Rascasse Audience Intelligence

Forbes Travel Guide Audience in United States

A data profile of the people who buy, follow and care about Forbes Travel Guide in United States — modelled from more than twelve digital signal sources. Forbes Travel Guide has an estimated audience of 623,994 people in United States.

#10481among Topic in United States#2005in Business & Career

The average Forbes Travel Guide fan in United States is 46.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Pitbull (rapper), Westin Hotels & Resorts, FedEx, with strongest over-indexing on Pitbull (rapper) (202.57× the country average).

Demographically, the Forbes Travel Guide audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forbes Travel Guide fan in United States is balanced, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for Pitbull (rapper).

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forbes Travel Guide profile in United States.

Audience size
624K
in United States
Gender
54.1%♀
45.9% male
Age
46.8
average years
Country rank
#32048
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Forbes Travel Guide fans

54.1% are female, 45.9% are male, average age 46.8.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Forbes Travel Guide audience in United States
MetricValue
Female54.1%
Male45.9%
Average age46.8
Estimated audience size623,994
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Forbes Travel Guide audience in United States
Age bracketShare%
16-195%
20-2913%
30-3920%
40-4924%
50+38%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Forbes Travel Guide audience comes from United States.

Worldwide audience distribution share by country for Forbes Travel Guide
CountryShare
United States33.8%
United Kingdom10.5%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forbes Travel Guide audience in United States is strongest.

Fig. 05

Top regions by affinity

Forbes Travel Guide fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.08×
02Nevada~10K1.91×
03New York~60K1.82×
04Hawaii~4K1.54×
05Florida~60K1.53×
06Georgia~30K1.49×
07Massachusetts~20K1.46×
08California~80K1.23×
09New Jersey~20K1.13×
10Colorado~10K1.13×
11Rhode Island~2K1.12×
12South Carolina~10K1.10×
13Vermont~1K1.10×
14Alaska~1K1.09×
15Montana~2K1.07×
16Maryland~10K1.06×
17South Dakota~1K1.04×
18Illinois~20K1.02×
19North Dakota~1K1.01×
20Virginia~20K1.00×
21Connecticut~6K1.00×
22Delaware~2K0.97×
23Arizona~10K0.95×
24Maine~2K0.95×
25West Virginia~3K0.94×
26New Hampshire~2K0.94×
27North Carolina~20K0.92×
28Tennessee~10K0.92×
29Utah~5K0.92×
30Idaho~3K0.92×
31Nebraska~3K0.91×
32New Mexico~3K0.91×
33Mississippi~5K0.90×
34Louisiana~7K0.89×
35Arkansas~5K0.89×
36Alabama~8K0.88×
37Kansas~4K0.87×
38Kentucky~7K0.86×
39Iowa~4K0.86×
40Texas~50K0.85×
41Oklahoma~6K0.85×
42Washington~10K0.83×
43Oregon~6K0.83×
44Wisconsin~8K0.81×
45Pennsylvania~20K0.80×
46Missouri~8K0.79×
47Minnesota~7K0.79×
48Michigan~10K0.76×
49Indiana~9K0.76×
50Ohio~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Forbes Travel Guide, United States
0.69×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forbes Travel Guide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forbes Travel Guide audience
#·InterestCategoryAffinity×
01Pitbull (rapper)Music & Radio202.57×
02Mike SingerMusic & Radio202.57×
03Westin Hotels & ResortsTravel & Leisure25.66×
04CampariFood & Beverages19.84×
05MomondoTravel & Leisure16.86×
06Fairfield Inn by MarriottTravel & Leisure11.41×
07Flight simulatorGames8.69×
08Charli XCXMusic & Radio6.74×
09All-inclusive resortTravel & Leisure4.80×
10Sustainable energyHome & Garden3.59×
11Twin PeaksMovies & TV3.40×
12FedExBusiness & Career3.33×
13Renewable energyBusiness & Career3.28×
14First class travelTravel & Leisure2.93×
15InnovationBusiness & Career2.56×
16Solar energyHome & Garden2.25×
17Mortgage loansBusiness & Career2.06×
18Discount storesShopping2.02×
19AirbnbTravel & Leisure1.88×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forbes Travel Guide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forbes Travel Guide audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.13×
Quality AwarenessPREMIUM1.79×
IndulgenceJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forbes Travel Guide audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Healthy LifestyleBALANCE0.90×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Forbes Travel Guide have in United States?

Forbes Travel Guide has an estimated audience of 623,994 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Forbes Travel Guide fans?

54.1% of Forbes Travel Guide fans are female, 45.9% are male, with an average age of 46.8 years.

03

Which brands do Forbes Travel Guide fans like most?

Forbes Travel Guide fans show strongest brand affinity for Pitbull (rapper) (202.57×), Westin Hotels & Resorts (25.66×), and FedEx (3.33×) over the country average.

04

Where do Forbes Travel Guide fans live in United States?

Forbes Travel Guide fans in United States are most concentrated in California (reach ~80K), Florida (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Forbes Travel Guide fans also like?

Beyond Forbes Travel Guide itself, the audience over-indexes on Westin Hotels & Resorts (25.66×), FedEx (3.33×), Mike Singer (202.57×), and Campari (19.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Forbes Travel Guide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Forbes Travel Guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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