Georgia Southern University Audience in United States

Georgia Southern University logo

Georgia Southern University has an estimated audience of 556,313 people in United States. 65.7% are female, 34.3% are male, average age 36.9. Top regions: Georgia, Florida, South Carolina. Top brand affinities: John Havlicek, Governor of Michigan, JC Whitney, Goop, edureka.

The average Georgia Southern University fan in United States is 36.9 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, South Carolina. Top brand affinities include John Havlicek, Governor of Michigan, JC Whitney, with strongest over-indexing on John Havlicek (36.95× the country average). Demographically, the Georgia Southern University audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Georgia Southern University fans

Demographic split for Georgia Southern University audience in United States
MetricValue
Female65.7%
Male34.3%
Average age36.9
Estimated audience size556,313

Audience persona

The typical Georgia Southern University fan in United States is more female, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for John Havlicek.

Top regions in United States

Top regions ranked by reach for Georgia Southern University in United States
RegionReachAffinity
Georgia311,93518.2×
Florida66,6131.77×
South Carolina32,3873.87×
North Carolina26,2071.57×
Texas22,4210.47×
California15,7990.26×
Alabama14,6041.88×
New York13,5560.44×
Tennessee12,9091.16×
Virginia12,7860.94×
Illinois9,8530.53×
Pennsylvania9,8530.53×
Ohio9,2160.54×
New Jersey7,0520.5×
Maryland6,9890.73×
Michigan6,2910.43×
Mississippi5,8701.28×
Louisiana5,3610.75×
Kentucky5,2150.75×
Massachusetts5,1610.47×
Indiana4,9490.49×
Missouri4,8190.54×
Colorado4,1410.47×
Washington3,7680.34×
Connecticut3,3390.6×
Arizona3,2390.29×
Wisconsin3,2270.39×
Minnesota2,6850.34×
Oklahoma2,5810.42×
Arkansas2,4820.54×
Kansas2,3050.53×
Idaho2,2100.79×
West Virginia2,0140.78×
Iowa2,0090.44×
Nevada1,8570.35×
Utah1,6960.34×
Oregon1,6720.26×
Nebraska1,4960.54×
Washington, District of Columbia1,4120.84×
New Hampshire9860.45×
Maine8700.44×
Hawaii7730.32×
Delaware7380.48×
Rhode Island7320.41×
New Mexico7150.26×
South Dakota5260.41×
North Dakota4880.43×
Montana4830.31×
Wyoming4010.49×
Vermont4000.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Georgia Southern University audience
BrandAffinityCategory
John Havlicek36.95×Sports
Governor of Michigan11.09×Politics & Society
JC Whitney22.41×Shopping
Goop7.21×Internet & Social Media
edureka45.62×Business & Career
Mothercare3.6×Kids & Family
Historic site4.26×Arts & Culture
Keegan Bradley7.29×Sports
Harlow9.87×Travel & Leisure
headspace7.82×Health
Wok5.46×Food & Beverages
Isometric exercise7.25×Sports
Fairy godmother6.14×Literature
Cherish (group)8.92×Music & Radio
Grinch3.25×Movies & TV
Home equity1.57×Home & Garden
Sinaloa2.78×Travel & Leisure
Certified diabetes educator10.05×Business & Career
TV Fanatic7.93×Movies & TV
Vocal harmony3.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Georgia Southern University audience
TraitClusterScore
Luxury OrientationPREMIUM2.53
Risk AppetiteTHRILL2.27
SustainabilityBALANCE1.87
IndulgenceJOY1.17
Price SensitivityPREMIUM1.14
Pet OwnershipJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Georgia Southern University
CountryShare
United States96.6%
Canada1.2%
United Kingdom0.7%

See Georgia Southern University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Georgia Southern University have in United States?

Georgia Southern University has an estimated audience of 556,313 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Georgia Southern University fans?

65.7% of Georgia Southern University fans are female, 34.3% are male, with an average age of 36.9 years.

Which brands do Georgia Southern University fans like most?

Georgia Southern University fans show strongest brand affinity for John Havlicek (36.95×), Governor of Michigan (11.09×), and JC Whitney (22.41×) over the country average.

Where do Georgia Southern University fans live in United States?

Georgia Southern University fans in United States are most concentrated in Georgia (reach 311,935), Florida (reach 66,613), and South Carolina (reach 32,387). These three regions account for the largest share of the active audience.

What other brands do Georgia Southern University fans also like?

Beyond Georgia Southern University itself, the audience over-indexes on Governor of Michigan (11.09×), JC Whitney (22.41×), Goop (7.21×), and edureka (45.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia Southern University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.