Flex Audience in United States

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Flex has an estimated audience of 2,389,286 people in United States. 53.9% are female, 46.1% are male, average age 40.5. Top regions: Texas, California, Florida. Top brand affinities: Elsword, Israel, Japanese domestic market, Kendra Scott, Jeep Wagoneer.

The average Flex fan in United States is 40.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elsword, Israel, Japanese domestic market, with strongest over-indexing on Elsword (26.05× the country average). Demographically, the Flex audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Flex fans

Demographic split for Flex audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.5
Estimated audience size2,389,286

Audience persona

The typical Flex fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Flex in United States
RegionReachAffinity
Texas397,0921.93×
California284,1731.08×
Florida220,0951.36×
Georgia141,4091.92×
New York129,0700.97×
North Carolina119,8761.67×
Arizona90,6031.86×
Michigan75,4551.21×
Illinois69,8720.88×
Ohio69,3920.94×
Tennessee69,3161.45×
South Carolina65,0741.81×
Pennsylvania64,3600.8×
Virginia62,4511.07×
New Jersey47,9790.79×
Washington45,3210.95×
Louisiana42,3301.37×
Indiana40,3480.92×
Alabama38,7771.16×
Missouri36,2840.94×
Maryland35,6680.87×
Wisconsin35,4130.99×
Utah35,2651.65×
Colorado33,9720.9×
Massachusetts33,9640.72×
Nevada30,9451.34×
Mississippi28,7161.46×
Kentucky26,8800.9×
Oregon25,1300.92×
Oklahoma24,8610.94×
Minnesota24,0840.7×
Arkansas22,8261.16×
Kansas17,6330.94×
Connecticut17,0880.71×
Iowa15,1350.77×
New Mexico11,7000.98×
Nebraska9,9500.83×
Idaho9,2750.77×
West Virginia8,3390.75×
Washington, District of Columbia6,8900.96×
Delaware5,7930.88×
Maine5,7870.68×
Hawaii5,4670.53×
New Hampshire4,7460.5×
Rhode Island3,8720.51×
South Dakota3,8210.69×
North Dakota3,7030.75×
Montana3,3110.5×
Alaska3,3000.65×
Wyoming2,1200.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flex audience
BrandAffinityCategory
Elsword26.05×Games
Israel2.92×Travel & Leisure
Japanese domestic market2.47×Politics & Society
Kendra Scott1.52×Fashion & Accessoires
Jeep Wagoneer2.31×Cars & Mobility
Stamp collecting1.8×Home & Garden
Hocus Pocus1.69×Movies & TV
Home staging1.84×Home & Garden
UK garage1.89×Music & Radio
Jeep Grand Cherokee (WJ)2.04×Cars & Mobility
Kento Yamazaki3.15×Movies & TV
Corona (band)1.58×Music & Radio
Primos Hunting5.42×Sports
Keeper (password manager)1.61×Technology & Electronics
Hayward, California2.69×Travel & Leisure
Consequence (rapper)1.55×Music & Radio
jordy nelson3.5×Sports
Inland Empire (film)2.22×Movies & TV
Isometric exercise1.89×Sports
Zach Ertz1.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flex audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Flex
CountryShare
United States33.0%
Japan10.7%
Germany8.8%

See Flex audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Flex have in United States?

Flex has an estimated audience of 2,389,286 people in United States, concentrated in Texas and California.

What is the gender split and age of Flex fans?

53.9% of Flex fans are female, 46.1% are male, with an average age of 40.5 years.

Which brands do Flex fans like most?

Flex fans show strongest brand affinity for Elsword (26.05×), Israel (2.92×), and Japanese domestic market (2.47×) over the country average.

Where do Flex fans live in United States?

Flex fans in United States are most concentrated in Texas (reach 397,092), California (reach 284,173), and Florida (reach 220,095). These three regions account for the largest share of the active audience.

What other brands do Flex fans also like?

Beyond Flex itself, the audience over-indexes on Israel (2.92×), Japanese domestic market (2.47×), Kendra Scott (1.52×), and Jeep Wagoneer (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.