Finger Lakes Audience in United States

Finger Lakes has an estimated audience of 388,932 people in United States. 62.4% are female, 37.6% are male, average age 43.1. Top regions: New York, Pennsylvania, New Jersey. Top brand affinities: Google Maps, Capital One, Indeed.com, Buffalo Sabres, Google News.

The average Finger Lakes fan in United States is 43.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, New Jersey. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (5.16× the country average). Demographically, the Finger Lakes audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Finger Lakes fans

Demographic split for Finger Lakes audience in United States
MetricValue
Female62.4%
Male37.6%
Average age43.1
Estimated audience size388,932

Audience persona

The typical Finger Lakes fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Finger Lakes in United States
RegionReachAffinity
New York127,7335.88×
Pennsylvania64,6714.94×
New Jersey37,6253.8×
Ohio25,5032.13×
Florida14,9860.57×
California14,6100.34×
Massachusetts13,1221.71×
Texas12,3140.37×
Maryland10,7761.61×
Virginia10,2341.08×
Connecticut8,5692.2×
Michigan8,5330.84×
Illinois7,7250.6×
North Carolina7,7150.66×
Georgia5,3130.44×
Missouri5,1120.82×
Indiana4,1600.59×
Tennessee3,9660.51×
Colorado3,7210.61×
South Carolina3,7200.64×
Wisconsin3,2810.56×
Arizona3,1590.4×
Washington3,1250.4×
Minnesota2,8490.51×
Kentucky2,7770.57×
Delaware2,6592.48×
New Hampshire2,3881.56×
Washington, District of Columbia1,8511.58×
Oregon1,8460.41×
Alabama1,8260.34×
West Virginia1,6750.92×
Rhode Island1,6671.35×
Louisiana1,6390.33×
Vermont1,5702.3×
Iowa1,5690.49×
Maine1,5401.11×
Oklahoma1,5010.35×
Utah1,3900.4×
Kansas1,3530.44×
Nevada1,2790.34×
Arkansas1,0620.33×
Nebraska8430.43×
Mississippi7170.22×
Idaho6180.32×
New Mexico5830.3×
Hawaii5340.32×
Montana4930.46×
Alaska4260.51×
South Dakota3010.33×
North Dakota2500.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Finger Lakes audience
BrandAffinityCategory
Google Maps5.16×Internet & Social Media
Capital One5.2×Business & Career
Indeed.com4.42×Business & Career
Buffalo Sabres15.24×Sports
Google News5.2×News
Dominican Republic6.91×Travel & Leisure
Diane Keaton5.22×Movies & TV
Enterprise Rent-A-Car5.03×Cars & Mobility
Autism Awareness7.07×Health
AccuWeather4.85×Home & Garden
Diabetes mellitus awareness4.9×Health
Circle K4.96×Shopping
Aaron Rodgers4.38×Sports
DuckDuckGo5.81×Internet & Social Media
Singer-songwriter2.57×Music & Radio
Buffalo Bills3.72×Sports
San Jose Sharks10.6×Sports
Stitch!6.62×Movies & TV
Billy Bob Thornton5.19×Movies & TV
Khan Academy4.95×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Finger Lakes audience
TraitClusterScore
PatriotismCONSERVATISM1.65
TravellingTHRILL1.54
Community OrientationOPEN1.33
SustainabilityBALANCE1.32
IndulgenceJOY1.31
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Finger Lakes
CountryShare
United States78.3%
Canada9.7%
United Kingdom4.4%

See Finger Lakes audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Finger Lakes have in United States?

Finger Lakes has an estimated audience of 388,932 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of Finger Lakes fans?

62.4% of Finger Lakes fans are female, 37.6% are male, with an average age of 43.1 years.

Which brands do Finger Lakes fans like most?

Finger Lakes fans show strongest brand affinity for Google Maps (5.16×), Capital One (5.2×), and Indeed.com (4.42×) over the country average.

Where do Finger Lakes fans live in United States?

Finger Lakes fans in United States are most concentrated in New York (reach 127,733), Pennsylvania (reach 64,671), and New Jersey (reach 37,625). These three regions account for the largest share of the active audience.

What other brands do Finger Lakes fans also like?

Beyond Finger Lakes itself, the audience over-indexes on Capital One (5.2×), Indeed.com (4.42×), Buffalo Sabres (15.24×), and Google News (5.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Finger Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.