Ghost story Audience in United States

Ghost story logo

Ghost story has an estimated audience of 2,417,645 people in United States. 57.4% are female, 42.6% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Historic site, Israel, Grinch, Staycation.

The average Ghost story fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Historic site, Israel, with strongest over-indexing on Monogram (36.38× the country average). Demographically, the Ghost story audience skews more female with an average age of 42.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Ghost story fans

Demographic split for Ghost story audience in United States
MetricValue
Female57.4%
Male42.6%
Average age42.2
Estimated audience size2,417,645

Audience persona

The typical Ghost story fan in United States is more female, around 42.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Ghost story in United States
RegionReachAffinity
California289,9491.09×
Texas222,9341.07×
Florida143,0200.87×
New York128,5710.95×
Illinois83,1641.03×
Pennsylvania81,4781×
Georgia73,9080.99×
North Carolina72,3831×
Ohio71,1800.96×
Michigan62,4170.99×
Virginia57,1610.97×
Washington55,9231.15×
New Jersey50,3410.82×
Tennessee50,0971.03×
Arizona48,1870.98×
Indiana46,6631.06×
Massachusetts44,2920.93×
Missouri43,2381.11×
Colorado39,3721.03×
Maryland38,0530.92×
Wisconsin36,2411×
Minnesota35,4611.02×
Kentucky34,4661.14×
South Carolina34,4080.95×
Oregon34,0181.23×
Oklahoma31,6681.18×
Louisiana29,8030.96×
Alabama28,5110.84×
Utah27,1451.25×
Nevada24,4981.05×
Kansas21,5811.13×
Arkansas21,2071.06×
Connecticut20,8670.86×
Iowa20,4361.03×
Mississippi17,5820.88×
New Mexico14,0171.16×
West Virginia13,3341.18×
Idaho12,9131.07×
Nebraska12,8061.06×
Hawaii10,4101×
New Hampshire9,2370.97×
Maine9,0081.04×
Rhode Island6,2900.82×
Montana5,9030.88×
Washington, District of Columbia5,5850.77×
Delaware5,5070.83×
South Dakota5,3200.95×
Alaska4,8870.94×
North Dakota4,4400.89×
Vermont4,2941.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ghost story audience
BrandAffinityCategory
Monogram36.38×Home & Garden
Historic site9.86×Arts & Culture
Israel3.74×Travel & Leisure
Grinch6.58×Movies & TV
Staycation5.08×Home & Garden
Jeep Grand Cherokee (WJ)9.28×Cars & Mobility
Dog breed1.56×Pets & Animals
Vocal harmony5.82×Music & Radio
Goop6.49×Internet & Social Media
Grace Slick10.11×Music & Radio
Wok7.03×Food & Beverages
Hemnet13.06×Home & Garden
Hibachi7.23×Food & Beverages
The Nice Guys7.15×Movies & TV
Jingoism1.91×Politics & Society
Car Seat Headrest15.05×Music & Radio
Home staging4.59×Home & Garden
Google Photos2.16×Technology & Electronics
3D printing1.92×Technology & Electronics
Governor of Michigan5.23×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ghost story audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
Community OrientationOPEN1.63
PatriotismCONSERVATISM1.62
MindfulnessBALANCE1.6
ExtroversionTHRILL1.55
IndulgenceJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Ghost story
CountryShare
United States28.9%
United Kingdom11.6%
Indonesia8.5%

See Ghost story audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Ghost story have in United States?

Ghost story has an estimated audience of 2,417,645 people in United States, concentrated in California and Texas.

What is the gender split and age of Ghost story fans?

57.4% of Ghost story fans are female, 42.6% are male, with an average age of 42.2 years.

Which brands do Ghost story fans like most?

Ghost story fans show strongest brand affinity for Monogram (36.38×), Historic site (9.86×), and Israel (3.74×) over the country average.

Where do Ghost story fans live in United States?

Ghost story fans in United States are most concentrated in California (reach 289,949), Texas (reach 222,934), and Florida (reach 143,020). These three regions account for the largest share of the active audience.

What other brands do Ghost story fans also like?

Beyond Ghost story itself, the audience over-indexes on Historic site (9.86×), Israel (3.74×), Grinch (6.58×), and Staycation (5.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ghost story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.