Rascasse Audience Intelligence

Ford Mustang Mach 1 Audience in United States

A data profile of the people who buy, follow and care about Ford Mustang Mach 1 in United States — modelled from more than twelve digital signal sources. Ford Mustang Mach 1 has an estimated audience of 760,144 people in United States.

#206among Car type in United States#220among Car Model in United States#846in Cars & Mobility

The average Ford Mustang Mach 1 fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Antique car, Auto show, with strongest over-indexing on Discount Tire (7.97× the country average).

Demographically, the Ford Mustang Mach 1 audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Mustang Mach 1 fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Mustang Mach 1 profile in United States.

Audience size
760K
in United States
Gender
11.0%♀
89.0% male
Age
41.3
average years
Country rank
#28391
Car Model in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Mustang Mach 1 fans

11.0% are female, 89.0% are male, average age 41.3.

Fig. 02

Gender split

11.0%
Female
89.0%
Male
Demographic split for Ford Mustang Mach 1 audience in United States
MetricValue
Female11.0%
Male89.0%
Average age41.3
Estimated audience size760,144
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Ford Mustang Mach 1 audience in United States
Age bracketShare%
16-1923%
20-2913%
30-3913%
40-4920%
50+31%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Ford Mustang Mach 1 audience comes from United States.

Worldwide audience distribution share by country for Ford Mustang Mach 1
CountryShare
United States64.6%
Germany12.2%
Canada9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Mustang Mach 1 audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Mustang Mach 1 fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K1.25×
02Oklahoma~10K1.20×
03Kansas~7K1.19×
04New Mexico~5K1.19×
05Missouri~10K1.18×
06Arkansas~8K1.18×
07Tennessee~20K1.16×
08Iowa~7K1.16×
09Indiana~20K1.15×
10Mississippi~7K1.15×
11Wyoming~1K1.13×
12Arizona~20K1.12×
13South Carolina~10K1.12×
14West Virginia~4K1.12×
15North Carolina~30K1.10×
16Wisconsin~10K1.10×
17Michigan~20K1.09×
18Kentucky~10K1.09×
19Nebraska~4K1.09×
20Montana~2K1.08×
21South Dakota~2K1.06×
22Georgia~20K1.05×
23Idaho~4K1.05×
24Texas~70K1.04×
25Florida~50K1.04×
26North Dakota~2K1.03×
27Ohio~20K1.02×
28Louisiana~10K1.02×
29Nevada~8K1.01×
30Illinois~30K0.98×
31Utah~7K0.97×
32New Hampshire~3K0.96×
33Alaska~2K0.96×
34Washington~10K0.95×
35Oregon~8K0.95×
36Maine~3K0.95×
37Virginia~20K0.94×
38Minnesota~10K0.94×
39Colorado~10K0.93×
40Pennsylvania~20K0.91×
41California~80K0.90×
42Delaware~2K0.89×
43Rhode Island~2K0.87×
44Connecticut~7K0.84×
45Hawaii~3K0.83×
46Maryland~10K0.81×
47Washington, District of Columbia~2K0.81×
48New Jersey~10K0.73×
49Massachusetts~10K0.70×
50New York~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Ford Mustang Mach 1, United States
0.62×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Mustang Mach 1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Mustang Mach 1 audience
#·InterestCategoryAffinity×
01Mazda CX-3Cars & Mobility33.85×
02Grand tourerCars & Mobility23.64×
03Mazda6Cars & Mobility20.74×
04There Will Be BloodMovies & TV16.19×
05Car clubCars & Mobility12.33×
06Auto showCars & Mobility10.66×
07Antique carCars & Mobility10.64×
08CarcareCars & Mobility9.34×
09Ford MustangCars & Mobility8.50×
10Discount TireShopping7.97×
11Electric motorcycles and scootersCars & Mobility7.77×
12Honda CivicCars & Mobility7.61×
13O'Reilly Auto PartsCars & Mobility6.21×
14HatchbackCars & Mobility6.18×
15Air pollutionHealth5.88×
16Advance Auto PartsCars & Mobility5.13×
17Solar energyHome & Garden4.98×
18Used carCars & Mobility4.55×
19AutoZoneCars & Mobility4.28×
20SUVsCars & Mobility2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Mustang Mach 1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Mustang Mach 1 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.60×
Need for SecurityCONSERVATISM2.90×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Mustang Mach 1 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
CreativityOPEN0.62×
SustainabilityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Mustang Mach 1 have in United States?

Ford Mustang Mach 1 has an estimated audience of 760,144 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ford Mustang Mach 1 fans?

11.0% of Ford Mustang Mach 1 fans are female, 89.0% are male, with an average age of 41.3 years.

03

Which brands do Ford Mustang Mach 1 fans like most?

Ford Mustang Mach 1 fans show strongest brand affinity for Discount Tire (7.97×), Antique car (10.64×), and Auto show (10.66×) over the country average.

04

Where do Ford Mustang Mach 1 fans live in United States?

Ford Mustang Mach 1 fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Mustang Mach 1 fans also like?

Beyond Ford Mustang Mach 1 itself, the audience over-indexes on Antique car (10.64×), Auto show (10.66×), AutoZone (4.28×), and O'Reilly Auto Parts (6.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Mustang Mach 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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