A data profile of the people who buy, follow and care about Fluffy in United States — modelled from more than twelve digital signal sources. Fluffy has an estimated audience of 1,482,521 people in United States.
The average Fluffy fan in United States is 46.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include ExxonMobil, Mission: Impossible, Pinterest, with strongest over-indexing on ExxonMobil (28.18× the country average).
Demographically, the Fluffy audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fluffy fan in United States is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for ExxonMobil.
The key figures that characterise the Fluffy profile in United States.
75.6% are female, 24.4% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 46.7 |
| Estimated audience size | 1,482,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 9% | |
| 30-39 | 10% | |
| 40-49 | 19% | |
| 50+ | 48% |
of the worldwide Fluffy audience comes from United States.
| Country | Share |
|---|---|
| United States | 41.2% |
| Japan | 10.1% |
| United Kingdom | 5.2% |
Where the Fluffy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Jersey | ~200K | 3.95× | |
| 02 | New York | ~200K | 2.17× | |
| 03 | New Mexico | ~10K | 1.53× | |
| 04 | California | ~200K | 1.29× | |
| 05 | Oklahoma | ~20K | 1.22× | |
| 06 | Florida | ~100K | 1.19× | |
| 07 | Arizona | ~40K | 1.18× | |
| 08 | North Dakota | ~4K | 1.18× | |
| 09 | Texas | ~200K | 1.17× | |
| 10 | Alaska | ~4K | 1.15× | |
| 11 | Nevada | ~20K | 1.11× | |
| 12 | Kansas | ~10K | 1.09× | |
| 13 | Hawaii | ~7K | 1.06× | |
| 14 | Indiana | ~30K | 1.01× | |
| 15 | Iowa | ~10K | 1.01× | |
| 16 | Montana | ~4K | 1.00× | |
| 17 | Kentucky | ~20K | 0.99× | |
| 18 | Utah | ~10K | 0.97× | |
| 19 | Illinois | ~50K | 0.96× | |
| 20 | South Dakota | ~3K | 0.95× | |
| 21 | Vermont | ~3K | 0.94× | |
| 22 | Arkansas | ~10K | 0.92× | |
| 23 | Nebraska | ~7K | 0.92× | |
| 24 | Delaware | ~4K | 0.92× | |
| 25 | Idaho | ~7K | 0.91× | |
| 26 | Georgia | ~40K | 0.90× | |
| 27 | Washington | ~30K | 0.86× | |
| 28 | Oregon | ~20K | 0.86× | |
| 29 | Wisconsin | ~20K | 0.85× | |
| 30 | Connecticut | ~10K | 0.85× | |
| 31 | North Carolina | ~40K | 0.83× | |
| 32 | Louisiana | ~20K | 0.82× | |
| 33 | Mississippi | ~10K | 0.82× | |
| 34 | Maine | ~5K | 0.82× | |
| 35 | Alabama | ~20K | 0.81× | |
| 36 | West Virginia | ~6K | 0.81× | |
| 37 | Colorado | ~20K | 0.80× | |
| 38 | Pennsylvania | ~40K | 0.79× | |
| 39 | New Hampshire | ~5K | 0.79× | |
| 40 | Tennessee | ~20K | 0.78× | |
| 41 | Missouri | ~20K | 0.78× | |
| 42 | Minnesota | ~20K | 0.78× | |
| 43 | Rhode Island | ~4K | 0.78× | |
| 44 | Michigan | ~30K | 0.77× | |
| 45 | Massachusetts | ~20K | 0.76× | |
| 46 | South Carolina | ~20K | 0.76× | |
| 47 | Virginia | ~30K | 0.75× | |
| 48 | Ohio | ~40K | 0.73× | |
| 49 | Maryland | ~20K | 0.71× | |
| 50 | Washington, District of Columbia | ~3K | 0.61× |
The strongest cross-interests of the Fluffy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ExxonMobil | Cars & Mobility | 28.18× | ||
| 02 | Elderly care | Health | 16.13× | ||
| 03 | Mission: Impossible | Movies & TV | 14.91× | ||
| 04 | Minions (film) | Movies & TV | 8.95× | ||
| 05 | FedEx | Business & Career | 5.02× | ||
| 06 | Vehicle insurance | Cars & Mobility | 4.38× | ||
| 07 | Internet & Social Media | 3.82× | |||
| 08 | Tradition | Politics & Society | 3.63× | ||
| 09 | Local news | News | 3.58× | ||
| 10 | Internet & Social Media | 3.32× | |||
| 11 | Nonprofit organization | Politics & Society | 3.21× | ||
| 12 | Breaking news | Movies & TV | 3.13× | ||
| 13 | Donald Trump | Politics & Society | 3.01× | ||
| 14 | Religion | Business & Career | 2.88× | ||
| 15 | EBay | Shopping | 2.80× | ||
| 16 | X | Internet & Social Media | 2.79× | ||
| 17 | Recipes | Food & Beverages | 2.77× | ||
| 18 | Walmart | Shopping | 2.53× | ||
| 19 | Home improvement | Home & Garden | 2.41× | ||
| 20 | Cooking | Food & Beverages | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 4.42× | |
| Tradition | CONSERVATISM | 2.48× | |
| Patriotism | CONSERVATISM | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.33× | |
| Luxury Orientation | PREMIUM | 0.37× | |
| Quality Awareness | PREMIUM | 0.73× |
Fluffy has an estimated audience of 1,482,521 people in United States, concentrated in California and New York.
75.6% of Fluffy fans are female, 24.4% are male, with an average age of 46.7 years.
Fluffy fans show strongest brand affinity for ExxonMobil (28.18×), Mission: Impossible (14.91×), and Pinterest (3.82×) over the country average.
Fluffy fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fluffy itself, the audience over-indexes on Mission: Impossible (14.91×), Pinterest (3.82×), Donald Trump (3.01×), and Elderly care (16.13×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fluffy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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