Flooding Audience in United States
Flooding has an estimated audience of 2,595,760 people in United States. 35.4% are female, 64.6% are male, average age 42.2. Top brand affinities: Israel, Elsword, Urban Outfitters, N1 road (South Africa), MK.
Top brand affinities include Israel, Elsword, Urban Outfitters, with strongest over-indexing on Israel (3.49× the country average). Demographically, the Flooding audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Flooding fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 42.2 |
| Estimated audience size | 2,595,760 |
Audience persona
The typical Flooding fan in United States is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.49× | Travel & Leisure |
| Elsword | 20.63× | Games |
| Urban Outfitters | 1.74× | Shopping |
| N1 road (South Africa) | 3.78× | Travel & Leisure |
| MK | 3.73× | Music & Radio |
| Minnesota | 1.55× | Travel & Leisure |
| Wikia | 2.77× | Internet & Social Media |
| Keith Stanfield | 5.32× | Movies & TV |
| Hog Hunting | 1.92× | Sports |
| Monogram | 1.94× | Home & Garden |
| Jeep Wagoneer | 2.73× | Cars & Mobility |
| Jeep Grand Cherokee (WJ) | 2.93× | Cars & Mobility |
| Riedel (glass manufacturer) | 11.75× | Home & Garden |
| Keene, New Hampshire | 8.58× | Travel & Leisure |
| Isla Holbox | 10.76× | Travel & Leisure |
| Corona (band) | 2.42× | Music & Radio |
| Acoustic music | 1.92× | Music & Radio |
| Keeper (password manager) | 2.65× | Technology & Electronics |
| Better Off Dead (film) | 4.37× | Movies & TV |
| Google Wallet | 2.78× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.37 |
| Patriotism | CONSERVATISM | 1.49 |
| Luxury Orientation | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.29 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| India | 21.0% |
| United Kingdom | 7.9% |
See Flooding audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Flooding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.