Fox Sports 2 Audience in United States

Fox Sports 2 logo

Fox Sports 2 has an estimated audience of 2,043,183 people in United States. 26.2% are female, 73.8% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Alaska, Sinaloa, Minnesota, Nebraska.

The average Fox Sports 2 fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Alaska, Sinaloa, with strongest over-indexing on Home construction (2.55× the country average). Demographically, the Fox Sports 2 audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of Fox Sports 2 fans

Demographic split for Fox Sports 2 audience in United States
MetricValue
Female26.2%
Male73.8%
Average age36.5
Estimated audience size2,043,183

Audience persona

The typical Fox Sports 2 fan in United States is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Fox Sports 2 in United States
RegionReachAffinity
California262,3281.17×
Texas156,2990.89×
Florida151,0811.09×
New York124,2961.09×
Ohio80,7171.28×
North Carolina58,8420.96×
Michigan52,8350.99×
Illinois51,5280.76×
Georgia50,2890.8×
New Jersey48,6930.94×
Washington46,9411.15×
Pennsylvania46,8890.68×
Virginia38,6410.78×
Missouri36,6171.11×
Arizona36,5520.88×
Kentucky35,2471.38×
Indiana34,2280.92×
Massachusetts33,8860.84×
Tennessee31,2680.76×
Colorado29,2170.91×
Idaho29,0392.83×
South Carolina27,3680.89×
Nebraska25,0252.44×
Maryland24,7400.7×
Wisconsin24,0870.78×
Connecticut23,9451.17×
Oregon22,4550.96×
Oklahoma22,2140.98×
Kansas19,8941.24×
Minnesota18,9120.65×
Iowa18,1311.08×
Nevada17,9210.91×
Utah17,2480.94×
Louisiana16,2380.62×
Alabama13,8200.48×
West Virginia9,4771×
Arkansas8,8080.52×
New Mexico8,6440.84×
Hawaii7,2200.82×
Mississippi6,7830.4×
Rhode Island6,5121×
New Hampshire6,0340.75×
Washington, District of Columbia5,9840.97×
South Dakota5,9181.25×
Montana5,6210.99×
Alaska5,1591.18×
Maine5,1380.7×
North Dakota4,6821.12×
Delaware4,6040.82×
Vermont4,3821.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fox Sports 2 audience
BrandAffinityCategory
Home construction2.55×Home & Garden
Alaska2.89×Travel & Leisure
Sinaloa5.82×Travel & Leisure
Minnesota2.58×Travel & Leisure
Nebraska3.89×Travel & Leisure
Litter box2.96×Pets & Animals
Nationality2.82×Politics & Society
Justice3.67×Politics & Society
Graham Greene7.7×Literature
Dental hygienist6.46×Health
Monogram3.42×Home & Garden
Mackenzie Foy6.3×Fashion & Accessoires
Penn & Teller6.4×Movies & TV
Graham Greene (actor)4.35×
Nick Jr. (Australia)6.22×Kids & Family
The Diving Bell and the Butterfly17×Movies & TV
Sailor3.21×Travel & Leisure
3D printing1.66×Technology & Electronics
Yoga Journal11.7×Sports
edureka23.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fox Sports 2 audience
TraitClusterScore
Risk AppetiteTHRILL2.26
PatriotismCONSERVATISM1.94
Luxury OrientationPREMIUM1.46
Need for SecurityCONSERVATISM1.38
Convenience OrientationPREMIUM1.36
ExtroversionTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Fox Sports 2
CountryShare
United States91.2%
Mexico4.8%
Argentina0.9%

See Fox Sports 2 audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Fox Sports 2 have in United States?

Fox Sports 2 has an estimated audience of 2,043,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Fox Sports 2 fans?

26.2% of Fox Sports 2 fans are female, 73.8% are male, with an average age of 36.5 years.

Which brands do Fox Sports 2 fans like most?

Fox Sports 2 fans show strongest brand affinity for Home construction (2.55×), Alaska (2.89×), and Sinaloa (5.82×) over the country average.

Where do Fox Sports 2 fans live in United States?

Fox Sports 2 fans in United States are most concentrated in California (reach 262,328), Texas (reach 156,299), and Florida (reach 151,081). These three regions account for the largest share of the active audience.

What other brands do Fox Sports 2 fans also like?

Beyond Fox Sports 2 itself, the audience over-indexes on Alaska (2.89×), Sinaloa (5.82×), Minnesota (2.58×), and Nebraska (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Sports 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.