Forbes Travel Guide Audience in United States

Forbes Travel Guide has an estimated audience of 623,994 people in United States. 54.1% are female, 45.9% are male, average age 46.8. Top regions: California, New York, Florida. Top brand affinities: Pitbull (rapper), Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Forbes Travel Guide fan in United States is 46.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Pitbull (rapper), Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Pitbull (rapper) (80.31× the country average). Demographically, the Forbes Travel Guide audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Forbes Travel Guide fans

Demographic split for Forbes Travel Guide audience in United States
MetricValue
Female54.1%
Male45.9%
Average age46.8
Estimated audience size623,994

Audience persona

The typical Forbes Travel Guide fan in United States is balanced, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for Pitbull (rapper).

Top regions in United States

Top regions ranked by reach for Forbes Travel Guide in United States
RegionReachAffinity
California91,0731.33×
New York68,9061.98×
Florida64,8471.53×
Texas46,6750.87×
Georgia32,1991.68×
Illinois23,3271.12×
Massachusetts20,2531.65×
New Jersey18,9641.19×
North Carolina18,2200.97×
Virginia16,1931.07×
Pennsylvania15,1650.72×
Nevada13,9802.32×
Colorado12,8531.31×
Maryland11,7071.09×
South Carolina11,4721.22×
Arizona10,9670.86×
Tennessee10,2700.82×
Washington8,8470.71×
Michigan8,7780.54×
Ohio8,6900.45×
Connecticut6,0160.96×
Louisiana5,9520.74×
Alabama5,5400.64×
Hawaii5,5342.06×
Wisconsin5,4410.58×
Washington, District of Columbia5,3022.83×
Missouri5,2120.52×
Kentucky5,1050.65×
Minnesota5,0870.57×
Utah5,0420.9×
Oregon4,4830.63×
Indiana4,2780.38×
Rhode Island3,0901.56×
Arkansas2,7320.53×
Mississippi2,7140.53×
Oklahoma2,5150.36×
Iowa2,0950.41×
Kansas2,0690.42×
Nebraska2,0490.65×
Montana1,9491.13×
West Virginia1,9420.67×
New Mexico1,7980.57×
Idaho1,7930.57×
Alaska1,7891.34×
Maine1,6630.74×
New Hampshire1,6000.65×
South Dakota1,5391.07×
Vermont1,5191.39×
North Dakota1,4981.17×
Wyoming1,4501.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forbes Travel Guide audience
BrandAffinityCategory
Pitbull (rapper)80.31×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN4.02×News
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.85×Sports
Google Flights3.46×Travel & Leisure
Kia Sportage12.67×Cars & Mobility
Hobby Lobby2.33×Home & Garden
Wall Street9.42×Business & Career
Campari19.54×Food & Beverages
Staples (Canada)2.88×Business & Career
Nature1.65×Home & Garden
Diaper bag3.5×Kids & Family
Momondo20×Travel & Leisure
Livemusic2.76×Music & Radio
Aldi2.03×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forbes Travel Guide audience
TraitClusterScore
Community OrientationOPEN2.2
Design AffinityPREMIUM1.83
IndulgenceJOY1.76
SustainabilityBALANCE1.7
Luxury OrientationPREMIUM1.69
TravellingTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Forbes Travel Guide
CountryShare
United States33.8%
United Kingdom10.5%
Japan6.1%

See Forbes Travel Guide audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Forbes Travel Guide have in United States?

Forbes Travel Guide has an estimated audience of 623,994 people in United States, concentrated in California and New York.

What is the gender split and age of Forbes Travel Guide fans?

54.1% of Forbes Travel Guide fans are female, 45.9% are male, with an average age of 46.8 years.

Which brands do Forbes Travel Guide fans like most?

Forbes Travel Guide fans show strongest brand affinity for Pitbull (rapper) (80.31×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Forbes Travel Guide fans live in United States?

Forbes Travel Guide fans in United States are most concentrated in California (reach 91,073), New York (reach 68,906), and Florida (reach 64,847). These three regions account for the largest share of the active audience.

What other brands do Forbes Travel Guide fans also like?

Beyond Forbes Travel Guide itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forbes Travel Guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.