Estadio Azteca Audience in United States

Estadio Azteca logo

Estadio Azteca has an estimated audience of 1,464,059 people in United States. 32.0% are female, 68.0% are male, average age 40.6. Top regions: California, Texas, Illinois. Top brand affinities: Club América, Kia Sportage, Cantinflas, Cruz Azul, Madrid.

The average Estadio Azteca fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Club América, Kia Sportage, Cantinflas, with strongest over-indexing on Club América (14.58× the country average). Demographically, the Estadio Azteca audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Estadio Azteca fans

Demographic split for Estadio Azteca audience in United States
MetricValue
Female32.0%
Male68.0%
Average age40.6
Estimated audience size1,464,059

Audience persona

The typical Estadio Azteca fan in United States is more male, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Club América.

Top regions in United States

Top regions ranked by reach for Estadio Azteca in United States
RegionReachAffinity
California598,2033.72×
Texas382,7343.04×
Illinois119,5552.45×
Florida89,6120.9×
New York88,1021.08×
Arizona65,3742.19×
North Carolina56,7731.29×
Georgia53,0971.18×
New Jersey40,0891.08×
Colorado38,9781.69×
Washington37,6111.28×
Nevada30,6822.17×
Pennsylvania27,9460.57×
Virginia27,2450.76×
Oregon26,8941.6×
Tennessee25,7330.88×
Indiana24,7310.92×
Ohio24,4040.54×
Michigan22,4250.59×
Maryland22,0000.87×
Utah20,4641.56×
Wisconsin18,8110.85×
South Carolina18,8080.85×
Alabama17,6850.86×
Oklahoma17,5481.08×
Massachusetts17,4890.61×
Missouri16,7260.71×
Minnesota16,2760.78×
Kansas13,3751.16×
Arkansas12,7501.06×
New Mexico12,1861.66×
Louisiana11,1530.59×
Kentucky10,8170.59×
Connecticut10,1100.69×
Iowa8,3880.7×
Idaho7,2130.98×
Nebraska7,0810.96×
Mississippi5,3150.44×
Washington, District of Columbia5,2831.2×
Delaware3,1890.79×
Rhode Island2,7230.58×
Hawaii2,1680.34×
New Hampshire1,8080.31×
South Dakota1,5070.45×
West Virginia1,4040.21×
Montana1,2980.32×
Maine1,2560.24×
Alaska1,2260.39×
Wyoming1,2070.56×
North Dakota1,0270.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Estadio Azteca audience
BrandAffinityCategory
Club América14.58×Sports
Kia Sportage21.47×Cars & Mobility
Cantinflas28.42×Movies & TV
Cruz Azul12.49×Sports
Madrid12.73×Travel & Leisure
Real Madrid C.F.4.29×Sports
FIFA Club World Cup15×Sports
Tigres UANL15.36×Sports
Las Vegas3.7×Travel & Leisure
Atlético Madrid12.54×Sports
MSN2.91×News
Milwaukee Brewers5.48×Sports
San Diego Padres7.62×Sports
Web server5.54×Technology & Electronics
El País12.92×News
Liga MX5.52×Sports
Wilt Chamberlain11.74×Sports
FC Bayern Munich4.18×Sports
FC Barcelona3.48×Sports
Juventus F.C.7.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Estadio Azteca audience
TraitClusterScore
SpiritualityBALANCE1.52
Urban LifestyleOPEN1.47
ExtroversionTHRILL1.25
Need for SecurityCONSERVATISM1.25
Family OrientationCONSERVATISM1.19
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Estadio Azteca
CountryShare
United States25.4%
Mexico23.7%
Italy11.5%

See Estadio Azteca audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Estadio Azteca have in United States?

Estadio Azteca has an estimated audience of 1,464,059 people in United States, concentrated in California and Texas.

What is the gender split and age of Estadio Azteca fans?

32.0% of Estadio Azteca fans are female, 68.0% are male, with an average age of 40.6 years.

Which brands do Estadio Azteca fans like most?

Estadio Azteca fans show strongest brand affinity for Club América (14.58×), Kia Sportage (21.47×), and Cantinflas (28.42×) over the country average.

Where do Estadio Azteca fans live in United States?

Estadio Azteca fans in United States are most concentrated in California (reach 598,203), Texas (reach 382,734), and Illinois (reach 119,555). These three regions account for the largest share of the active audience.

What other brands do Estadio Azteca fans also like?

Beyond Estadio Azteca itself, the audience over-indexes on Kia Sportage (21.47×), Cantinflas (28.42×), Cruz Azul (12.49×), and Madrid (12.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Estadio Azteca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.