Forbes Travel Guide Audience in United States

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Forbes Travel Guide has an estimated audience of 623,994 people in United States. 54.1% are female, 45.9% are male, average age 46.8. Top regions: California, New York, Florida. Top brand affinities: Meals on Wheels, Steampunk, Israel, Cadillac CT6, Faenza.

The average Forbes Travel Guide fan in United States is 46.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Meals on Wheels, Steampunk, Israel, with strongest over-indexing on Meals on Wheels (20× the country average). Demographically, the Forbes Travel Guide audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Forbes Travel Guide fans

Demographic split for Forbes Travel Guide audience in United States
MetricValue
Female54.1%
Male45.9%
Average age46.8
Estimated audience size623,994

Audience persona

The typical Forbes Travel Guide fan in United States is balanced, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Forbes Travel Guide in United States
RegionReachAffinity
California91,0731.33×
New York68,9061.98×
Florida64,8471.53×
Texas46,6750.87×
Georgia32,1991.68×
Illinois23,3271.12×
Massachusetts20,2531.65×
New Jersey18,9641.19×
North Carolina18,2200.97×
Virginia16,1931.07×
Pennsylvania15,1650.72×
Nevada13,9802.32×
Colorado12,8531.31×
Maryland11,7071.09×
South Carolina11,4721.22×
Arizona10,9670.86×
Tennessee10,2700.82×
Washington8,8470.71×
Michigan8,7780.54×
Ohio8,6900.45×
Connecticut6,0160.96×
Louisiana5,9520.74×
Alabama5,5400.64×
Hawaii5,5342.06×
Wisconsin5,4410.58×
Washington, District of Columbia5,3022.83×
Missouri5,2120.52×
Kentucky5,1050.65×
Minnesota5,0870.57×
Utah5,0420.9×
Oregon4,4830.63×
Indiana4,2780.38×
Rhode Island3,0901.56×
Arkansas2,7320.53×
Mississippi2,7140.53×
Oklahoma2,5150.36×
Iowa2,0950.41×
Kansas2,0690.42×
Nebraska2,0490.65×
Montana1,9491.13×
West Virginia1,9420.67×
New Mexico1,7980.57×
Idaho1,7930.57×
Alaska1,7891.34×
Maine1,6630.74×
New Hampshire1,6000.65×
South Dakota1,5391.07×
Vermont1,5191.39×
North Dakota1,4981.17×
Wyoming1,4501.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forbes Travel Guide audience
BrandAffinityCategory
Meals on Wheels20×Food & Beverages
Steampunk11.31×Fashion & Accessoires
Israel3.11×Travel & Leisure
Cadillac CT620×Cars & Mobility
Faenza80.31×Travel & Leisure
Stamp collecting5.73×Home & Garden
Natural rubber2.3×Cars & Mobility
Bank account2.17×Business & Career
St. Ives12.06×Travel & Leisure
Jeep Wagoneer4.87×Cars & Mobility
Regional styles of Mexican music2.31×Music & Radio
Nebraska Cornhuskers football2.88×Sports
Elsword12.67×Games
Jesse Plemons2.62×Movies & TV
Public speaking2.73×Politics & Society
Urban horticulture2.41×Home & Garden
Kansas1.73×Travel & Leisure
UK garage3.57×Music & Radio
JDSU1.68×Business & Career
Kendra Scott1.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forbes Travel Guide audience
TraitClusterScore
Community OrientationOPEN2.2
Design AffinityPREMIUM1.83
IndulgenceJOY1.76
SustainabilityBALANCE1.7
Luxury OrientationPREMIUM1.69
TravellingTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Forbes Travel Guide
CountryShare
United States33.8%
United Kingdom10.5%
Japan6.1%

See Forbes Travel Guide audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Forbes Travel Guide have in United States?

Forbes Travel Guide has an estimated audience of 623,994 people in United States, concentrated in California and New York.

What is the gender split and age of Forbes Travel Guide fans?

54.1% of Forbes Travel Guide fans are female, 45.9% are male, with an average age of 46.8 years.

Which brands do Forbes Travel Guide fans like most?

Forbes Travel Guide fans show strongest brand affinity for Meals on Wheels (20×), Steampunk (11.31×), and Israel (3.11×) over the country average.

Where do Forbes Travel Guide fans live in United States?

Forbes Travel Guide fans in United States are most concentrated in California (reach 91,073), New York (reach 68,906), and Florida (reach 64,847). These three regions account for the largest share of the active audience.

What other brands do Forbes Travel Guide fans also like?

Beyond Forbes Travel Guide itself, the audience over-indexes on Steampunk (11.31×), Israel (3.11×), Cadillac CT6 (20×), and Faenza (80.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forbes Travel Guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.