Feeding America Audience in United States
A data profile of the people who buy, follow and care about Feeding America in United States — modelled from more than twelve digital signal sources. Feeding America has an estimated audience of 1,960,658 people in United States.
The average Feeding America fan in United States is 46.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Sustainable energy, Kristen Bell, Nonprofit organization, with strongest over-indexing on Sustainable energy (4.47× the country average).
Demographically, the Feeding America audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Feeding America fan in United States is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for Sustainable energy.
At a glance
The key figures that characterise the Feeding America profile in United States.
Search interest · 12-month trend
Demographics of Feeding America fans
64.0% are female, 36.0% are male, average age 46.9.
Gender split
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 46.9 |
| Estimated audience size | 1,960,658 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 43% |
Worldwide distribution
of the worldwide Feeding America audience comes from United States.
| Country | Share |
|---|---|
| United States | 95.8% |
| Canada | 1.1% |
| United Kingdom | 0.7% |
Geography
Where the Feeding America audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wisconsin | ~70K | 2.41× | |
| 02 | Michigan | ~100K | 2.36× | |
| 03 | Washington, District of Columbia | ~10K | 1.87× | |
| 04 | Kentucky | ~40K | 1.53× | |
| 05 | Illinois | ~90K | 1.44× | |
| 06 | South Dakota | ~6K | 1.43× | |
| 07 | Virginia | ~60K | 1.26× | |
| 08 | Maryland | ~40K | 1.12× | |
| 09 | Florida | ~100K | 1.11× | |
| 10 | Indiana | ~40K | 1.05× | |
| 11 | Connecticut | ~20K | 1.05× | |
| 12 | Tennessee | ~40K | 1.02× | |
| 13 | North Carolina | ~60K | 1.01× | |
| 14 | West Virginia | ~9K | 1.01× | |
| 15 | Georgia | ~60K | 0.99× | |
| 16 | Missouri | ~30K | 0.99× | |
| 17 | California | ~200K | 0.98× | |
| 18 | Minnesota | ~30K | 0.97× | |
| 19 | Mississippi | ~20K | 0.97× | |
| 20 | Pennsylvania | ~60K | 0.96× | |
| 21 | Iowa | ~20K | 0.96× | |
| 22 | Vermont | ~3K | 0.96× | |
| 23 | Massachusetts | ~40K | 0.95× | |
| 24 | Arkansas | ~20K | 0.94× | |
| 25 | Rhode Island | ~6K | 0.94× | |
| 26 | New York | ~100K | 0.93× | |
| 27 | Kansas | ~10K | 0.92× | |
| 28 | Delaware | ~5K | 0.92× | |
| 29 | New Jersey | ~50K | 0.91× | |
| 30 | South Carolina | ~30K | 0.91× | |
| 31 | Nebraska | ~9K | 0.91× | |
| 32 | New Hampshire | ~7K | 0.89× | |
| 33 | Ohio | ~50K | 0.88× | |
| 34 | Colorado | ~30K | 0.88× | |
| 35 | Alabama | ~20K | 0.88× | |
| 36 | Arizona | ~30K | 0.86× | |
| 37 | Washington | ~30K | 0.85× | |
| 38 | Maine | ~6K | 0.85× | |
| 39 | Oklahoma | ~20K | 0.84× | |
| 40 | New Mexico | ~8K | 0.84× | |
| 41 | North Dakota | ~3K | 0.83× | |
| 42 | Louisiana | ~20K | 0.81× | |
| 43 | Oregon | ~20K | 0.80× | |
| 44 | Montana | ~4K | 0.80× | |
| 45 | Texas | ~100K | 0.79× | |
| 46 | Idaho | ~8K | 0.79× | |
| 47 | Alaska | ~3K | 0.79× | |
| 48 | Utah | ~10K | 0.73× | |
| 49 | Nevada | ~10K | 0.71× | |
| 50 | Hawaii | ~6K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Feeding America audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meals on Wheels | Food & Beverages | 7.20× | ||
| 02 | Food bank | Politics & Society | 6.93× | ||
| 03 | Kristen Bell | Movies & TV | 6.61× | ||
| 04 | YMCA | Politics & Society | 4.59× | ||
| 05 | Sustainable energy | Home & Garden | 4.47× | ||
| 06 | Politico | Politics & Society | 3.47× | ||
| 07 | Renewable energy | Business & Career | 3.22× | ||
| 08 | Drudge Report | Sports | 2.94× | ||
| 09 | Hypermarket | Shopping | 2.92× | ||
| 10 | Philanthropy | Arts & Culture | 2.73× | ||
| 11 | Charitable organization | Politics & Society | 2.48× | ||
| 12 | Career development | Business & Career | 2.27× | ||
| 13 | Nonprofit organization | Politics & Society | 2.19× | ||
| 14 | FedEx | Business & Career | 2.13× | ||
| 15 | Discount stores | Shopping | 1.89× | ||
| 16 | Pizza Hut | Food & Beverages | 1.86× | ||
| 17 | Genetics | Kids & Family | 1.84× | ||
| 18 | Organic food | Food & Beverages | 1.70× | ||
| 19 | Subway | Food & Beverages | 1.56× | ||
| 20 | Dollar General | Shopping | 1.54× |
Personality of the Feeding America audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.97× | |
| Family Orientation | CONSERVATISM | 1.97× | |
| Sustainability | BALANCE | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| Pet Ownership | JOY | 0.79× | |
| Risk Appetite | THRILL | 0.79× |
Frequently asked questions
How many fans does Feeding America have in United States?
Feeding America has an estimated audience of 1,960,658 people in United States, concentrated in California and Florida.
What is the gender split and age of Feeding America fans?
64.0% of Feeding America fans are female, 36.0% are male, with an average age of 46.9 years.
Which brands do Feeding America fans like most?
Feeding America fans show strongest brand affinity for Sustainable energy (4.47×), Kristen Bell (6.61×), and Nonprofit organization (2.19×) over the country average.
Where do Feeding America fans live in United States?
Feeding America fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Feeding America fans also like?
Beyond Feeding America itself, the audience over-indexes on Kristen Bell (6.61×), Nonprofit organization (2.19×), Renewable energy (3.22×), and Philanthropy (2.73×) compared to the United States average.
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How to read this data
Audience size is the estimated number of people in United States who actively search for Feeding America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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