Fort Worth Zoo Audience in United States

Fort Worth Zoo has an estimated audience of 345,885 people in United States. 66.6% are female, 33.4% are male, average age 42.3. Top regions: Texas, Oklahoma, California. Top brand affinities: Dallas Stars, Neuroscience, Kia Sportage, United Airlines, Whataburger.

The average Fort Worth Zoo fan in United States is 42.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, California. Top brand affinities include Dallas Stars, Neuroscience, Kia Sportage, with strongest over-indexing on Dallas Stars (18.59× the country average). Demographically, the Fort Worth Zoo audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Fort Worth Zoo fans

Demographic split for Fort Worth Zoo audience in United States
MetricValue
Female66.6%
Male33.4%
Average age42.3
Estimated audience size345,885

Audience persona

The typical Fort Worth Zoo fan in United States is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Dallas Stars.

Top regions in United States

Top regions ranked by reach for Fort Worth Zoo in United States
RegionReachAffinity
Texas259,41430.32×
Oklahoma15,9184.14×
California7,1070.19×
Louisiana6,9991.57×
Arkansas5,7302.01×
Florida5,2100.22×
New York3,1720.16×
Illinois3,1030.27×
Missouri2,6100.47×
Tennessee2,5430.37×
Arizona2,4650.35×
Kansas2,3700.87×
Colorado1,9990.37×
Alabama1,9050.39×
Georgia1,8960.18×
North Carolina1,8580.18×
Mississippi1,8460.65×
Ohio1,8360.17×
Pennsylvania1,8210.16×
Michigan1,7160.19×
New Mexico1,7010.98×
Virginia1,6940.2×
Indiana1,5210.24×
Washington1,4540.21×
Iowa1,3440.47×
Minnesota1,2930.26×
Wisconsin1,2910.25×
Kentucky1,1700.27×
New Jersey1,0650.12×
Massachusetts1,0170.15×
Oregon8920.23×
Utah8250.27×
Nevada8130.24×
South Carolina7810.15×
Maryland7480.13×
Nebraska6640.38×
Connecticut4020.12×
Idaho3800.22×
South Dakota3010.38×
Maine2650.21×
Alaska2620.35×
North Dakota2420.34×
Washington, District of Columbia2390.23×
Montana2360.25×
Hawaii2160.15×
New Hampshire2090.15×
West Virginia2010.13×
Wyoming1630.32×
Rhode Island1530.14×
Vermont960.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fort Worth Zoo audience
BrandAffinityCategory
Dallas Stars18.59×Sports
Neuroscience7×Business & Career
Kia Sportage19.62×Cars & Mobility
United Airlines4.51×Travel & Leisure
Whataburger5.09×Food & Beverages
Steve Irwin12.4×Movies & TV
Dallas Mavericks5.57×Sports
Portland Trail Blazers5.53×Sports
MSN2.52×News
Miami Heat3.99×Sports
Honda HR-V15.05×Cars & Mobility
Hart of Dixie19.48×Movies & TV
Florida Panthers7.59×Sports
Firestone Complete Auto Care6.65×Cars & Mobility
American Airlines2.19×Travel & Leisure
Great Clips3.32×Beauty & Wellness
Planet Fitness2.14×Sports
James Caan9.46×Movies & TV
FC Bayern Munich3.61×Sports
Diaper bag3.46×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fort Worth Zoo audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
PatriotismCONSERVATISM1.27
SustainabilityBALANCE1.26
SpiritualityBALANCE1.19
Urban LifestyleOPEN1.19
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Fort Worth Zoo
CountryShare
United States85.1%
United Kingdom3.8%
India1.7%

See Fort Worth Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Fort Worth Zoo have in United States?

Fort Worth Zoo has an estimated audience of 345,885 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Fort Worth Zoo fans?

66.6% of Fort Worth Zoo fans are female, 33.4% are male, with an average age of 42.3 years.

Which brands do Fort Worth Zoo fans like most?

Fort Worth Zoo fans show strongest brand affinity for Dallas Stars (18.59×), Neuroscience (7×), and Kia Sportage (19.62×) over the country average.

Where do Fort Worth Zoo fans live in United States?

Fort Worth Zoo fans in United States are most concentrated in Texas (reach 259,414), Oklahoma (reach 15,918), and California (reach 7,107). These three regions account for the largest share of the active audience.

What other brands do Fort Worth Zoo fans also like?

Beyond Fort Worth Zoo itself, the audience over-indexes on Neuroscience (7×), Kia Sportage (19.62×), United Airlines (4.51×), and Whataburger (5.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fort Worth Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.