Everytown for Gun Safety Audience in United States

Everytown for Gun Safety has an estimated audience of 564,778 people in United States. 70.1% are female, 29.9% are male, average age 47.8. Top regions: New York, California, Texas. Top brand affinities: Aubrey Plaza, Autism Awareness, MSN, Diabetes mellitus awareness, Singer-songwriter.

The average Everytown for Gun Safety fan in United States is 47.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Aubrey Plaza, Autism Awareness, MSN, with strongest over-indexing on Aubrey Plaza (10.64× the country average). Demographically, the Everytown for Gun Safety audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Everytown for Gun Safety fans

Demographic split for Everytown for Gun Safety audience in United States
MetricValue
Female70.1%
Male29.9%
Average age47.8
Estimated audience size564,778

Audience persona

The typical Everytown for Gun Safety fan in United States is more female, around 47.8 years old, with strong Sustainability tendencies and a notable affinity for Aubrey Plaza.

Top regions in United States

Top regions ranked by reach for Everytown for Gun Safety in United States
RegionReachAffinity
New York54,9501.74×
California46,7690.75×
Texas26,1420.54×
Florida19,6620.51×
Virginia18,8301.37×
Illinois18,4660.98×
Pennsylvania17,1260.9×
Massachusetts15,7221.41×
Maryland15,3881.58×
Washington, District of Columbia15,1688.94×
Georgia14,8110.85×
New Jersey14,6781.02×
North Carolina14,0750.83×
Ohio12,8060.74×
Michigan12,6380.86×
Washington11,2751×
Missouri10,5121.15×
Tennessee9,4990.84×
Colorado9,0371.02×
Minnesota8,3571.03×
Arizona8,2460.72×
Wisconsin7,7170.91×
Indiana7,3450.71×
Connecticut7,2861.29×
Oregon7,0421.09×
South Carolina5,0360.59×
Kentucky4,8670.69×
Alabama4,1300.52×
Kansas4,0140.9×
Louisiana3,7090.51×
Iowa3,2460.7×
Utah2,6530.52×
Oklahoma2,6420.42×
Nevada2,4720.45×
Maine2,4571.21×
New Mexico2,2990.81×
Nebraska2,2330.79×
Rhode Island2,0741.15×
New Hampshire2,0420.92×
Arkansas1,9400.42×
Mississippi1,7930.39×
Delaware1,6051.03×
Idaho1,5750.56×
Hawaii1,4200.58×
Vermont1,3851.4×
Montana1,0920.7×
West Virginia9980.38×
Alaska8990.74×
South Dakota8570.66×
North Dakota6190.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Everytown for Gun Safety audience
BrandAffinityCategory
Aubrey Plaza10.64×Movies & TV
Autism Awareness7.3×Health
MSN3.05×News
Diabetes mellitus awareness4.94×Health
Singer-songwriter2.78×Music & Radio
Sustainable energy4.49×Home & Garden
The Washington Post4.5×News
Capital One2.46×Business & Career
Microblogging5.15×Technology & Electronics
CNN1.88×Movies & TV
Voltaire16.16×Literature
Planet Fitness1.97×Sports
Jim Morrison9.83×Music & Radio
Activism2.5×Politics & Society
Renewable energy3.03×Business & Career
Robert Redford3.5×Movies & TV
Google Maps1.87×Internet & Social Media
Hobby Lobby1.81×Home & Garden
American Airlines1.77×Travel & Leisure
Staples (Canada)2.37×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Everytown for Gun Safety audience
TraitClusterScore
SustainabilityBALANCE2.24
Community OrientationOPEN1.65
IndividualismJOY1.65
SpiritualityBALANCE1.36
Design AffinityPREMIUM1.34
TraditionCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Everytown for Gun Safety
CountryShare
United States97.6%
United Kingdom0.7%
Germany0.6%

See Everytown for Gun Safety audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Everytown for Gun Safety have in United States?

Everytown for Gun Safety has an estimated audience of 564,778 people in United States, concentrated in New York and California.

What is the gender split and age of Everytown for Gun Safety fans?

70.1% of Everytown for Gun Safety fans are female, 29.9% are male, with an average age of 47.8 years.

Which brands do Everytown for Gun Safety fans like most?

Everytown for Gun Safety fans show strongest brand affinity for Aubrey Plaza (10.64×), Autism Awareness (7.3×), and MSN (3.05×) over the country average.

Where do Everytown for Gun Safety fans live in United States?

Everytown for Gun Safety fans in United States are most concentrated in New York (reach 54,950), California (reach 46,769), and Texas (reach 26,142). These three regions account for the largest share of the active audience.

What other brands do Everytown for Gun Safety fans also like?

Beyond Everytown for Gun Safety itself, the audience over-indexes on Autism Awareness (7.3×), MSN (3.05×), Diabetes mellitus awareness (4.94×), and Singer-songwriter (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Everytown for Gun Safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.