Rascasse Audience Intelligence

Geno's Steaks Target Market in United States

A data profile of the people who buy, follow and care about Geno's Steaks in United States — modelled from more than twelve digital signal sources. Geno's Steaks has an estimated audience of 280,323 people in United States.

#148among Restaurants in United States#5185among Brand in United States#2570in Food & Beverages

The average Geno's Steaks fan in United States is 36.5 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, Virginia.

Top brand affinities include Panda Express, Debbie Gibson, Sonic Drive-In, with strongest over-indexing on Panda Express (33.8× the country average).

Demographically, the Geno's Steaks audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Geno's Steaks fan in United States is more male, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Panda Express.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Geno's Steaks profile in United States.

Audience size
280K
in United States
Gender
39.0%♀
61.0% male
Age
36.5
average years
Country rank
#50027
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Geno's Steaks

39.0% are female, 61.0% are male, average age 36.5.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Geno's Steaks audience in United States
MetricValue
Female39.0%
Male61.0%
Average age36.5
Estimated audience size280,323
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Geno's Steaks audience in United States
Age bracketShare%
16-1931%
20-2916%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

88.3%

of the worldwide Geno's Steaks audience comes from United States.

Worldwide audience distribution share by country for Geno's Steaks
CountryShare
United States88.3%
Germany2.3%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geno's Steaks audience in United States is strongest.

Fig. 05

Top regions by affinity

Geno's Steaks customers by region in United States
#RegionReachAffinity×
01Pennsylvania~200K25.97×
02Delaware~4K4.96×
03New Jersey~20K3.38×
04Virginia~20K2.59×
05Maryland~9K1.87×
06Washington, District of Columbia~1K1.25×
07Alaska<1K0.92×
08Montana<1K0.91×
09South Dakota<1K0.91×
10North Dakota<1K0.91×
11Vermont<1K0.90×
12Idaho~1K0.88×
13Mississippi~2K0.87×
14New Mexico~1K0.86×
15Hawaii~1K0.86×
16Arkansas~2K0.84×
17Rhode Island<1K0.83×
18Nebraska~1K0.82×
19West Virginia~1K0.82×
20New Hampshire<1K0.82×
21Maine<1K0.82×
22Iowa~2K0.77×
23Kansas~2K0.76×
24Oklahoma~2K0.75×
25Louisiana~3K0.72×
26Kentucky~3K0.72×
27Oregon~2K0.72×
28Connecticut~2K0.72×
29Utah~2K0.72×
30Alabama~3K0.70×
31Nevada~2K0.69×
32New York~10K0.65×
33Minnesota~3K0.63×
34Missouri~3K0.62×
35Wisconsin~3K0.61×
36South Carolina~3K0.61×
37Tennessee~3K0.58×
38Indiana~3K0.58×
39Colorado~3K0.57×
40Arizona~3K0.56×
41Massachusetts~3K0.56×
42Washington~3K0.54×
43Michigan~4K0.52×
44North Carolina~4K0.48×
45Ohio~4K0.47×
46Georgia~4K0.46×
47Illinois~4K0.43×
48Florida~7K0.38×
49Texas~8K0.32×
50California~9K0.29×
Fig. 06

Affinity by region

Affinity by region — Geno's Steaks, United States
0.29×1.00×25.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geno's Steaks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geno's Steaks audience
#·InterestCategoryAffinity×
01Debbie GibsonMusic & Radio74.29×
02Togo'sFood & Beverages45.77×
03Panda ExpressFood & Beverages33.80×
04L&L Hawaiian BarbecueFood & Beverages27.69×
05AsadoFood & Beverages24.22×
06Steak 'n ShakeFood & Beverages19.10×
07Hardee'sFood & Beverages17.79×
08Buffalo wingFood & Beverages16.15×
09Sonic Drive-InFood & Beverages15.06×
10Milk substituteFood & Beverages12.72×
11Denny'sFood & Beverages11.96×
12Jimmy John'sFood & Beverages10.27×
13Smoothie KingFood & Beverages8.95×
14Baskin-RobbinsFood & Beverages8.38×
15Chipotle Mexican GrillFood & Beverages5.09×
16WingstopFood & Beverages4.26×
17SteakhouseFood & Beverages4.22×
18Alcoholic beveragesFood & Beverages1.87×
19Donald TrumpPolitics & Society1.80×
20CookingFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geno's Steaks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geno's Steaks audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.45×
DIY MentalityTHRILL1.44×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geno's Steaks audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
Design AffinityPREMIUM0.70×
ExtroversionTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Geno's Steaks's target market in United States?

Geno's Steaks's target market in United States covers an estimated 280,323 people, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Geno's Steaks customers?

39.0% of the Geno's Steaks audience are female, 61.0% are male, with an average age of 36.5 years.

03

Which brands do Geno's Steaks fans like most?

Geno's Steaks fans show strongest brand affinity for Panda Express (33.8×), Debbie Gibson (74.29×), and Sonic Drive-In (15.06×) over the country average.

04

Where do Geno's Steaks fans live in United States?

Geno's Steaks fans in United States are most concentrated in Pennsylvania (reach ~200K), New Jersey (reach ~20K), and Virginia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Geno's Steaks fans also like?

Beyond Geno's Steaks itself, the audience over-indexes on Debbie Gibson (74.29×), Sonic Drive-In (15.06×), Buffalo wing (16.15×), and Hardee's (17.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Geno's Steaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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