Ford Mustang Mach 1 Audience in United States

Ford Mustang Mach 1 logo

Ford Mustang Mach 1 has an estimated audience of 772,303 people in United States. 11.0% are female, 89.0% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Hammock camping, Hipster, N1 road (South Africa), Endless Space, Hog Hunting.

The average Ford Mustang Mach 1 fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hammock camping, Hipster, N1 road (South Africa), with strongest over-indexing on Hammock camping (19.23× the country average). Demographically, the Ford Mustang Mach 1 audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Mustang Mach 1 fans

Demographic split for Ford Mustang Mach 1 audience in United States
MetricValue
Female11.0%
Male89.0%
Average age41.3
Estimated audience size772,303

Audience persona

The typical Ford Mustang Mach 1 fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Ford Mustang Mach 1 in United States
RegionReachAffinity
California76,1440.9×
Texas69,8311.05×
Florida54,9481.05×
North Carolina26,8731.16×
Georgia25,8401.09×
Ohio25,8011.08×
Illinois25,7181×
New York25,4490.59×
Michigan24,5821.22×
Pennsylvania23,4900.9×
Arizona19,6461.25×
Tennessee18,9141.22×
Virginia18,3870.98×
Indiana17,5171.24×
Missouri15,7561.27×
Alabama14,8341.37×
Washington13,7420.89×
South Carolina13,5501.17×
New Jersey12,6320.64×
Wisconsin12,5361.08×
Oklahoma11,4271.33×
Kentucky11,0131.14×
Colorado10,9960.9×
Louisiana10,2401.03×
Maryland10,1300.76×
Minnesota10,0930.91×
Massachusetts9,3990.62×
Oregon8,4870.96×
Iowa8,2381.29×
Mississippi8,1781.29×
Nevada7,6071.02×
Arkansas7,5681.19×
Kansas7,2751.2×
Connecticut6,0730.78×
Utah6,0510.87×
New Mexico4,5611.18×
Nebraska4,5391.17×
West Virginia4,4441.24×
Idaho4,1041.06×
New Hampshire2,7810.91×
Maine2,5500.92×
Montana2,4961.16×
South Dakota2,0291.14×
Hawaii1,8860.57×
Rhode Island1,5220.62×
North Dakota1,4580.92×
Delaware1,4430.68×
Wyoming1,4111.23×
Alaska1,2910.78×
Washington, District of Columbia1,0130.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Mustang Mach 1 audience
BrandAffinityCategory
Hammock camping19.23×Travel & Leisure
Hipster11.08×Politics & Society
N1 road (South Africa)4.42×Travel & Leisure
Endless Space22.68×Games
Hog Hunting3.16×Sports
Israel1.85×Travel & Leisure
Isabel Pantoja20×Music & Radio
Notre Dame Fighting Irish football4.27×Sports
Academy Award for Best Production Design13.52×Movies & TV
Acoustic music3.59×Music & Radio
Keith Stanfield4.8×Movies & TV
Unique Gifts1.71×Shopping
Monogram2.75×Home & Garden
Racing1.81×Cars & Mobility
ENA (Emergency Nurses Association)8.3×Health
Goose (band)3.83×Pets & Animals
Better Off Dead (film)6.73×Movies & TV
Eloqua30.4×Business & Career
Eden Lake4.8×Movies & TV
Wikia1.96×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Mustang Mach 1 audience
TraitClusterScore
PatriotismCONSERVATISM2.46
Need for SecurityCONSERVATISM2.39
Family OrientationCONSERVATISM1.56
Luxury OrientationPREMIUM1.36
Risk AppetiteTHRILL1.3
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Ford Mustang Mach 1
CountryShare
United States64.9%
Germany12.3%
Canada9.5%

See Ford Mustang Mach 1 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Mustang Mach 1 have in United States?

Ford Mustang Mach 1 has an estimated audience of 772,303 people in United States, concentrated in California and Texas.

What is the gender split and age of Ford Mustang Mach 1 fans?

11.0% of Ford Mustang Mach 1 fans are female, 89.0% are male, with an average age of 41.3 years.

Which brands do Ford Mustang Mach 1 fans like most?

Ford Mustang Mach 1 fans show strongest brand affinity for Hammock camping (19.23×), Hipster (11.08×), and N1 road (South Africa) (4.42×) over the country average.

Where do Ford Mustang Mach 1 fans live in United States?

Ford Mustang Mach 1 fans in United States are most concentrated in California (reach 76,144), Texas (reach 69,831), and Florida (reach 54,948). These three regions account for the largest share of the active audience.

What other brands do Ford Mustang Mach 1 fans also like?

Beyond Ford Mustang Mach 1 itself, the audience over-indexes on Hipster (11.08×), N1 road (South Africa) (4.42×), Endless Space (22.68×), and Hog Hunting (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Mustang Mach 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.