Rascasse Audience Intelligence

Firefly Music Festival Audience in United States

A data profile of the people who buy, follow and care about Firefly Music Festival in United States — modelled from more than twelve digital signal sources. Firefly Music Festival has an estimated audience of 648,593 people in United States.

#30among Music festival in United States#371among Event in United States#4290in Music & Radio

The average Firefly Music Festival fan in United States is 37.4 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, Maryland.

Top brand affinities include Anaerobic exercise, British Airways, Christina Hendricks, with strongest over-indexing on Anaerobic exercise (68.7× the country average).

Demographically, the Firefly Music Festival audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Firefly Music Festival fan in United States is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Anaerobic exercise.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firefly Music Festival profile in United States.

Audience size
649K
in United States
Gender
57.0%♀
43.0% male
Age
37.4
average years
Country rank
#31332
Event in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Firefly Music Festival fans

57.0% are female, 43.0% are male, average age 37.4.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Firefly Music Festival audience in United States
MetricValue
Female57.0%
Male43.0%
Average age37.4
Estimated audience size648,593
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Firefly Music Festival audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Firefly Music Festival audience comes from United States.

Worldwide audience distribution share by country for Firefly Music Festival
CountryShare
United States87.4%
India10.6%
Japan0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firefly Music Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Firefly Music Festival fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~30K15.29×
02Maryland~30K2.63×
03Pennsylvania~50K2.43×
04Washington, District of Columbia~4K2.10×
05New Jersey~30K1.57×
06Virginia~20K1.55×
07Vermont~1K1.17×
08Massachusetts~10K1.06×
09Alaska~1K0.95×
10New York~30K0.94×
11New Hampshire~2K0.94×
12North Dakota~1K0.94×
13West Virginia~3K0.93×
14South Dakota~1K0.93×
15Tennessee~10K0.91×
16Maine~2K0.91×
17Rhode Island~2K0.91×
18Montana~2K0.91×
19Connecticut~6K0.87×
20Hawaii~2K0.87×
21South Carolina~8K0.86×
22Idaho~3K0.86×
23Mississippi~4K0.84×
24New Mexico~3K0.84×
25Nebraska~3K0.83×
26Arkansas~4K0.82×
27Kansas~4K0.80×
28North Carolina~20K0.78×
29Oklahoma~6K0.78×
30Iowa~4K0.78×
31Colorado~8K0.77×
32Utah~4K0.76×
33Kentucky~6K0.75×
34Louisiana~6K0.74×
35Nevada~5K0.74×
36Alabama~7K0.72×
37Oregon~5K0.72×
38Wisconsin~7K0.69×
39Minnesota~6K0.69×
40Missouri~7K0.68×
41Indiana~8K0.67×
42Ohio~10K0.64×
43Arizona~8K0.62×
44Washington~8K0.60×
45Michigan~10K0.59×
46Georgia~10K0.57×
47Illinois~10K0.55×
48Florida~20K0.49×
49Texas~20K0.39×
50California~30K0.37×
Fig. 06

Affinity by region

Affinity by region — Firefly Music Festival, United States
0.37×1.00×15.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firefly Music Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firefly Music Festival audience
#·InterestCategoryAffinity×
01Anaerobic exerciseSports68.70×
02Electric Forest FestivalMusic & Radio45.96×
03Soldier FieldSports30.75×
04British AirwaysTravel & Leisure28.65×
05Lambeau FieldSports19.08×
06Christina HendricksMovies & TV12.13×
07Danny TrejoMovies & TV9.55×
08Kayak.comTravel & Leisure9.05×
09Burning ManMusic & Radio7.57×
10WoodstockMusic & Radio7.16×
11TorridFashion & Accessoires6.20×
12Jason MomoaMovies & TV5.38×
13WaxingBeauty & Wellness4.58×
14Hair removalBeauty & Wellness3.95×
15Tractor Supply CompanyShopping3.63×
16Sustainable energyHome & Garden3.40×
17Renewable energyBusiness & Career3.32×
18FedExBusiness & Career2.99×
19Mortgage loansBusiness & Career2.15×
20AirbnbTravel & Leisure1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firefly Music Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firefly Music Festival audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.92×
PatriotismCONSERVATISM1.64×
Convenience OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firefly Music Festival audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Pet OwnershipJOY0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Firefly Music Festival have in United States?

Firefly Music Festival has an estimated audience of 648,593 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Firefly Music Festival fans?

57.0% of Firefly Music Festival fans are female, 43.0% are male, with an average age of 37.4 years.

03

Which brands do Firefly Music Festival fans like most?

Firefly Music Festival fans show strongest brand affinity for Anaerobic exercise (68.7×), British Airways (28.65×), and Christina Hendricks (12.13×) over the country average.

04

Where do Firefly Music Festival fans live in United States?

Firefly Music Festival fans in United States are most concentrated in Pennsylvania (reach ~50K), New York (reach ~30K), and Maryland (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Firefly Music Festival fans also like?

Beyond Firefly Music Festival itself, the audience over-indexes on British Airways (28.65×), Christina Hendricks (12.13×), Soldier Field (30.75×), and Waxing (4.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Firefly Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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