Espiritu Santo Audience in United States

Espiritu Santo logo

Espiritu Santo has an estimated audience of 771,982 people in United States. 72.9% are female, 27.1% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: JTV (Indonesia), Mad About You, Penn & Teller, Mackenzie Foy, Ext JS.

The average Espiritu Santo fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JTV (Indonesia), Mad About You, Penn & Teller, with strongest over-indexing on JTV (Indonesia) (7.06× the country average). Demographically, the Espiritu Santo audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Espiritu Santo fans

Demographic split for Espiritu Santo audience in United States
MetricValue
Female72.9%
Male27.1%
Average age43.7
Estimated audience size771,982

Audience persona

The typical Espiritu Santo fan in United States is more female, around 43.7 years old, with strong Tradition tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Espiritu Santo in United States
RegionReachAffinity
California165,1221.95×
Texas143,0092.15×
Florida125,5692.4×
New York59,8951.39×
Illinois31,0841.21×
Georgia30,6751.29×
New Jersey30,4591.55×
North Carolina25,6241.1×
Pennsylvania23,3240.9×
Virginia19,9231.06×
Arizona19,2311.22×
Washington19,0561.23×
Maryland16,8301.27×
Massachusetts16,8241.11×
Colorado15,3771.26×
Tennessee14,7350.95×
Indiana13,0660.93×
Ohio12,7600.54×
Nevada11,3141.52×
Michigan11,1700.55×
Oregon10,5601.19×
Connecticut10,1501.31×
South Carolina10,0780.87×
Alabama9,3660.87×
Louisiana9,3230.94×
Utah8,6811.26×
Wisconsin8,3510.72×
Minnesota8,2400.74×
Oklahoma8,2080.96×
Missouri7,6690.62×
Kentucky6,9240.72×
Kansas5,4630.9×
Iowa5,4110.85×
New Mexico4,9531.28×
Arkansas4,7040.74×
Mississippi4,1530.65×
Nebraska3,5960.93×
Idaho3,2450.84×
Hawaii3,1760.96×
Rhode Island2,8641.17×
Washington, District of Columbia2,6901.16×
New Hampshire1,5540.51×
Delaware1,5270.72×
Maine1,4990.54×
Montana1,2680.59×
West Virginia1,1140.31×
Alaska1,0260.62×
Wyoming9710.85×
South Dakota8830.49×
North Dakota8600.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Espiritu Santo audience
BrandAffinityCategory
JTV (Indonesia)7.06×
Mad About You13.97×Movies & TV
Penn & Teller3.53×Movies & TV
Mackenzie Foy2.36×Fashion & Accessoires
Ext JS6.69×Technology & Electronics
My Name Is Khan5.59×Movies & TV
JTG7.06×Sports
Life of Pi1.58×Movies & TV
Toros de Tijuana3.85×Sports
The Boomtown Rats7.48×Music & Radio
St Matthew Passion4.44×
William F. Buckley, Jr.2.24×
bumGenius4.01×Kids & Family
Junior State of America9.78×Politics & Society
Babalawo2.21×
Ipsos1.51×Business & Career
Grammy Award for Best Pop Vocal Album2.18×Music & Radio
Bustos, Bulacan3.32×Travel & Leisure
Bumbershoot1.86×Music & Radio
Ember.js1.54×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Espiritu Santo audience
TraitClusterScore
TraditionCONSERVATISM1.22
Need for SecurityCONSERVATISM1.13
Price SensitivityPREMIUM1.13
Risk AppetiteTHRILL0.96
TravellingTHRILL0.96
Social Media UsageJOY0.88

Worldwide distribution

Worldwide audience distribution share by country for Espiritu Santo
CountryShare
United States37.2%
Mexico14.4%
Colombia13.6%

See Espiritu Santo audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Espiritu Santo have in United States?

Espiritu Santo has an estimated audience of 771,982 people in United States, concentrated in California and Texas.

What is the gender split and age of Espiritu Santo fans?

72.9% of Espiritu Santo fans are female, 27.1% are male, with an average age of 43.7 years.

Which brands do Espiritu Santo fans like most?

Espiritu Santo fans show strongest brand affinity for JTV (Indonesia) (7.06×), Mad About You (13.97×), and Penn & Teller (3.53×) over the country average.

Where do Espiritu Santo fans live in United States?

Espiritu Santo fans in United States are most concentrated in California (reach 165,122), Texas (reach 143,009), and Florida (reach 125,569). These three regions account for the largest share of the active audience.

What other brands do Espiritu Santo fans also like?

Beyond Espiritu Santo itself, the audience over-indexes on Mad About You (13.97×), Penn & Teller (3.53×), Mackenzie Foy (2.36×), and Ext JS (6.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Espiritu Santo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.