A data profile of the people who buy, follow and care about Excited state in United States — modelled from more than twelve digital signal sources. Excited state has an estimated audience of 16,081,776 people in United States.
The average Excited state fan in United States is 40.4 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, New York.
Top brand affinities include Employment website, Children's literature, Private school, with strongest over-indexing on Employment website (1.68× the country average).
Demographically, the Excited state audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Excited state fan in United States is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Employment website.
The key figures that characterise the Excited state profile in United States.
62.8% are female, 37.2% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 40.4 |
| Estimated audience size | 16,081,776 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Excited state audience comes from United States.
| Country | Share |
|---|---|
| United States | 97.4% |
| France | 1.3% |
| Switzerland | 0.6% |
Where the Excited state audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~40K | 1.26× | |
| 02 | New York | ~1M | 1.25× | |
| 03 | South Dakota | ~50K | 1.22× | |
| 04 | Vermont | ~30K | 1.21× | |
| 05 | North Dakota | ~40K | 1.19× | |
| 06 | Montana | ~50K | 1.11× | |
| 07 | Texas | ~1.5M | 1.10× | |
| 08 | Rhode Island | ~60K | 1.09× | |
| 09 | Delaware | ~50K | 1.09× | |
| 10 | Kentucky | ~200K | 1.08× | |
| 11 | West Virginia | ~80K | 1.04× | |
| 12 | New Hampshire | ~70K | 1.04× | |
| 13 | New Mexico | ~80K | 1.03× | |
| 14 | Maine | ~60K | 1.03× | |
| 15 | Nebraska | ~80K | 1.02× | |
| 16 | Hawaii | ~70K | 1.02× | |
| 17 | Idaho | ~80K | 1.00× | |
| 18 | Pennsylvania | ~500K | 0.99× | |
| 19 | Washington, District of Columbia | ~50K | 0.99× | |
| 20 | Oklahoma | ~200K | 0.98× | |
| 21 | Arkansas | ~100K | 0.98× | |
| 22 | Mississippi | ~100K | 0.98× | |
| 23 | Georgia | ~500K | 0.97× | |
| 24 | North Carolina | ~500K | 0.97× | |
| 25 | Washington | ~300K | 0.97× | |
| 26 | Iowa | ~100K | 0.95× | |
| 27 | South Carolina | ~200K | 0.94× | |
| 28 | Connecticut | ~200K | 0.94× | |
| 29 | Kansas | ~100K | 0.94× | |
| 30 | Louisiana | ~200K | 0.93× | |
| 31 | Ohio | ~500K | 0.92× | |
| 32 | Massachusetts | ~300K | 0.92× | |
| 33 | Utah | ~100K | 0.92× | |
| 34 | Tennessee | ~300K | 0.91× | |
| 35 | Illinois | ~500K | 0.90× | |
| 36 | Indiana | ~300K | 0.90× | |
| 37 | Missouri | ~200K | 0.90× | |
| 38 | Alabama | ~200K | 0.90× | |
| 39 | Nevada | ~100K | 0.90× | |
| 40 | Oregon | ~200K | 0.88× | |
| 41 | Michigan | ~400K | 0.87× | |
| 42 | Virginia | ~300K | 0.87× | |
| 43 | Minnesota | ~200K | 0.87× | |
| 44 | New Jersey | ~400K | 0.86× | |
| 45 | Maryland | ~200K | 0.86× | |
| 46 | Wisconsin | ~200K | 0.86× | |
| 47 | Arizona | ~300K | 0.85× | |
| 48 | Colorado | ~200K | 0.84× | |
| 49 | Florida | ~900K | 0.81× | |
| 50 | California | ~1.5M | 0.77× |
The strongest cross-interests of the Excited state audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai Ioniq | Cars & Mobility | 2.67× | ||
| 02 | Contactless payment | Business & Career | 1.90× | ||
| 03 | Employment website | Business & Career | 1.68× | ||
| 04 | Private school | Kids & Family | 1.68× | ||
| 05 | Courtyard by Marriott | Travel & Leisure | 1.66× | ||
| 06 | Pollen | Health | 1.64× | ||
| 07 | Water pollution | Politics & Society | 1.63× | ||
| 08 | Insect repellent | Health | 1.62× | ||
| 09 | Best Western | Travel & Leisure | 1.60× | ||
| 10 | Apple Pay | Technology & Electronics | 1.58× | ||
| 11 | Children's literature | Literature | 1.55× | ||
| 12 | Freedom of speech | Politics & Society | 1.55× | ||
| 13 | Volkswagen Beetle | Cars & Mobility | 1.54× | ||
| 14 | Luc Besson | Movies & TV | 1.54× | ||
| 15 | Squash (sport) | Sports | 1.53× | ||
| 16 | Air purifier | Home & Garden | 1.52× | ||
| 17 | Omega-3 fatty acid | Health | 1.52× | ||
| 18 | Filling station | Cars & Mobility | 1.51× | ||
| 19 | Hyundai Santa Fe | Cars & Mobility | 1.50× | ||
| 20 | Elvis Presley | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Career Orientation | POWER | 1.37× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.60× | |
| Sports Activity | POWER | 0.72× | |
| Luxury Orientation | PREMIUM | 0.79× |
Excited state has an estimated audience of 16,081,776 people in United States, concentrated in Texas and California.
62.8% of Excited state fans are female, 37.2% are male, with an average age of 40.4 years.
Excited state fans show strongest brand affinity for Employment website (1.68×), Children's literature (1.55×), and Private school (1.68×) over the country average.
Excited state fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Excited state itself, the audience over-indexes on Children's literature (1.55×), Private school (1.68×), Contactless payment (1.9×), and Filling station (1.51×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Excited state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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