Rascasse Audience Intelligence

Fresno Audience in United States

A data profile of the people who buy, follow and care about Fresno in United States — modelled from more than twelve digital signal sources. Fresno has an estimated audience of 2,041,162 people in United States.

#24among Punk in United States#2538among Person in United States#1562in Music & Radio

The average Fresno fan in United States is 26.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Graphic novel, Judo, Superhero fiction, with strongest over-indexing on Graphic novel (5.9× the country average).

Demographically, the Fresno audience skews balanced with an average age of 26.9, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fresno fan in United States is balanced, around 26.9 years old, with strong Tradition tendencies and a notable affinity for Graphic novel.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fresno profile in United States.

Audience size
2M
in United States
Gender
47.1%♀
52.9% male
Age
26.9
average years
Country rank
#14002
Person in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fresno fans

47.1% are female, 52.9% are male, average age 26.9.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Fresno audience in United States
MetricValue
Female47.1%
Male52.9%
Average age26.9
Estimated audience size2,041,162
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Fresno audience in United States
Age bracketShare%
16-1954%
20-2923%
30-3914%
40-498%
50+1%
Fig. 04

Worldwide distribution

53.1%

of the worldwide Fresno audience comes from United States.

Worldwide audience distribution share by country for Fresno
CountryShare
United States53.1%
Mexico16.7%
Argentina5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fresno audience in United States is strongest.

Fig. 05

Top regions by affinity

Fresno fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M10.94×
02Nevada~50K2.45×
03Texas~300K1.88×
04Arizona~60K1.46×
05Oregon~30K1.45×
06Washington~50K1.35×
07New Mexico~10K1.27×
08Washington, District of Columbia~6K1.12×
09Idaho~10K1.11×
10Utah~20K1.10×
11Hawaii~8K1.03×
12Alaska~4K0.97×
13Colorado~30K0.93×
14Wyoming~3K0.91×
15Montana~5K0.90×
16New York~90K0.89×
17Minnesota~20K0.88×
18Oklahoma~20K0.85×
19Illinois~50K0.78×
20Kansas~10K0.78×
21South Dakota~3K0.77×
22North Dakota~3K0.76×
23Virginia~30K0.73×
24Iowa~10K0.72×
25Arkansas~10K0.72×
26Nebraska~7K0.70×
27Missouri~20K0.69×
28Ohio~40K0.68×
29Massachusetts~30K0.68×
30Rhode Island~4K0.68×
31Florida~80K0.66×
32Wisconsin~20K0.66×
33Louisiana~20K0.66×
34Maine~4K0.65×
35Georgia~40K0.64×
36Tennessee~20K0.62×
37Indiana~20K0.62×
38Delaware~3K0.61×
39Michigan~30K0.60×
40Maryland~20K0.60×
41New Hampshire~4K0.60×
42North Carolina~30K0.58×
43Mississippi~9K0.58×
44New Jersey~30K0.57×
45Kentucky~10K0.57×
46Connecticut~10K0.57×
47Pennsylvania~40K0.56×
48West Virginia~5K0.56×
49Alabama~10K0.54×
50South Carolina~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Fresno, United States
0.53×1.00×10.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fresno audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fresno audience
#·InterestCategoryAffinity×
01Geek girlInternet & Social Media12.94×
02Political thrillerMovies & TV7.84×
03Concept artArts & Culture6.72×
04Graphic novelLiterature5.90×
05Art dealerArts & Culture5.22×
06Superhero fictionLiterature4.60×
07JudoSports3.75×
08TaekwondoSports3.26×
09Collectible card gameGames3.16×
10GrapplingSports2.93×
11Folk musicMusic & Radio2.89×
12RetrogamingGames2.86×
13Street artArts & Culture2.64×
14Psychological thrillerLiterature2.55×
15BirdwatchingPets & Animals2.53×
16Anime and manga fandomLiterature1.99×
17Action-adventure gameGames1.95×
18Massively multiplayer online gamesGames1.84×
19Digital artArts & Culture1.83×
20Electronic dance musicMusic & Radio1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fresno audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fresno audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.89×
Urban LifestyleOPEN2.64×
Risk AppetiteTHRILL2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fresno audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.48×
Sports ActivityPOWER0.50×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fresno have in United States?

Fresno has an estimated audience of 2,041,162 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fresno fans?

47.1% of Fresno fans are female, 52.9% are male, with an average age of 26.9 years.

03

Which brands do Fresno fans like most?

Fresno fans show strongest brand affinity for Graphic novel (5.9×), Judo (3.75×), and Superhero fiction (4.6×) over the country average.

04

Where do Fresno fans live in United States?

Fresno fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~300K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Fresno fans also like?

Beyond Fresno itself, the audience over-indexes on Judo (3.75×), Superhero fiction (4.6×), Folk music (2.89×), and Grappling (2.93×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Fresno audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fresno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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