Rascasse Audience Intelligence

Gaylord Hotels Target Market in United States

A data profile of the people who buy, follow and care about Gaylord Hotels in United States — modelled from more than twelve digital signal sources. Gaylord Hotels has an estimated audience of 695,456 people in United States.

#3099among Brand in United States#2322in Travel & Leisure

The average Gaylord Hotels fan in United States is 46.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Horton Hears a Who! (film), 47 Ronin (2013 film), Hostelling International, with strongest over-indexing on Horton Hears a Who! (film) (63.22× the country average).

Demographically, the Gaylord Hotels audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gaylord Hotels fan in United States is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for Horton Hears a Who! (film).

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gaylord Hotels profile in United States.

Audience size
695K
in United States
Gender
73.2%♀
26.8% male
Age
46.5
average years
Country rank
#30048
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gaylord Hotels

73.2% are female, 26.8% are male, average age 46.5.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Gaylord Hotels audience in United States
MetricValue
Female73.2%
Male26.8%
Average age46.5
Estimated audience size695,456
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Gaylord Hotels audience in United States
Age bracketShare%
16-194%
20-2912%
30-3922%
40-4927%
50+34%
Fig. 04

Worldwide distribution

85.4%

of the worldwide Gaylord Hotels audience comes from United States.

Worldwide audience distribution share by country for Gaylord Hotels
CountryShare
United States85.4%
India2.4%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gaylord Hotels audience in United States is strongest.

Fig. 05

Top regions by affinity

Gaylord Hotels customers by region in United States
#RegionReachAffinity×
01Colorado~70K6.10×
02Tennessee~50K3.87×
03Washington, District of Columbia~7K3.28×
04Maryland~40K3.19×
05Texas~100K2.41×
06Virginia~40K2.14×
07Florida~70K1.53×
08Michigan~30K1.50×
09California~100K1.38×
10Wyoming~1K1.17×
11Oklahoma~9K1.14×
12Kentucky~9K1.03×
13Delaware~2K0.97×
14Alabama~9K0.91×
15Mississippi~5K0.90×
16Arkansas~5K0.90×
17West Virginia~3K0.90×
18Nebraska~3K0.88×
19Indiana~10K0.82×
20Louisiana~7K0.82×
21Kansas~4K0.80×
22Georgia~20K0.79×
23Alaska~1K0.79×
24South Dakota~1K0.77×
25North Dakota~1K0.75×
26Montana~1K0.72×
27New Mexico~3K0.71×
28South Carolina~7K0.70×
29Iowa~4K0.69×
30Missouri~8K0.68×
31Rhode Island~2K0.68×
32Ohio~10K0.67×
33North Carolina~10K0.66×
34New Hampshire~2K0.66×
35New Jersey~10K0.65×
36Idaho~2K0.64×
37Hawaii~2K0.64×
38Maine~2K0.64×
39Pennsylvania~10K0.61×
40Illinois~10K0.61×
41Utah~4K0.59×
42Minnesota~6K0.56×
43Nevada~4K0.55×
44Connecticut~4K0.53×
45Arizona~7K0.52×
46Wisconsin~6K0.52×
47Massachusetts~7K0.50×
48New York~20K0.48×
49Oregon~4K0.46×
50Washington~6K0.44×
Fig. 06

Affinity by region

Affinity by region — Gaylord Hotels, United States
0.44×1.00×6.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gaylord Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gaylord Hotels audience
#·InterestCategoryAffinity×
0147 Ronin (2013 film)Movies & TV105.38×
02Horton Hears a Who! (film)Movies & TV63.22×
03The Lorax (film)Movies & TV61.23×
04LibreOfficeTechnology & Electronics58.48×
05RuskFood & Beverages46.90×
06Pocket GamerGames41.43×
07Iceberg (fashion house)Fashion & Accessoires39.64×
08CitizenMTravel & Leisure39.39×
09Key FoodShopping38.92×
10Candlewood SuitesTravel & Leisure38.79×
11Staybridge SuitesTravel & Leisure31.83×
12Home2 Suites by HiltonTravel & Leisure21.88×
13Red Roof InnTravel & Leisure20.73×
14Eric BanaMovies & TV19.25×
15Fazoli'sFood & Beverages19.25×
16Hostelling InternationalTravel & Leisure18.83×
17Paperless PostShopping18.22×
18Citi TrendsShopping17.91×
19FlippShopping17.55×
20Oscar IsaacMovies & TV13.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gaylord Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gaylord Hotels audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.63×
Quality AwarenessPREMIUM1.63×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gaylord Hotels audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Social Media UsageJOY0.94×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gaylord Hotels's target market in United States?

Gaylord Hotels's target market in United States covers an estimated 695,456 people, concentrated in Texas and California.

02

What is the gender split and age of Gaylord Hotels customers?

73.2% of the Gaylord Hotels audience are female, 26.8% are male, with an average age of 46.5 years.

03

Which brands do Gaylord Hotels fans like most?

Gaylord Hotels fans show strongest brand affinity for Horton Hears a Who! (film) (63.22×), 47 Ronin (2013 film) (105.38×), and Hostelling International (18.83×) over the country average.

04

Where do Gaylord Hotels fans live in United States?

Gaylord Hotels fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Gaylord Hotels fans also like?

Beyond Gaylord Hotels itself, the audience over-indexes on 47 Ronin (2013 film) (105.38×), Hostelling International (18.83×), Key Food (38.92×), and LibreOffice (58.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Gaylord Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaylord Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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