Fennel Audience in United States
Fennel has an estimated audience of 371,383 people in United States. 66.5% are female, 33.5% are male, average age 44.4. Top regions: California, New York, Florida. Top brand affinities: Layne Staley, Ken Burns, Governor of Michigan, Goop, Fairy godmother.
The average Fennel fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Layne Staley, Ken Burns, Governor of Michigan, with strongest over-indexing on Layne Staley (4.34× the country average). Demographically, the Fennel audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Fennel fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 44.4 |
| Estimated audience size | 371,383 |
Audience persona
The typical Fennel fan in United States is more female, around 44.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Layne Staley.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,000 | 1.35× |
| New York | 29,019 | 1.4× |
| Florida | 27,165 | 1.08× |
| Texas | 27,009 | 0.85× |
| Illinois | 13,332 | 1.08× |
| Michigan | 12,697 | 1.31× |
| Pennsylvania | 12,494 | 1× |
| North Carolina | 11,299 | 1.01× |
| New Jersey | 10,700 | 1.13× |
| Massachusetts | 10,354 | 1.42× |
| Georgia | 10,115 | 0.88× |
| Washington | 9,944 | 1.33× |
| Virginia | 9,759 | 1.08× |
| Ohio | 9,632 | 0.84× |
| Arizona | 8,593 | 1.13× |
| Tennessee | 6,733 | 0.9× |
| Colorado | 6,259 | 1.07× |
| Maryland | 6,012 | 0.94× |
| Indiana | 5,406 | 0.8× |
| Oregon | 5,392 | 1.27× |
| Missouri | 5,236 | 0.87× |
| Minnesota | 5,231 | 0.98× |
| Wisconsin | 5,028 | 0.9× |
| Alabama | 4,984 | 0.96× |
| Connecticut | 4,781 | 1.28× |
| South Carolina | 4,756 | 0.85× |
| Nevada | 3,745 | 1.04× |
| Louisiana | 3,565 | 0.74× |
| Kentucky | 3,446 | 0.74× |
| Utah | 3,347 | 1.01× |
| Oklahoma | 3,325 | 0.81× |
| Kansas | 2,471 | 0.84× |
| Iowa | 2,424 | 0.79× |
| Arkansas | 2,285 | 0.75× |
| Hawaii | 1,976 | 1.24× |
| Idaho | 1,894 | 1.02× |
| Mississippi | 1,836 | 0.6× |
| Washington, District of Columbia | 1,772 | 1.59× |
| Maine | 1,533 | 1.15× |
| Nebraska | 1,527 | 0.82× |
| New Hampshire | 1,449 | 0.99× |
| New Mexico | 1,436 | 0.77× |
| Rhode Island | 1,379 | 1.17× |
| West Virginia | 1,142 | 0.66× |
| Montana | 1,122 | 1.09× |
| Alaska | 984 | 1.24× |
| Delaware | 846 | 0.83× |
| Vermont | 800 | 1.23× |
| South Dakota | 557 | 0.65× |
| North Dakota | 552 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Layne Staley | 4.34× | Music & Radio |
| Ken Burns | 4.86× | Movies & TV |
| Governor of Michigan | 4.93× | Politics & Society |
| Goop | 3.35× | Internet & Social Media |
| Fairy godmother | 4.3× | Literature |
| Superintendent (education) | 5.65× | Business & Career |
| Hibachi | 4.42× | Food & Beverages |
| Grinch | 2.24× | Movies & TV |
| JDSU | 1.68× | Business & Career |
| Nebraska Cornhuskers football | 1.91× | Sports |
| Urban horticulture | 1.85× | Home & Garden |
| Jesse Plemons | 1.72× | Movies & TV |
| headspace | 4.56× | Health |
| Karbala | 4.38× | Travel & Leisure |
| Wok | 3.12× | Food & Beverages |
| Historic site | 1.92× | Arts & Culture |
| Cam Ward | 1.71× | Sports |
| Home staging | 2.34× | Home & Garden |
| Google Home | 2.85× | Technology & Electronics |
| Cherish (group) | 4.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2 |
| Indulgence | JOY | 1.97 |
| Sustainability | BALANCE | 1.52 |
| Price Sensitivity | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.41 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 18.9% |
| United States | 13.1% |
| Italy | 12.0% |
See Fennel audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Fennel have in United States?
Fennel has an estimated audience of 371,383 people in United States, concentrated in California and New York.
What is the gender split and age of Fennel fans?
66.5% of Fennel fans are female, 33.5% are male, with an average age of 44.4 years.
Which brands do Fennel fans like most?
Fennel fans show strongest brand affinity for Layne Staley (4.34×), Ken Burns (4.86×), and Governor of Michigan (4.93×) over the country average.
Where do Fennel fans live in United States?
Fennel fans in United States are most concentrated in California (reach 55,000), New York (reach 29,019), and Florida (reach 27,165). These three regions account for the largest share of the active audience.
What other brands do Fennel fans also like?
Beyond Fennel itself, the audience over-indexes on Ken Burns (4.86×), Governor of Michigan (4.93×), Goop (3.35×), and Fairy godmother (4.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fennel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.