 771,982 people in United States.

#39among Island in United States#2659among POI in United States#2147in Travel & Leisure

The average Espiritu Santo fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milwaukee Brewers, Detroit Tigers, Pittsburgh Pirates, with strongest over-indexing on Milwaukee Brewers (19.9× the country average).

Demographically, the Espiritu Santo audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Espiritu Santo fan in United States is more female, around 43.7 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Espiritu Santo profile in United States.

Audience size
772K
in United States
Gender
72.9%♀
27.1% male
Age
43.7
average years
Country rank
#28109
POI in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Espiritu Santo fans

72.9% are female, 27.1% are male, average age 43.7.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Espiritu Santo audience in United States
MetricValue
Female72.9%
Male27.1%
Average age43.7
Estimated audience size771,982
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Espiritu Santo audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3921%
40-4931%
50+25%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Espiritu Santo audience comes from United States.

Worldwide audience distribution share by country for Espiritu Santo
CountryShare
United States37.2%
Mexico14.4%
Colombia13.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Espiritu Santo audience in United States is strongest.

Fig. 05

Top regions by affinity

Espiritu Santo fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K2.23×
02Texas~100K1.98×
03California~200K1.83×
04New Jersey~30K1.43×
05Oklahoma~10K1.37×
06New York~60K1.28×
07Nevada~10K1.28×
08Connecticut~10K1.25×
09Arizona~20K1.20×
10Maryland~20K1.19×
11Georgia~30K1.18×
12Colorado~10K1.18×
13Illinois~30K1.16×
14Washington~20K1.16×
15New Mexico~4K1.15×
16Oregon~10K1.14×
17Utah~8K1.13×
18North Carolina~30K1.09×
19Massachusetts~20K1.09×
20Washington, District of Columbia~2K1.08×
21Rhode Island~3K1.05×
22Nebraska~4K1.01×
23Virginia~20K1.00×
24Hawaii~3K1.00×
25Alaska~2K0.99×
26Louisiana~10K0.97×
27Kansas~6K0.96×
28Idaho~4K0.96×
29Delaware~2K0.94×
30Vermont~1K0.94×
31Tennessee~10K0.93×
32South Carolina~10K0.93×
33South Dakota~2K0.92×
34North Dakota~1K0.92×
35Montana~2K0.91×
36Indiana~10K0.89×
37Alabama~10K0.89×
38Arkansas~6K0.89×
39Iowa~6K0.88×
40Maine~2K0.87×
41West Virginia~3K0.86×
42New Hampshire~3K0.86×
43Pennsylvania~20K0.85×
44Mississippi~5K0.85×
45Wisconsin~10K0.83×
46Minnesota~9K0.82×
47Kentucky~8K0.81×
48Missouri~9K0.73×
49Michigan~10K0.65×
50Ohio~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Espiritu Santo, United States
0.64×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Espiritu Santo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Espiritu Santo audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports26.47×
02Getafe CFSports21.80×
03Milwaukee BrewersSports19.90×
04Pittsburgh PiratesSports15.71×
05Detroit TigersSports11.69×
06Atlético MadridSports10.45×
07San Diego PadresSports8.86×
08Colorado RockiesSports8.41×
09Kansas City RoyalsSports6.77×
10Atlanta BravesSports3.82×
11Sports clubSports3.53×
12Non-alcoholic beverageFood & Beverages3.39×
13Real Madrid C.F.Sports2.81×
14WalgreensShopping2.56×
15FC BarcelonaSports2.50×
16CVS PharmacyShopping2.42×
17TraditionPolitics & Society2.07×
18JesusPolitics & Society1.86×
19TelecommunicationTechnology & Electronics1.66×
20Target CorporationShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Espiritu Santo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Espiritu Santo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.07×
Price SensitivityPREMIUM1.61×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Espiritu Santo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
Luxury OrientationPREMIUM0.65×
Sports ActivityPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Espiritu Santo have in United States?

Espiritu Santo has an estimated audience of 771,982 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Espiritu Santo fans?

72.9% of Espiritu Santo fans are female, 27.1% are male, with an average age of 43.7 years.

03

Which brands do Espiritu Santo fans like most?

Espiritu Santo fans show strongest brand affinity for Milwaukee Brewers (19.9×), Detroit Tigers (11.69×), and Pittsburgh Pirates (15.71×) over the country average.

04

Where do Espiritu Santo fans live in United States?

Espiritu Santo fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Espiritu Santo fans also like?

Beyond Espiritu Santo itself, the audience over-indexes on Detroit Tigers (11.69×), Pittsburgh Pirates (15.71×), San Diego Padres (8.86×), and Atlético Madrid (10.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Espiritu Santo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Espiritu Santo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →