Free will Audience in United States

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Free will has an estimated audience of 8,674,144 people in United States. 67.2% are female, 32.8% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Nationality.

The average Free will fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Free will audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Free will fans

Demographic split for Free will audience in United States
MetricValue
Female67.2%
Male32.8%
Average age41.0
Estimated audience size8,674,144

Audience persona

The typical Free will fan in United States is more female, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Free will in United States
RegionReachAffinity
California1,033,7101.08×
Texas743,8721×
Florida587,5421×
New York506,1641.04×
Pennsylvania365,4371.25×
North Carolina288,3291.1×
Georgia285,9911.07×
Illinois282,9110.98×
Ohio249,2780.93×
Virginia224,2861.06×
New Jersey213,4060.97×
Michigan212,4720.94×
Washington203,6711.17×
Tennessee186,4171.07×
Maryland182,3331.22×
Massachusetts174,5821.02×
Indiana165,1571.04×
Arizona162,7440.92×
Colorado145,9911.07×
South Carolina142,8751.09×
Missouri132,9010.95×
Wisconsin130,6761×
Minnesota128,6461.04×
Oregon112,7991.13×
Alabama110,4860.91×
Kentucky100,8310.93×
Connecticut95,6871.1×
Louisiana94,0840.84×
Oklahoma81,4120.85×
Nevada74,8390.89×
Iowa67,4170.94×
Utah65,4060.84×
Arkansas65,0610.91×
Mississippi64,5850.9×
Kansas60,9000.89×
New Mexico43,7501.01×
Idaho42,6420.98×
Nebraska42,6350.98×
West Virginia38,5600.95×
New Hampshire37,0681.08×
Maine35,7721.15×
Hawaii33,8060.91×
Washington, District of Columbia32,9411.26×
Delaware23,9131×
Rhode Island23,8620.86×
Montana23,1910.96×
Alaska18,2900.99×
South Dakota16,9640.85×
Vermont16,3921.08×
North Dakota15,5220.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Free will audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Nationality2×Politics & Society
Whataburger1.61×Food & Beverages
Eurail16.57×Cars & Mobility
Progressive rock1.58×Music & Radio
Parral, Chihuahua9.05×Travel & Leisure
3D printing1.52×Technology & Electronics
Racing1.56×Cars & Mobility
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.23×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Free will audience
TraitClusterScore
SpiritualityBALANCE1.44
IndividualismJOY1.34
PatriotismCONSERVATISM1.32
ExtroversionTHRILL1.29
MindfulnessBALANCE1.15
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Free will
CountryShare
United States31.1%
Italy12.2%
Brazil5.6%

See Free will audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Free will have in United States?

Free will has an estimated audience of 8,674,144 people in United States, concentrated in California and Texas.

What is the gender split and age of Free will fans?

67.2% of Free will fans are female, 32.8% are male, with an average age of 41.0 years.

Which brands do Free will fans like most?

Free will fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Free will fans live in United States?

Free will fans in United States are most concentrated in California (reach 1,033,710), Texas (reach 743,872), and Florida (reach 587,542). These three regions account for the largest share of the active audience.

What other brands do Free will fans also like?

Beyond Free will itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Nationality (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Free will. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.