A data profile of the people who buy, follow and care about Evan Spiegel in United States — modelled from more than twelve digital signal sources. Evan Spiegel has an estimated audience of 386,616 people in United States.
The average Evan Spiegel fan in United States is 24.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Innovation, CNN, Cloud computing, with strongest over-indexing on Innovation (7.5× the country average).
Demographically, the Evan Spiegel audience skews more male with an average age of 24.8, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Evan Spiegel fan in United States is more male, around 24.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Innovation.
The key figures that characterise the Evan Spiegel profile in United States.
21.1% are female, 78.9% are male, average age 24.8.
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 24.8 |
| Estimated audience size | 386,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 57% | |
| 20-29 | 29% | |
| 30-39 | 15% | |
| 40-49 | 0% | |
| 50+ | 0% |
Where the Evan Spiegel audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~80K | 2.22× | |
| 02 | Washington, District of Columbia | ~2K | 1.92× | |
| 03 | New York | ~40K | 1.85× | |
| 04 | Washington | ~10K | 1.51× | |
| 05 | Hawaii | ~2K | 1.43× | |
| 06 | Massachusetts | ~9K | 1.40× | |
| 07 | New Jersey | ~10K | 1.35× | |
| 08 | Connecticut | ~4K | 1.24× | |
| 09 | Illinois | ~10K | 1.21× | |
| 10 | Arizona | ~8K | 1.10× | |
| 11 | Nevada | ~4K | 1.10× | |
| 12 | Virginia | ~9K | 1.09× | |
| 13 | Florida | ~20K | 1.07× | |
| 14 | Colorado | ~6K | 1.07× | |
| 15 | Texas | ~30K | 1.05× | |
| 16 | Oregon | ~4K | 1.05× | |
| 17 | Rhode Island | ~1K | 1.04× | |
| 18 | Maryland | ~6K | 1.03× | |
| 19 | Minnesota | ~5K | 1.00× | |
| 20 | Pennsylvania | ~10K | 0.97× | |
| 21 | Utah | ~3K | 0.97× | |
| 22 | Idaho | ~2K | 0.96× | |
| 23 | New Hampshire | ~1K | 0.95× | |
| 24 | Georgia | ~10K | 0.94× | |
| 25 | Michigan | ~8K | 0.91× | |
| 26 | Maine | ~1K | 0.91× | |
| 27 | Alaska | <1K | 0.91× | |
| 28 | Vermont | <1K | 0.91× | |
| 29 | North Carolina | ~9K | 0.90× | |
| 30 | Montana | <1K | 0.88× | |
| 31 | Delaware | <1K | 0.88× | |
| 32 | South Dakota | <1K | 0.88× | |
| 33 | Missouri | ~5K | 0.87× | |
| 34 | Nebraska | ~1K | 0.87× | |
| 35 | North Dakota | <1K | 0.87× | |
| 36 | Kansas | ~2K | 0.86× | |
| 37 | Wisconsin | ~4K | 0.85× | |
| 38 | New Mexico | ~1K | 0.84× | |
| 39 | Ohio | ~9K | 0.82× | |
| 40 | Tennessee | ~6K | 0.82× | |
| 41 | South Carolina | ~4K | 0.82× | |
| 42 | Indiana | ~5K | 0.81× | |
| 43 | Oklahoma | ~3K | 0.81× | |
| 44 | Alabama | ~4K | 0.80× | |
| 45 | Iowa | ~2K | 0.80× | |
| 46 | Louisiana | ~3K | 0.79× | |
| 47 | Kentucky | ~3K | 0.78× | |
| 48 | Arkansas | ~2K | 0.78× | |
| 49 | West Virginia | ~1K | 0.75× | |
| 50 | Mississippi | ~2K | 0.74× |
The strongest cross-interests of the Evan Spiegel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data science | Business & Career | 10.16× | ||
| 02 | Innovation | Business & Career | 7.50× | ||
| 03 | Biotechnology | Business & Career | 7.07× | ||
| 04 | Uber | Cars & Mobility | 5.39× | ||
| 05 | Cloud computing | Technology & Electronics | 5.17× | ||
| 06 | Home insurance | Business & Career | 4.32× | ||
| 07 | American Express | Business & Career | 4.12× | ||
| 08 | CNN | Movies & TV | 3.53× | ||
| 09 | T-Mobile | Technology & Electronics | 2.98× | ||
| 10 | Nonprofit organization | Politics & Society | 2.79× | ||
| 11 | Religion | Business & Career | 2.64× | ||
| 12 | Banking | Business & Career | 2.61× | ||
| 13 | Donald Trump | Politics & Society | 2.50× | ||
| 14 | Insurance | Business & Career | 2.50× | ||
| 15 | Health care | Business & Career | 2.41× | ||
| 16 | Breaking news | Movies & TV | 2.29× | ||
| 17 | Medicine | Business & Career | 2.14× | ||
| 18 | Smartphones | Technology & Electronics | 2.04× | ||
| 19 | X | Internet & Social Media | 1.90× | ||
| 20 | Cooking | Food & Beverages | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 4.03× | |
| Spirituality | BALANCE | 2.64× | |
| Indulgence | JOY | 2.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.49× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Pet Ownership | JOY | 0.64× |
Evan Spiegel has an estimated audience of 386,616 people in United States, concentrated in California and New York.
21.1% of Evan Spiegel fans are female, 78.9% are male, with an average age of 24.8 years.
Evan Spiegel fans show strongest brand affinity for Innovation (7.5×), CNN (3.53×), and Cloud computing (5.17×) over the country average.
Evan Spiegel fans in United States are most concentrated in California (reach ~80K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Evan Spiegel itself, the audience over-indexes on CNN (3.53×), Cloud computing (5.17×), Donald Trump (2.5×), and Data science (10.16×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Evan Spiegel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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