Georgia Southern University Audience in United States

Georgia Southern University has an estimated audience of 556,313 people in United States. 65.7% are female, 34.3% are male, average age 36.9. Top regions: Georgia, Florida, South Carolina. Top brand affinities: Circle K, Capital One, Google Maps, CarGurus, FlightAware.

The average Georgia Southern University fan in United States is 36.9 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, South Carolina. Top brand affinities include Circle K, Capital One, Google Maps, with strongest over-indexing on Circle K (17.9× the country average). Demographically, the Georgia Southern University audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Georgia Southern University fans

Demographic split for Georgia Southern University audience in United States
MetricValue
Female65.7%
Male34.3%
Average age36.9
Estimated audience size556,313

Audience persona

The typical Georgia Southern University fan in United States is more female, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Circle K.

Top regions in United States

Top regions ranked by reach for Georgia Southern University in United States
RegionReachAffinity
Georgia311,93518.2×
Florida66,6131.77×
South Carolina32,3873.87×
North Carolina26,2071.57×
Texas22,4210.47×
California15,7990.26×
Alabama14,6041.88×
New York13,5560.44×
Tennessee12,9091.16×
Virginia12,7860.94×
Illinois9,8530.53×
Pennsylvania9,8530.53×
Ohio9,2160.54×
New Jersey7,0520.5×
Maryland6,9890.73×
Michigan6,2910.43×
Mississippi5,8701.28×
Louisiana5,3610.75×
Kentucky5,2150.75×
Massachusetts5,1610.47×
Indiana4,9490.49×
Missouri4,8190.54×
Colorado4,1410.47×
Washington3,7680.34×
Connecticut3,3390.6×
Arizona3,2390.29×
Wisconsin3,2270.39×
Minnesota2,6850.34×
Oklahoma2,5810.42×
Arkansas2,4820.54×
Kansas2,3050.53×
Idaho2,2100.79×
West Virginia2,0140.78×
Iowa2,0090.44×
Nevada1,8570.35×
Utah1,6960.34×
Oregon1,6720.26×
Nebraska1,4960.54×
Washington, District of Columbia1,4120.84×
New Hampshire9860.45×
Maine8700.44×
Hawaii7730.32×
Delaware7380.48×
Rhode Island7320.41×
New Mexico7150.26×
South Dakota5260.41×
North Dakota4880.43×
Montana4830.31×
Wyoming4010.49×
Vermont4000.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Georgia Southern University audience
BrandAffinityCategory
Circle K17.9×Shopping
Capital One9.14×Business & Career
Google Maps8.18×Internet & Social Media
CarGurus9.81×Cars & Mobility
FlightAware16.75×Travel & Leisure
Indeed.com6.57×Business & Career
Kendra Scott15.1×Fashion & Accessoires
Colgate University28.6×Business & Career
Bonnaroo Music Festival22.41×Music & Radio
Aaron Rodgers8.02×Sports
DeviantArt8.61×Internet & Social Media
Bachelor of Business Administration45.62×Business & Career
Stanford University21.14×Business & Career
Enterprise Rent-A-Car6.73×Cars & Mobility
San Jose State University42.37×Business & Career
Indianapolis Motor Speedway15.26×Sports
Khan Academy9.08×Business & Career
Day trading12.91×Business & Career
Diana Ross13.88×Music & Radio
Horoscope9.51×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Georgia Southern University audience
TraitClusterScore
Luxury OrientationPREMIUM2.53
Risk AppetiteTHRILL2.27
SustainabilityBALANCE1.87
IndulgenceJOY1.17
Price SensitivityPREMIUM1.14
Pet OwnershipJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Georgia Southern University
CountryShare
United States96.6%
Canada1.2%
United Kingdom0.7%

See Georgia Southern University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Georgia Southern University have in United States?

Georgia Southern University has an estimated audience of 556,313 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Georgia Southern University fans?

65.7% of Georgia Southern University fans are female, 34.3% are male, with an average age of 36.9 years.

Which brands do Georgia Southern University fans like most?

Georgia Southern University fans show strongest brand affinity for Circle K (17.9×), Capital One (9.14×), and Google Maps (8.18×) over the country average.

Where do Georgia Southern University fans live in United States?

Georgia Southern University fans in United States are most concentrated in Georgia (reach 311,935), Florida (reach 66,613), and South Carolina (reach 32,387). These three regions account for the largest share of the active audience.

What other brands do Georgia Southern University fans also like?

Beyond Georgia Southern University itself, the audience over-indexes on Capital One (9.14×), Google Maps (8.18×), CarGurus (9.81×), and FlightAware (16.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia Southern University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.