Rascasse Audience Intelligence

Fizz (cocktail) Audience in United States

A data profile of the people who buy, follow and care about Fizz (cocktail) in United States — modelled from more than twelve digital signal sources. Fizz (cocktail) has an estimated audience of 349,578 people in United States.

#80among Alcohol in United States#12857among Topic in United States#2332in Food & Beverages

The average Fizz (cocktail) fan in United States is 36.8 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, Texas, California.

Top brand affinities include Mineral water, TravelCenters of America, Drinking game, with strongest over-indexing on Mineral water (8.58× the country average).

Demographically, the Fizz (cocktail) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fizz (cocktail) fan in United States is more female, around 36.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fizz (cocktail) profile in United States.

Audience size
350K
in United States
Gender
64.1%♀
35.9% male
Age
36.8
average years
Country rank
#44652
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fizz (cocktail) fans

64.1% are female, 35.9% are male, average age 36.8.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Fizz (cocktail) audience in United States
MetricValue
Female64.1%
Male35.9%
Average age36.8
Estimated audience size349,578
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Fizz (cocktail) audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3916%
40-4919%
50+18%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Fizz (cocktail) audience comes from United States.

Worldwide audience distribution share by country for Fizz (cocktail)
CountryShare
United Kingdom32.4%
United States30.5%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fizz (cocktail) audience in United States is strongest.

Fig. 05

Top regions by affinity

Fizz (cocktail) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K17.51×
02Idaho~5K2.71×
03Nevada~8K2.40×
04Wyoming<1K1.49×
05New Mexico~2K1.14×
06Vermont<1K1.07×
07Nebraska~2K1.05×
08Texas~30K1.01×
09Washington, District of Columbia~1K0.96×
10Mississippi~3K0.95×
11Washington~6K0.90×
12Connecticut~3K0.76×
13Maine<1K0.76×
14Arizona~5K0.74×
15Kansas~2K0.74×
16Ohio~8K0.72×
17New Hampshire<1K0.72×
18Alaska<1K0.71×
19Alabama~3K0.67×
20Arkansas~2K0.67×
21South Dakota<1K0.67×
22Louisiana~3K0.66×
23Montana<1K0.66×
24Iowa~2K0.65×
25New York~10K0.64×
26Massachusetts~4K0.63×
27Rhode Island<1K0.63×
28Delaware<1K0.61×
29North Carolina~6K0.59×
30Hawaii<1K0.59×
31West Virginia<1K0.58×
32California~20K0.57×
33Georgia~6K0.57×
34Colorado~3K0.57×
35Oklahoma~2K0.57×
36Kentucky~2K0.56×
37Tennessee~4K0.54×
38Maryland~3K0.52×
39Oregon~2K0.52×
40South Carolina~3K0.50×
41Florida~10K0.49×
42New Jersey~4K0.49×
43Virginia~4K0.49×
44Indiana~3K0.46×
45Missouri~3K0.46×
46Illinois~5K0.45×
47Pennsylvania~5K0.44×
48Minnesota~2K0.43×
49Michigan~4K0.40×
50Wisconsin~2K0.40×
Fig. 06

Affinity by region

Affinity by region — Fizz (cocktail), United States
0.40×1.00×17.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fizz (cocktail) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fizz (cocktail) audience
#·InterestCategoryAffinity×
01Drinking gameFood & Beverages24.25×
02No DoubtMusic & Radio20.00×
03Nanny McPheeMovies & TV20.00×
04TravelCenters of AmericaTravel & Leisure18.57×
05Neve CampbellMovies & TV13.89×
06Fetty WapMusic & Radio8.61×
07Mineral waterFood & Beverages8.58×
08Kelly OsbourneMusic & Radio5.57×
09QVCMovies & TV4.17×
10FedExBusiness & Career3.44×
11Sustainable energyHome & Garden3.27×
12Discount storesShopping2.62×
13Soft drinksFood & Beverages2.62×
14Mortgage loansBusiness & Career2.33×
15PinterestInternet & Social Media2.10×
16Pizza HutFood & Beverages2.07×
17Shopping mallsShopping2.03×
18SubwayFood & Beverages2.02×
19McDonald'sFood & Beverages1.83×
20FurnitureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fizz (cocktail) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fizz (cocktail) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.53×
IndulgenceJOY2.00×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fizz (cocktail) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.88×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fizz (cocktail) have in United States?

Fizz (cocktail) has an estimated audience of 349,578 people in United States, concentrated in Utah and Texas.

02

What is the gender split and age of Fizz (cocktail) fans?

64.1% of Fizz (cocktail) fans are female, 35.9% are male, with an average age of 36.8 years.

03

Which brands do Fizz (cocktail) fans like most?

Fizz (cocktail) fans show strongest brand affinity for Mineral water (8.58×), TravelCenters of America (18.57×), and Drinking game (24.25×) over the country average.

04

Where do Fizz (cocktail) fans live in United States?

Fizz (cocktail) fans in United States are most concentrated in Utah (reach ~50K), Texas (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Fizz (cocktail) fans also like?

Beyond Fizz (cocktail) itself, the audience over-indexes on TravelCenters of America (18.57×), Drinking game (24.25×), Neve Campbell (13.89×), and No Doubt (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Fizz (cocktail) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fizz (cocktail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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