Rascasse Audience Intelligence

Fort Worth Zoo Audience in United States

A data profile of the people who buy, follow and care about Fort Worth Zoo in United States — modelled from more than twelve digital signal sources. Fort Worth Zoo has an estimated audience of 345,885 people in United States.

#23among Zoo in United States#5135among POI in United States#3706in Travel & Leisure

The average Fort Worth Zoo fan in United States is 42.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Oklahoma, California.

Top brand affinities include Dallas Stars, Neuroscience, Steve Irwin, with strongest over-indexing on Dallas Stars (19.62× the country average).

Demographically, the Fort Worth Zoo audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fort Worth Zoo fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Dallas Stars.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fort Worth Zoo profile in United States.

Audience size
346K
in United States
Gender
66.6%♀
33.4% male
Age
42.3
average years
Country rank
#44911
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fort Worth Zoo fans

66.6% are female, 33.4% are male, average age 42.3.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Fort Worth Zoo audience in United States
MetricValue
Female66.6%
Male33.4%
Average age42.3
Estimated audience size345,885
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Fort Worth Zoo audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

85.0%

of the worldwide Fort Worth Zoo audience comes from United States.

Worldwide audience distribution share by country for Fort Worth Zoo
CountryShare
United States85.0%
United Kingdom3.8%
India1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fort Worth Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Fort Worth Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K31.68×
02Oklahoma~10K3.76×
03Arkansas~5K1.82×
04Louisiana~6K1.44×
05New Mexico~2K0.95×
06Kansas~2K0.85×
07Vermont<1K0.82×
08Delaware<1K0.79×
09Alaska<1K0.76×
10Rhode Island<1K0.75×
11North Dakota<1K0.74×
12West Virginia~1K0.72×
13South Dakota<1K0.72×
14Mississippi~2K0.70×
15Montana<1K0.70×
16Hawaii~1K0.68×
17New Hampshire<1K0.68×
18Maine<1K0.67×
19Idaho~1K0.61×
20Washington, District of Columbia<1K0.61×
21Nebraska~1K0.59×
22Iowa~2K0.57×
23Missouri~3K0.52×
24Connecticut~2K0.50×
25Alabama~2K0.49×
26Nevada~2K0.47×
27Utah~1K0.47×
28Kentucky~2K0.46×
29Tennessee~3K0.44×
30South Carolina~2K0.44×
31Colorado~2K0.43×
32Oregon~2K0.43×
33Arizona~3K0.40×
34Wisconsin~2K0.40×
35Minnesota~2K0.40×
36Indiana~2K0.39×
37Maryland~2K0.39×
38Massachusetts~2K0.35×
39Washington~2K0.34×
40New Jersey~3K0.33×
41Illinois~4K0.32×
42Michigan~3K0.32×
43Virginia~3K0.32×
44North Carolina~3K0.31×
45Ohio~3K0.30×
46Georgia~3K0.30×
47Pennsylvania~3K0.29×
48Florida~6K0.26×
49New York~5K0.24×
50California~8K0.21×
Fig. 06

Affinity by region

Affinity by region — Fort Worth Zoo, United States
0.21×1.00×31.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fort Worth Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fort Worth Zoo audience
#·InterestCategoryAffinity×
01Hart of DixieMovies & TV25.39×
02Steve IrwinMovies & TV19.83×
03Dallas StarsSports19.62×
04Ottawa SenatorsSports15.39×
05Larry PagePolitics & Society15.07×
06Florida PanthersSports9.77×
07NeuroscienceBusiness & Career8.67×
08James CaanMovies & TV8.22×
09Dallas MavericksSports5.36×
10Portland Trail BlazersSports5.36×
11WhataburgerFood & Beverages5.09×
12United AirlinesTravel & Leisure4.69×
13ZooKids & Family3.79×
14Sustainable energyHome & Garden3.74×
15Weather forecastingHome & Garden3.38×
16Miami HeatSports3.13×
17Renewable energyBusiness & Career3.01×
18FedExBusiness & Career2.63×
19American AirlinesTravel & Leisure2.00×
20PinterestInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fort Worth Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fort Worth Zoo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Family OrientationCONSERVATISM1.84×
SustainabilityBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fort Worth Zoo audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Design AffinityPREMIUM0.83×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fort Worth Zoo have in United States?

Fort Worth Zoo has an estimated audience of 345,885 people in United States, concentrated in Texas and Oklahoma.

02

What is the gender split and age of Fort Worth Zoo fans?

66.6% of Fort Worth Zoo fans are female, 33.4% are male, with an average age of 42.3 years.

03

Which brands do Fort Worth Zoo fans like most?

Fort Worth Zoo fans show strongest brand affinity for Dallas Stars (19.62×), Neuroscience (8.67×), and Steve Irwin (19.83×) over the country average.

04

Where do Fort Worth Zoo fans live in United States?

Fort Worth Zoo fans in United States are most concentrated in Texas (reach ~300K), Oklahoma (reach ~10K), and California (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Fort Worth Zoo fans also like?

Beyond Fort Worth Zoo itself, the audience over-indexes on Neuroscience (8.67×), Steve Irwin (19.83×), United Airlines (4.69×), and Whataburger (5.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fort Worth Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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