Fayette County, Pennsylvania Audience in United States

Fayette County, Pennsylvania logo

Fayette County, Pennsylvania has an estimated audience of 384,785 people in United States. 63.5% are female, 36.5% are male, average age 43.3. Top regions: Pennsylvania, Ohio, New York. Top brand affinities: Who Wants to Be a Millionaire?, Sinaloa, Israel, Pro-Ject, Governor of Michigan.

The average Fayette County, Pennsylvania fan in United States is 43.3 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, New York. Top brand affinities include Who Wants to Be a Millionaire?, Sinaloa, Israel, with strongest over-indexing on Who Wants to Be a Millionaire? (8.99× the country average). Demographically, the Fayette County, Pennsylvania audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Fayette County, Pennsylvania fans

Demographic split for Fayette County, Pennsylvania audience in United States
MetricValue
Female63.5%
Male36.5%
Average age43.3
Estimated audience size384,785

Audience persona

The typical Fayette County, Pennsylvania fan in United States is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Fayette County, Pennsylvania in United States
RegionReachAffinity
Pennsylvania178,29213.76×
Ohio19,9421.68×
New York15,1140.7×
West Virginia14,3388×
Florida13,0320.5×
Maryland11,2861.71×
Virginia11,1311.19×
New Jersey9,9961.02×
California8,7090.21×
Texas8,5780.26×
North Carolina7,0640.61×
Illinois5,0220.39×
Georgia4,9800.42×
Michigan4,3410.43×
South Carolina3,6080.62×
Tennessee3,4400.45×
Indiana3,3900.48×
Massachusetts3,3600.44×
Kentucky3,1670.66×
Arizona2,6610.34×
Washington2,3850.31×
Colorado2,3290.38×
Missouri2,0670.33×
Washington, District of Columbia2,0281.75×
Wisconsin1,9570.34×
Delaware1,8881.78×
Alabama1,7030.32×
Connecticut1,6420.43×
Oregon1,5030.34×
Minnesota1,4920.27×
Utah1,2800.37×
Oklahoma1,2160.28×
Louisiana1,0980.22×
Arkansas1,0240.32×
Kansas1,0040.33×
Mississippi9880.31×
Iowa9530.3×
Nevada8700.23×
Alaska8140.99×
Idaho7530.39×
New Hampshire7280.48×
Hawaii7190.43×
Nebraska7130.37×
Montana7090.66×
Rhode Island7030.57×
Maine7020.51×
South Dakota7000.79×
North Dakota6820.86×
Wyoming6601.16×
New Mexico6540.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fayette County, Pennsylvania audience
BrandAffinityCategory
Who Wants to Be a Millionaire?8.99×Movies & TV
Sinaloa3.08×Travel & Leisure
Israel1.73×Travel & Leisure
Pro-Ject2.87×Music & Radio
Governor of Michigan4.92×Politics & Society
Goop3.38×Internet & Social Media
Fairy godmother4.22×Literature
Elsword8.99×Games
Vocal harmony2.37×Music & Radio
Wok3.34×Food & Beverages
Hipster4.88×Politics & Society
Grinch1.98×Movies & TV
Hibachi3.72×Food & Beverages
Cherish (group)5.06×Music & Radio
Google Home2.97×Technology & Electronics
headspace4.2×Health
Zoo Tycoon (series)8.99×Games
Urban horticulture1.54×Home & Garden
Home staging2.16×Home & Garden
Historic site1.75×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fayette County, Pennsylvania audience
TraitClusterScore
Community OrientationOPEN1.23
ExtroversionTHRILL1.21
Family OrientationCONSERVATISM1.21
DIY MentalityTHRILL1.15
Career OrientationPOWER1.14
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Fayette County, Pennsylvania
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Fayette County, Pennsylvania audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Fayette County, Pennsylvania have in United States?

Fayette County, Pennsylvania has an estimated audience of 384,785 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of Fayette County, Pennsylvania fans?

63.5% of Fayette County, Pennsylvania fans are female, 36.5% are male, with an average age of 43.3 years.

Which brands do Fayette County, Pennsylvania fans like most?

Fayette County, Pennsylvania fans show strongest brand affinity for Who Wants to Be a Millionaire? (8.99×), Sinaloa (3.08×), and Israel (1.73×) over the country average.

Where do Fayette County, Pennsylvania fans live in United States?

Fayette County, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 178,292), Ohio (reach 19,942), and New York (reach 15,114). These three regions account for the largest share of the active audience.

What other brands do Fayette County, Pennsylvania fans also like?

Beyond Fayette County, Pennsylvania itself, the audience over-indexes on Sinaloa (3.08×), Israel (1.73×), Pro-Ject (2.87×), and Governor of Michigan (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fayette County, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.