Rascasse Audience Intelligence

Fennel Audience in United States

A data profile of the people who buy, follow and care about Fennel in United States — modelled from more than twelve digital signal sources. Fennel has an estimated audience of 371,383 people in United States.

#52among Vegetable in United States#12624among Topic in United States#2262in Food & Beverages

The average Fennel fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Sustainable energy, FedEx, Renewable energy, with strongest over-indexing on Sustainable energy (8.04× the country average).

Demographically, the Fennel audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fennel fan in United States is more female, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fennel profile in United States.

Audience size
371K
in United States
Gender
66.5%♀
33.5% male
Age
44.4
average years
Country rank
#43245
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fennel fans

66.5% are female, 33.5% are male, average age 44.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Fennel audience in United States
MetricValue
Female66.5%
Male33.5%
Average age44.4
Estimated audience size371,383
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Fennel audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3916%
40-4924%
50+34%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Fennel audience comes from United States.

Worldwide audience distribution share by country for Fennel
CountryShare
Japan19.1%
United States13.1%
Italy12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fennel audience in United States is strongest.

Fig. 05

Top regions by affinity

Fennel fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.52×
02Massachusetts~10K1.36×
03New York~30K1.34×
04California~50K1.31×
05Vermont<1K1.31×
06Connecticut~5K1.27×
07Alaska~1K1.27×
08Washington~9K1.25×
09Oregon~5K1.24×
10Hawaii~2K1.24×
11Maine~2K1.19×
12Rhode Island~1K1.19×
13Michigan~10K1.13×
14Montana~1K1.12×
15New Jersey~10K1.11×
16Florida~30K1.06×
17Illinois~10K1.06×
18New Hampshire~2K1.06×
19Colorado~6K1.05×
20Arizona~8K1.04×
21Idaho~2K1.04×
22Virginia~9K1.03×
23Nevada~4K1.02×
24Minnesota~5K0.99×
25Utah~3K0.99×
26Pennsylvania~10K0.98×
27North Carolina~10K0.98×
28Maryland~6K0.95×
29Tennessee~7K0.90×
30Wisconsin~5K0.90×
31Missouri~5K0.88×
32Delaware<1K0.88×
33Georgia~10K0.87×
34South Carolina~5K0.86×
35Alabama~4K0.86×
36Kansas~3K0.86×
37Nebraska~2K0.86×
38Ohio~10K0.85×
39Texas~30K0.82×
40Indiana~6K0.82×
41Iowa~3K0.82×
42North Dakota<1K0.82×
43Arkansas~2K0.81×
44New Mexico~2K0.81×
45Oklahoma~3K0.80×
46South Dakota<1K0.79×
47Louisiana~4K0.78×
48Kentucky~4K0.77×
49West Virginia~1K0.77×
50Mississippi~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Fennel, United States
0.66×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fennel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fennel audience
#·InterestCategoryAffinity×
01Elderly careHealth8.41×
02Sustainable energyHome & Garden8.04×
03Renewable energyBusiness & Career5.34×
04Potato chipFood & Beverages4.97×
05Kelly OsbourneMusic & Radio4.95×
06FedExBusiness & Career4.87×
07QVCMovies & TV4.63×
08First class travelTravel & Leisure3.96×
09Discount storesShopping3.16×
10Organic foodFood & Beverages3.11×
11Mortgage loansBusiness & Career2.85×
12Shopping mallsShopping2.62×
13SubwayFood & Beverages2.56×
14PinterestInternet & Social Media2.46×
15Trader Joe'sShopping2.35×
16AirbnbTravel & Leisure2.23×
17Pizza HutFood & Beverages2.11×
18McDonald'sFood & Beverages2.08×
19BarbecueFood & Beverages1.92×
20FurnitureHome & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fennel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fennel audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.45×
SustainabilityBALANCE2.39×
IndulgenceJOY2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fennel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fennel have in United States?

Fennel has an estimated audience of 371,383 people in United States, concentrated in California and New York.

02

What is the gender split and age of Fennel fans?

66.5% of Fennel fans are female, 33.5% are male, with an average age of 44.4 years.

03

Which brands do Fennel fans like most?

Fennel fans show strongest brand affinity for Sustainable energy (8.04×), FedEx (4.87×), and Renewable energy (5.34×) over the country average.

04

Where do Fennel fans live in United States?

Fennel fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fennel fans also like?

Beyond Fennel itself, the audience over-indexes on FedEx (4.87×), Renewable energy (5.34×), Organic food (3.11×), and Pinterest (2.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Fennel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fennel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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