Rascasse Audience Intelligence

Free will Audience in United States

A data profile of the people who buy, follow and care about Free will in United States — modelled from more than twelve digital signal sources. Free will has an estimated audience of 8,674,144 people in United States.

#2570among Topic in United States#251in Politics & Society

The average Free will fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, New York Post, Politico, with strongest over-indexing on Drudge Report (11.04× the country average).

Demographically, the Free will audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Free will fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Free will profile in United States.

Audience size
8.7M
in United States
Gender
67.2%♀
32.8% male
Age
41.0
average years
Country rank
#4100
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Free will fans

67.2% are female, 32.8% are male, average age 41.0.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Free will audience in United States
MetricValue
Female67.2%
Male32.8%
Average age41.0
Estimated audience size8,674,144
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Free will audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3916%
40-4922%
50+26%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Free will audience comes from United States.

Worldwide audience distribution share by country for Free will
CountryShare
United States31.1%
Italy12.2%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Free will audience in United States is strongest.

Fig. 05

Top regions by affinity

Free will fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~400K1.21×
02Maryland~200K1.20×
03Maine~40K1.16×
04Oregon~100K1.15×
05Washington~200K1.13×
06South Carolina~100K1.12×
07Washington, District of Columbia~30K1.12×
08Georgia~300K1.10×
09Connecticut~100K1.10×
10Vermont~20K1.10×
11North Carolina~300K1.09×
12New Mexico~50K1.07×
13Tennessee~200K1.06×
14New Hampshire~40K1.05×
15Colorado~100K1.04×
16Delaware~20K1.03×
17Virginia~200K1.02×
18Indiana~200K1.02×
19Wisconsin~100K1.02×
20Montana~20K1.02×
21Alaska~20K1.02×
22California~1M1.01×
23Minnesota~100K1.01×
24West Virginia~40K1.01×
25Idaho~40K1.00×
26Nebraska~40K1.00×
27New York~500K0.99×
28Kentucky~100K0.97×
29Texas~700K0.96×
30Florida~600K0.96×
31Massachusetts~200K0.96×
32Alabama~100K0.96×
33Mississippi~70K0.96×
34Illinois~300K0.95×
35Arkansas~70K0.95×
36Missouri~100K0.94×
37Iowa~70K0.94×
38Kansas~60K0.94×
39Ohio~200K0.93×
40Arizona~200K0.93×
41Rhode Island~30K0.93×
42South Dakota~20K0.93×
43New Jersey~200K0.92×
44Hawaii~30K0.92×
45North Dakota~20K0.92×
46Michigan~200K0.91×
47Oklahoma~90K0.91×
48Louisiana~100K0.90×
49Nevada~70K0.88×
50Utah~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Free will, United States
0.81×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Free will audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Free will audience
#·InterestCategoryAffinity×
01Drudge ReportSports11.04×
02New York PostNews6.68×
03PoliticoPolitics & Society6.05×
04Berlin WallTravel & Leisure5.08×
05Non-alcoholic beverageFood & Beverages3.04×
06Web serverTechnology & Electronics3.03×
07Britney SpearsMusic & Radio2.96×
08GeneticsKids & Family2.43×
09SarcasmPolitics & Society2.22×
10Detroit TigersSports2.06×
11NostalgiaHome & Garden2.05×
12TraditionPolitics & Society1.97×
13Subscription business modelShopping1.88×
14MenardsHome & Garden1.83×
15PharmacyBusiness & Career1.80×
16Real propertyHome & Garden1.73×
17Pizza HutFood & Beverages1.70×
18RadioTechnology & Electronics1.70×
19SubwayFood & Beverages1.56×
20Nonprofit organizationPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Free will audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Free will audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
SpiritualityBALANCE1.74×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Free will audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Luxury OrientationPREMIUM0.63×
Pet OwnershipJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Free will have in United States?

Free will has an estimated audience of 8,674,144 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Free will fans?

67.2% of Free will fans are female, 32.8% are male, with an average age of 41.0 years.

03

Which brands do Free will fans like most?

Free will fans show strongest brand affinity for Drudge Report (11.04×), New York Post (6.68×), and Politico (6.05×) over the country average.

04

Where do Free will fans live in United States?

Free will fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Free will fans also like?

Beyond Free will itself, the audience over-indexes on New York Post (6.68×), Politico (6.05×), Britney Spears (2.96×), and Genetics (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Free will audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Free will. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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