Food bank Audience in United States

Food bank logo

Food bank has an estimated audience of 2,524,705 people in United States. 69.5% are female, 30.5% are male, average age 44.7. Top regions: California, Texas, Washington. Top brand affinities: Charitable organization, Nonprofit organization, Walgreens, Texas Roadhouse, Volunteering.

The average Food bank fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Charitable organization, Nonprofit organization, Walgreens, with strongest over-indexing on Charitable organization (3.9× the country average). Demographically, the Food bank audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Food bank fans

Demographic split for Food bank audience in United States
MetricValue
Female69.5%
Male30.5%
Average age44.7
Estimated audience size2,524,705

Audience persona

The typical Food bank fan in United States is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Charitable organization.

Top regions in United States

Top regions ranked by reach for Food bank in United States
RegionReachAffinity
California378,1261.36×
Texas352,0171.62×
Washington199,0783.93×
Florida131,2080.77×
Arizona103,6042.01×
Colorado78,4271.97×
New York71,7020.51×
Ohio70,3840.9×
Pennsylvania70,2240.83×
North Carolina68,2290.9×
Georgia63,0880.81×
Illinois58,2310.69×
Virginia57,7500.94×
Oregon47,1341.63×
Tennessee42,4260.84×
Michigan40,7660.62×
Oklahoma40,6101.45×
Indiana40,0740.87×
Utah38,3981.7×
Missouri35,1970.86×
New Jersey30,8030.48×
Louisiana30,2840.93×
South Carolina29,5000.78×
Idaho29,1432.3×
Maryland27,7430.64×
Nevada27,2821.12×
Arkansas22,2111.07×
Kentucky19,4570.61×
Minnesota18,9070.52×
Iowa18,7280.9×
Massachusetts18,7130.38×
Alabama17,5440.5×
Kansas16,6610.84×
Montana16,2382.32×
Nebraska16,1461.28×
Wisconsin11,5180.3×
Alaska11,3142.09×
Hawaii10,7930.99×
Connecticut9,8440.39×
Delaware9,6021.38×
New Mexico9,3880.74×
Mississippi6,2500.3×
West Virginia5,2350.45×
Rhode Island5,0220.62×
Washington, District of Columbia4,5780.6×
Wyoming3,9681.06×
North Dakota3,9640.76×
Maine3,6750.41×
New Hampshire3,1180.31×
South Dakota1,9260.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food bank audience
BrandAffinityCategory
Charitable organization3.9×Politics & Society
Nonprofit organization2.72×Politics & Society
Walgreens2.44×Shopping
Texas Roadhouse2.43×Food & Beverages
Volunteering2.94×Politics & Society
United States Postal Service2.43×Business & Career
Aldi2.35×Shopping
Breaking news2.15×Movies & TV
Kroger2.64×Food & Beverages
Education1.76×Business & Career
Current events1.61×Arts & Culture
CNN1.95×Movies & TV
Politics1.96×Politics & Society
Dollar General2.18×Shopping
U.S. state1.74×Travel & Leisure
Child1.68×Kids & Family
Parent2.05×Kids & Family
Social network1.61×Internet & Social Media
NBC1.81×Movies & TV
X1.58×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food bank audience
TraitClusterScore
Community OrientationOPEN2.1
Family OrientationCONSERVATISM1.64
Career OrientationPOWER1.4
Need for SecurityCONSERVATISM1.23
Urban LifestyleOPEN1.22
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Food bank
CountryShare
United States51.9%
United Kingdom8.1%
Canada6.9%

See Food bank audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Food bank have in United States?

Food bank has an estimated audience of 2,524,705 people in United States, concentrated in California and Texas.

What is the gender split and age of Food bank fans?

69.5% of Food bank fans are female, 30.5% are male, with an average age of 44.7 years.

Which brands do Food bank fans like most?

Food bank fans show strongest brand affinity for Charitable organization (3.9×), Nonprofit organization (2.72×), and Walgreens (2.44×) over the country average.

Where do Food bank fans live in United States?

Food bank fans in United States are most concentrated in California (reach 378,126), Texas (reach 352,017), and Washington (reach 199,078). These three regions account for the largest share of the active audience.

What other brands do Food bank fans also like?

Beyond Food bank itself, the audience over-indexes on Nonprofit organization (2.72×), Walgreens (2.44×), Texas Roadhouse (2.43×), and Volunteering (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.