A data profile of the people who buy, follow and care about Everytown for Gun Safety in United States — modelled from more than twelve digital signal sources. Everytown for Gun Safety has an estimated audience of 556,128 people in United States.
The average Everytown for Gun Safety fan in United States is 47.8 years old, more female, and lives primarily in New York.
The audience is concentrated in New York, California, Texas.
Top brand affinities include Sustainable energy, The Washington Post, Late-night talk show, with strongest over-indexing on Sustainable energy (6.17× the country average).
Demographically, the Everytown for Gun Safety audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Individualism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Everytown for Gun Safety fan in United States is more female, around 47.8 years old, with strong Individualism tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Everytown for Gun Safety profile in United States.
70.1% are female, 29.9% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 47.8 |
| Estimated audience size | 556,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide Everytown for Gun Safety audience comes from United States.
| Country | Share |
|---|---|
| United States | 97.6% |
| United Kingdom | 0.8% |
| Germany | 0.6% |
Where the Everytown for Gun Safety audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 8.03× | |
| 02 | New York | ~50K | 1.60× | |
| 03 | Maryland | ~10K | 1.47× | |
| 04 | Minnesota | ~10K | 1.41× | |
| 05 | Virginia | ~20K | 1.33× | |
| 06 | Massachusetts | ~10K | 1.32× | |
| 07 | Connecticut | ~7K | 1.23× | |
| 08 | Vermont | ~1K | 1.22× | |
| 09 | Colorado | ~10K | 1.13× | |
| 10 | Rhode Island | ~2K | 1.12× | |
| 11 | Maine | ~2K | 1.11× | |
| 12 | Missouri | ~10K | 1.08× | |
| 13 | Oregon | ~7K | 1.04× | |
| 14 | Delaware | ~2K | 1.02× | |
| 15 | New Jersey | ~10K | 1.00× | |
| 16 | New Hampshire | ~2K | 0.98× | |
| 17 | Illinois | ~20K | 0.96× | |
| 18 | Washington | ~10K | 0.96× | |
| 19 | Alaska | ~1K | 0.96× | |
| 20 | Kansas | ~4K | 0.93× | |
| 21 | New Mexico | ~3K | 0.93× | |
| 22 | South Dakota | ~1K | 0.93× | |
| 23 | Pennsylvania | ~20K | 0.92× | |
| 24 | Wisconsin | ~8K | 0.92× | |
| 25 | Montana | ~1K | 0.92× | |
| 26 | North Dakota | ~1K | 0.91× | |
| 27 | Michigan | ~10K | 0.87× | |
| 28 | Nebraska | ~2K | 0.87× | |
| 29 | North Carolina | ~10K | 0.83× | |
| 30 | Tennessee | ~9K | 0.83× | |
| 31 | Idaho | ~2K | 0.83× | |
| 32 | Hawaii | ~2K | 0.83× | |
| 33 | Georgia | ~10K | 0.82× | |
| 34 | West Virginia | ~2K | 0.82× | |
| 35 | Iowa | ~4K | 0.81× | |
| 36 | Kentucky | ~6K | 0.78× | |
| 37 | Ohio | ~10K | 0.77× | |
| 38 | Mississippi | ~4K | 0.77× | |
| 39 | Arizona | ~9K | 0.76× | |
| 40 | Indiana | ~8K | 0.76× | |
| 41 | Utah | ~4K | 0.75× | |
| 42 | Arkansas | ~3K | 0.75× | |
| 43 | California | ~50K | 0.74× | |
| 44 | Oklahoma | ~5K | 0.73× | |
| 45 | South Carolina | ~6K | 0.71× | |
| 46 | Louisiana | ~5K | 0.71× | |
| 47 | Alabama | ~5K | 0.69× | |
| 48 | Nevada | ~4K | 0.69× | |
| 49 | Florida | ~20K | 0.55× | |
| 50 | Texas | ~30K | 0.54× |
The strongest cross-interests of the Everytown for Gun Safety audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voltaire | Literature | 15.58× | ||
| 02 | Late-night talk show | Movies & TV | 9.53× | ||
| 03 | Political satire | Literature | 9.05× | ||
| 04 | Individualism | Politics & Society | 7.14× | ||
| 05 | Sustainable energy | Home & Garden | 6.17× | ||
| 06 | Human rights | Politics & Society | 6.17× | ||
| 07 | The Washington Post | News | 5.78× | ||
| 08 | Robert Redford | Movies & TV | 4.78× | ||
| 09 | Book discussion club | Literature | 4.77× | ||
| 10 | Michelle Obama | Politics & Society | 4.54× | ||
| 11 | Renewable energy | Business & Career | 4.23× | ||
| 12 | Philanthropy | Arts & Culture | 3.96× | ||
| 13 | Emmy Award | Movies & TV | 3.68× | ||
| 14 | Activism | Politics & Society | 3.43× | ||
| 15 | Charitable organization | Politics & Society | 3.16× | ||
| 16 | Joe Biden | Politics & Society | 3.00× | ||
| 17 | Nonprofit organization | Politics & Society | 2.73× | ||
| 18 | CNN | Movies & TV | 2.17× | ||
| 19 | Trader Joe's | Shopping | 2.15× | ||
| 20 | American Airlines | Travel & Leisure | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.15× | |
| Sustainability | BALANCE | 2.92× | |
| Patriotism | CONSERVATISM | 2.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Risk Appetite | THRILL | 0.87× | |
| Extroversion | THRILL | 0.90× |
Everytown for Gun Safety has an estimated audience of 556,128 people in United States, concentrated in New York and California.
70.1% of Everytown for Gun Safety fans are female, 29.9% are male, with an average age of 47.8 years.
Everytown for Gun Safety fans show strongest brand affinity for Sustainable energy (6.17×), The Washington Post (5.78×), and Late-night talk show (9.53×) over the country average.
Everytown for Gun Safety fans in United States are most concentrated in New York (reach ~50K), California (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Everytown for Gun Safety itself, the audience over-indexes on The Washington Post (5.78×), Late-night talk show (9.53×), Nonprofit organization (2.73×), and Renewable energy (4.23×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Everytown for Gun Safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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