Fizz (cocktail) Audience in United States

Fizz (cocktail) logo

Fizz (cocktail) has an estimated audience of 349,578 people in United States. 64.1% are female, 35.9% are male, average age 36.8. Top regions: Utah, Texas, California. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Wok, Liberace.

The average Fizz (cocktail) fan in United States is 36.8 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, Texas, California. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Fizz (cocktail) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Fizz (cocktail) fans

Demographic split for Fizz (cocktail) audience in United States
MetricValue
Female64.1%
Male35.9%
Average age36.8
Estimated audience size349,578

Audience persona

The typical Fizz (cocktail) fan in United States is more female, around 36.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Fizz (cocktail) in United States
RegionReachAffinity
Utah60,08719.19×
Texas24,4890.81×
California22,8610.59×
New York12,5860.64×
Florida11,5810.49×
Nevada7,0392.08×
Washington6,0960.87×
North Carolina5,6990.54×
Georgia5,4610.51×
Idaho5,2392.99×
Ohio5,1430.48×
Illinois4,9740.43×
Massachusetts4,4240.64×
Arizona4,4020.62×
Pennsylvania4,3240.37×
Virginia4,0330.47×
New Jersey3,9830.45×
Tennessee3,5350.5×
Colorado3,4470.63×
Alabama3,1060.64×
Michigan3,0280.33×
Maryland2,9080.48×
Louisiana2,4310.54×
Mississippi2,3980.83×
Indiana2,3240.36×
Missouri2,1980.39×
Oregon2,0180.5×
South Carolina1,9900.38×
Kentucky1,9470.44×
Kansas1,9260.7×
Arkansas1,8880.66×
Minnesota1,8840.38×
Connecticut1,8240.52×
New Mexico1,7641.01×
Wisconsin1,5370.29×
Iowa1,5210.53×
Oklahoma1,4770.38×
Washington, District of Columbia1,0150.97×
Maine9900.79×
New Hampshire9440.69×
Wyoming8091.56×
Vermont7511.22×
Nebraska6680.38×
Hawaii6370.42×
Rhode Island4790.43×
Montana4200.43×
West Virginia3840.24×
Delaware2880.3×
South Dakota2500.31×
North Dakota2210.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fizz (cocktail) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan17.15×Politics & Society
Goop10.41×Internet & Social Media
Wok12.69×Food & Beverages
Liberace13.9×Music & Radio
Mothercare4.55×Kids & Family
Elsword22.5×Games
Kikar HaShabbat22.19×News
Cherish (group)14.24×Music & Radio
headspace12.16×Health
HispanicTV38.08×Movies & TV
Grace Slick11.25×Music & Radio
El Paso County, Colorado14.63×Travel & Leisure
Hipster10.82×Politics & Society
Alaska1.82×Travel & Leisure
Fairy godmother7.56×Literature
The Gruffalo (film)18.55×Movies & TV
No Escape (1994 film)11.38×Movies & TV
Mathcore7.66×Music & Radio
Karbala8.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fizz (cocktail) audience
TraitClusterScore
Healthy LifestyleBALANCE2.43
IndulgenceJOY2.08
Design AffinityPREMIUM1.59
Sports ActivityPOWER1.3
Price SensitivityPREMIUM1.3
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Fizz (cocktail)
CountryShare
United Kingdom32.7%
United States30.7%
Australia5.4%

See Fizz (cocktail) audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Fizz (cocktail) have in United States?

Fizz (cocktail) has an estimated audience of 349,578 people in United States, concentrated in Utah and Texas.

What is the gender split and age of Fizz (cocktail) fans?

64.1% of Fizz (cocktail) fans are female, 35.9% are male, with an average age of 36.8 years.

Which brands do Fizz (cocktail) fans like most?

Fizz (cocktail) fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (17.15×), and Goop (10.41×) over the country average.

Where do Fizz (cocktail) fans live in United States?

Fizz (cocktail) fans in United States are most concentrated in Utah (reach 60,087), Texas (reach 24,489), and California (reach 22,861). These three regions account for the largest share of the active audience.

What other brands do Fizz (cocktail) fans also like?

Beyond Fizz (cocktail) itself, the audience over-indexes on Governor of Michigan (17.15×), Goop (10.41×), Wok (12.69×), and Liberace (13.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fizz (cocktail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.