Flooding Audience in United States
Flooding has an estimated audience of 2,595,760 people in United States. 35.4% are female, 64.6% are male, average age 42.2. Top brand affinities: Tram, Horoscope, Day trading, Kia Sportage, Indianapolis Motor Speedway.
Top brand affinities include Tram, Horoscope, Day trading, with strongest over-indexing on Tram (26.79× the country average). Demographically, the Flooding audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Flooding fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 42.2 |
| Estimated audience size | 2,595,760 |
Audience persona
The typical Flooding fan in United States is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Tram.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tram | 26.79× | Cars & Mobility |
| Horoscope | 11.18× | Health |
| Day trading | 12.26× | Business & Career |
| Kia Sportage | 20.63× | Cars & Mobility |
| Indianapolis Motor Speedway | 13.3× | Sports |
| Blended whiskey | 10.6× | Food & Beverages |
| Property insurance | 14.36× | Home & Garden |
| Critical illness insurance | 13.76× | Business & Career |
| Roulette | 10.75× | Games |
| MSN | 2.85× | News |
| Staples (Canada) | 3.49× | Business & Career |
| Whole grain | 9.23× | Food & Beverages |
| Pet insurance | 9.83× | Pets & Animals |
| Term life insurance | 10.35× | Business & Career |
| Cross-country skiing | 8.98× | Sports |
| Helicopter | 3.86× | Cars & Mobility |
| Home inspection | 10.48× | Home & Garden |
| General insurance | 11.62× | Business & Career |
| Carvana | 3.64× | Cars & Mobility |
| Honda HR-V | 14.17× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.37 |
| Patriotism | CONSERVATISM | 1.49 |
| Luxury Orientation | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.29 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| India | 21.0% |
| United Kingdom | 7.9% |
See Flooding audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Flooding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.