Gaylord Hotels Audience in United States

Gaylord Hotels logo

Gaylord Hotels has an estimated audience of 702,301 people in United States. 73.2% are female, 26.8% are male, average age 46.5. Top regions: Texas, Florida, Colorado. Top brand affinities: Horton Hears a Who! (film), 47 Ronin (2013 film), Hostelling International, Key Food, LibreOffice.

The average Gaylord Hotels fan in United States is 46.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Colorado. Top brand affinities include Horton Hears a Who! (film), 47 Ronin (2013 film), Hostelling International, with strongest over-indexing on Horton Hears a Who! (film) (63.22× the country average). Demographically, the Gaylord Hotels audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Gaylord Hotels fans

Demographic split for Gaylord Hotels audience in United States
MetricValue
Female73.2%
Male26.8%
Average age46.5
Estimated audience size702,301

Audience persona

The typical Gaylord Hotels fan in United States is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for Horton Hears a Who! (film).

Top regions in United States

Top regions ranked by reach for Gaylord Hotels in United States
RegionReachAffinity
Texas139,6722.31×
Florida67,7651.43×
Colorado65,9345.96×
Tennessee60,0294.26×
California45,3680.59×
Virginia35,1392.05×
Maryland34,8432.89×
Michigan31,5141.72×
New York19,7520.5×
Georgia18,3100.85×
Illinois15,6400.67×
Ohio15,4440.71×
North Carolina15,0550.71×
Pennsylvania14,5240.61×
New Jersey11,9140.67×
Indiana11,3710.89×
Oklahoma10,0031.28×
Kentucky9,6041.09×
Alabama9,4520.96×
Missouri7,9650.7×
Louisiana7,8700.87×
South Carolina7,7220.73×
Massachusetts6,6110.48×
Arizona6,0250.42×
Washington, District of Columbia5,9092.8×
Minnesota5,5310.55×
Arkansas5,4310.94×
Mississippi5,3440.92×
Wisconsin5,0100.47×
Washington4,8570.34×
Kansas4,5330.82×
Iowa3,9370.68×
Nebraska3,1600.9×
Utah3,0750.49×
West Virginia2,9570.9×
Connecticut2,9310.42×
Nevada2,7870.41×
Oregon2,2860.28×
New Mexico2,1500.61×
Delaware1,6440.85×
Idaho1,4300.41×
New Hampshire1,3270.48×
Hawaii1,2970.43×
Wyoming1,2521.2×
South Dakota9700.6×
Rhode Island9360.42×
Montana9290.48×
Maine9110.36×
North Dakota5180.36×
Vermont4000.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaylord Hotels audience
BrandAffinityCategory
Horton Hears a Who! (film)63.22×Movies & TV
47 Ronin (2013 film)105.38×Movies & TV
Hostelling International18.83×Travel & Leisure
Key Food38.92×Shopping
LibreOffice58.48×Technology & Electronics
Eric Bana19.25×Movies & TV
Candlewood Suites38.79×Travel & Leisure
Home2 Suites by Hilton21.88×Travel & Leisure
The Lorax (film)61.23×Movies & TV
Citi Trends17.91×Shopping
Staybridge Suites31.83×Travel & Leisure
Oscar Isaac13.34×Movies & TV
Pocket Gamer41.43×Games
Flipp17.55×Shopping
Iceberg (fashion house)39.64×Fashion & Accessoires
Red Roof Inn20.73×Travel & Leisure
CitizenM39.39×Travel & Leisure
Paperless Post18.22×Shopping
Rusk46.9×Food & Beverages
Designer4.47×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaylord Hotels audience
TraitClusterScore
TravellingTHRILL1.57
IndulgenceJOY1.4
Community OrientationOPEN1.36
Price SensitivityPREMIUM1.34
CreativityOPEN1.3
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Gaylord Hotels
CountryShare
United States85.6%
India2.3%
United Kingdom2.1%

See Gaylord Hotels audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Gaylord Hotels have in United States?

Gaylord Hotels has an estimated audience of 702,301 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Gaylord Hotels fans?

73.2% of Gaylord Hotels fans are female, 26.8% are male, with an average age of 46.5 years.

Which brands do Gaylord Hotels fans like most?

Gaylord Hotels fans show strongest brand affinity for Horton Hears a Who! (film) (63.22×), 47 Ronin (2013 film) (105.38×), and Hostelling International (18.83×) over the country average.

Where do Gaylord Hotels fans live in United States?

Gaylord Hotels fans in United States are most concentrated in Texas (reach 139,672), Florida (reach 67,765), and Colorado (reach 65,934). These three regions account for the largest share of the active audience.

What other brands do Gaylord Hotels fans also like?

Beyond Gaylord Hotels itself, the audience over-indexes on 47 Ronin (2013 film) (105.38×), Hostelling International (18.83×), Key Food (38.92×), and LibreOffice (58.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaylord Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.