Firefly Music Festival Audience in United States

Firefly Music Festival has an estimated audience of 648,885 people in United States. 57.0% are female, 43.0% are male, average age 37.4. Top regions: Pennsylvania, New York, Maryland. Top brand affinities: Christina Hendricks, Jason Momoa, Rebel Wilson, Beetlejuice, Capital One.

The average Firefly Music Festival fan in United States is 37.4 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Maryland. Top brand affinities include Christina Hendricks, Jason Momoa, Rebel Wilson, with strongest over-indexing on Christina Hendricks (68.39× the country average). Demographically, the Firefly Music Festival audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Firefly Music Festival fans

Demographic split for Firefly Music Festival audience in United States
MetricValue
Female57.0%
Male43.0%
Average age37.4
Estimated audience size648,885

Audience persona

The typical Firefly Music Festival fan in United States is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Christina Hendricks.

Top regions in United States

Top regions ranked by reach for Firefly Music Festival in United States
RegionReachAffinity
Pennsylvania56,2452.57×
New York34,5330.95×
Maryland31,4662.82×
Delaware30,47917.03×
New Jersey26,7261.62×
Virginia26,0811.65×
California20,4980.29×
Florida17,0070.39×
North Carolina14,5370.74×
Massachusetts14,3001.12×
Texas12,7270.23×
Tennessee10,5370.81×
Ohio10,4240.52×
Illinois8,5090.39×
South Carolina7,7020.79×
Georgia7,4400.37×
Colorado7,3550.72×
Michigan6,1690.36×
Connecticut5,3440.82×
Washington, District of Columbia5,1532.64×
Indiana4,9400.42×
Missouri4,2390.41×
Kentucky3,7850.47×
Alabama3,7320.41×
Arizona3,6450.28×
Washington3,5640.27×
Louisiana3,0620.37×
Wisconsin2,4080.25×
West Virginia2,3690.78×
Oregon2,2990.31×
Arkansas2,1850.41×
New Hampshire2,1750.85×
Iowa1,9590.37×
Oklahoma1,9230.27×
Minnesota1,8960.2×
Nevada1,8950.3×
Vermont1,8011.58×
Maine1,7760.76×
Utah1,7000.29×
Rhode Island1,4540.7×
Mississippi1,3940.26×
Kansas1,3750.27×
Nebraska1,2560.39×
New Mexico9240.28×
Idaho8750.27×
Hawaii8360.3×
Montana8240.46×
Alaska8110.58×
South Dakota6970.46×
North Dakota6790.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firefly Music Festival audience
BrandAffinityCategory
Christina Hendricks68.39×Movies & TV
Jason Momoa33.9×Movies & TV
Rebel Wilson52.35×Movies & TV
Beetlejuice12.49×Movies & TV
Capital One9.04×Business & Career
Anaerobic exercise54.11×Sports
Google Maps8.46×Internet & Social Media
Tyra Banks39.25×Fashion & Accessoires
British Airways27.84×Travel & Leisure
Indeed.com7.22×Business & Career
Yankee Stadium47.82×Sports
CarGurus9.7×Cars & Mobility
Melissa McCarthy20.52×Movies & TV
Gorillaz24.98×Music & Radio
Circle K10.4×Shopping
DeviantArt10.36×Internet & Social Media
Greta Van Fleet44×Music & Radio
Enterprise Rent-A-Car8.57×Cars & Mobility
AccuWeather9.01×Home & Garden
Kendra Scott14.43×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firefly Music Festival audience
TraitClusterScore
SustainabilityBALANCE2.33
ExtroversionTHRILL1.72
Design AffinityPREMIUM1.56
Early Adopter MentalityPOWER1.38
MindfulnessBALANCE1.36
Healthy LifestyleBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Firefly Music Festival
CountryShare
United States87.5%
India10.5%
Mexico0.4%

See Firefly Music Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Firefly Music Festival have in United States?

Firefly Music Festival has an estimated audience of 648,885 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Firefly Music Festival fans?

57.0% of Firefly Music Festival fans are female, 43.0% are male, with an average age of 37.4 years.

Which brands do Firefly Music Festival fans like most?

Firefly Music Festival fans show strongest brand affinity for Christina Hendricks (68.39×), Jason Momoa (33.9×), and Rebel Wilson (52.35×) over the country average.

Where do Firefly Music Festival fans live in United States?

Firefly Music Festival fans in United States are most concentrated in Pennsylvania (reach 56,245), New York (reach 34,533), and Maryland (reach 31,466). These three regions account for the largest share of the active audience.

What other brands do Firefly Music Festival fans also like?

Beyond Firefly Music Festival itself, the audience over-indexes on Jason Momoa (33.9×), Rebel Wilson (52.35×), Beetlejuice (12.49×), and Capital One (9.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Firefly Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.