Excited state Audience in United States

Excited state logo

Excited state has an estimated audience of 16,081,776 people in United States. 62.8% are female, 37.2% are male, average age 40.4. Top regions: New York, California, Texas. Top brand affinities: Otto Graham.

The average Excited state fan in United States is 40.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Otto Graham, with strongest over-indexing on Otto Graham (1.64× the country average). Demographically, the Excited state audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Excited state fans

Demographic split for Excited state audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.4
Estimated audience size16,081,776

Audience persona

The typical Excited state fan in United States is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Otto Graham.

Top regions in United States

Top regions ranked by reach for Excited state in United States
RegionReachAffinity
New York1,275,9631.42×
California1,091,5340.62×
Texas977,6680.71×
Florida823,0670.76×
Pennsylvania393,1570.73×
Georgia363,4950.73×
Illinois312,5060.58×
North Carolina288,9450.6×
Virginia281,5470.72×
Washington269,9720.84×
New Jersey247,7000.61×
Michigan223,5900.53×
Ohio210,5650.43×
Tennessee195,8730.61×
Massachusetts190,5210.6×
Kentucky161,4310.8×
Maryland159,1660.58×
Louisiana141,3610.68×
Colorado137,6010.54×
Indiana136,4250.46×
Arizona133,8610.41×
Missouri132,1230.51×
Wisconsin125,1000.52×
Minnesota124,1910.54×
Mississippi119,2420.9×
Connecticut118,9570.74×
Alabama116,6330.52×
South Carolina108,9040.45×
Iowa107,8990.81×
Arkansas105,9330.8×
Oklahoma103,5980.58×
West Virginia98,4401.31×
Alaska98,2352.86×
Oregon97,1870.53×
Nevada91,8810.59×
Kansas90,9250.72×
Idaho90,9041.13×
Utah90,1660.63×
Hawaii86,8381.26×
Nebraska86,0441.07×
Montana85,6361.92×
New Mexico85,5951.06×
South Dakota84,5262.27×
North Dakota82,3002.49×
New Hampshire81,1111.28×
Wyoming79,6323.34×
Rhode Island78,3221.53×
Maine78,2751.36×
Vermont77,0342.73×
Delaware70,1401.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Excited state audience
BrandAffinityCategory
Otto Graham1.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Excited state audience
TraitClusterScore
Family OrientationCONSERVATISM1.11
Risk AppetiteTHRILL1
Need for SecurityCONSERVATISM1
Price SensitivityPREMIUM1
Social Media UsageJOY0.99
Quality AwarenessPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Excited state
CountryShare
United States97.5%
France1.3%
Switzerland0.6%

See Excited state audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Excited state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.