Fresno Audience in United States

Fresno logo

Fresno has an estimated audience of 2,101,690 people in United States. 56.6% are female, 43.4% are male, average age 31.6. Top regions: California, Texas, New York. Top brand affinities: Zach Ertz, Enrique Hernández (baseball), Chanticleer (ensemble), Environmental consulting, Complexo de Ensino Renato Saraiva.

The average Fresno fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zach Ertz, Enrique Hernández (baseball), Chanticleer (ensemble), with strongest over-indexing on Zach Ertz (2.68× the country average). Demographically, the Fresno audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Fresno fans

Demographic split for Fresno audience in United States
MetricValue
Female56.6%
Male43.4%
Average age31.6
Estimated audience size2,101,690

Audience persona

The typical Fresno fan in United States is more female, around 31.6 years old, with strong Tradition tendencies and a notable affinity for Zach Ertz.

Top regions in United States

Top regions ranked by reach for Fresno in United States
RegionReachAffinity
California1,576,2689.5×
Texas257,4281.42×
New York102,3300.87×
Florida100,1500.7×
Arizona61,0691.42×
Illinois59,9980.86×
Washington59,4921.41×
Nevada52,3962.58×
Georgia45,8430.71×
Ohio44,0290.68×
Pennsylvania42,4340.6×
Virginia41,3560.81×
North Carolina39,5190.62×
Michigan37,6320.68×
Oregon35,1011.46×
Colorado32,9801×
New Jersey31,9940.6×
Massachusetts30,3750.73×
Tennessee28,4460.67×
Minnesota28,3290.94×
Indiana25,5490.67×
Missouri25,0220.74×
Maryland22,9940.64×
Wisconsin22,0190.7×
Oklahoma21,4980.92×
Utah21,4651.14×
Louisiana18,7820.69×
South Carolina17,0540.54×
Alabama15,9200.54×
Kentucky14,8320.56×
Iowa12,5570.73×
New Mexico12,5161.19×
Connecticut12,1860.58×
Kansas12,0990.73×
Arkansas11,9420.69×
Idaho11,6641.11×
Hawaii9,3311.03×
Mississippi8,5940.5×
Washington, District of Columbia7,4611.18×
Nebraska7,0460.67×
Montana5,0870.87×
Maine4,4840.6×
Rhode Island4,3010.64×
Alaska4,2790.95×
New Hampshire4,2400.51×
West Virginia4,2100.43×
South Dakota3,4370.71×
North Dakota2,9120.67×
Delaware2,7410.47×
Wyoming2,4180.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fresno audience
BrandAffinityCategory
Zach Ertz2.68×Sports
Enrique Hernández (baseball)4.26×Sports
Chanticleer (ensemble)3.93×Music & Radio
Environmental consulting1.51×Business & Career
Complexo de Ensino Renato Saraiva3.75×Business & Career
Point Éphémère3.48×Music & Radio
Erasmus University Rotterdam1.55×Business & Career
Enrique Pérez5.82×Sports
Cleavage enhancement2.66×Fashion & Accessoires
GE Wind Energy1.82×Home & Garden
Home School Enrichment Magazine5.62×Home & Garden
Enrique Díaz2.64×Movies & TV
Woman's Era1.58×News
Guardian Environment2.71×Politics & Society
Enver Hoxhaj3.42×Politics & Society
Eneco Energie4.65×Home & Garden
Les films du losange1.53×Movies & TV
Province of Oristano1.9×Travel & Leisure
Enfagrow A+ Malaysia1.77×Kids & Family
Escuela Nacional Preparatoria 6 "Antonio Caso"4.8×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fresno audience
TraitClusterScore
TraditionCONSERVATISM3.48
Urban LifestyleOPEN2.71
Risk AppetiteTHRILL2.2
Need for SecurityCONSERVATISM1.25
Career OrientationPOWER1.07
MindfulnessBALANCE0.97

Worldwide distribution

Worldwide audience distribution share by country for Fresno
CountryShare
United States54.2%
Mexico15.4%
Spain5.8%

See Fresno audiences in other countries

More Punk audiences in United States

Frequently asked questions

How many fans does Fresno have in United States?

Fresno has an estimated audience of 2,101,690 people in United States, concentrated in California and Texas.

What is the gender split and age of Fresno fans?

56.6% of Fresno fans are female, 43.4% are male, with an average age of 31.6 years.

Which brands do Fresno fans like most?

Fresno fans show strongest brand affinity for Zach Ertz (2.68×), Enrique Hernández (baseball) (4.26×), and Chanticleer (ensemble) (3.93×) over the country average.

Where do Fresno fans live in United States?

Fresno fans in United States are most concentrated in California (reach 1,576,268), Texas (reach 257,428), and New York (reach 102,330). These three regions account for the largest share of the active audience.

What other brands do Fresno fans also like?

Beyond Fresno itself, the audience over-indexes on Enrique Hernández (baseball) (4.26×), Chanticleer (ensemble) (3.93×), Environmental consulting (1.51×), and Complexo de Ensino Renato Saraiva (3.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fresno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.