Rascasse Audience Intelligence

Girl Scouts Audience in United States

A data profile of the people who buy, follow and care about Girl Scouts in United States — modelled from more than twelve digital signal sources. Girl Scouts has an estimated audience of 921,591 people in United States.

#44among Charity in United States#227among NGO / Political Party in United States#1477in Politics & Society

The average Girl Scouts fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Family Dollar, Britney Spears, Non-alcoholic beverage, with strongest over-indexing on Family Dollar (2.57× the country average).

Demographically, the Girl Scouts audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Girl Scouts fan in United States is more female, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Family Dollar.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Girl Scouts profile in United States.

Audience size
922K
in United States
Gender
76.0%♀
24.0% male
Age
37.5
average years
Country rank
#25006
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Girl Scouts fans

76.0% are female, 24.0% are male, average age 37.5.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for Girl Scouts audience in United States
MetricValue
Female76.0%
Male24.0%
Average age37.5
Estimated audience size921,591
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Girl Scouts audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3923%
40-4920%
50+14%
Fig. 04

Worldwide distribution

73.0%

of the worldwide Girl Scouts audience comes from United States.

Worldwide audience distribution share by country for Girl Scouts
CountryShare
United States73.0%
Canada3.5%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Girl Scouts audience in United States is strongest.

Fig. 05

Top regions by affinity

Girl Scouts fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K1.42×
02Virginia~30K1.31×
03New Jersey~30K1.30×
04Maryland~20K1.30×
05Ohio~40K1.24×
06Missouri~20K1.24×
07Iowa~9K1.20×
08Michigan~30K1.18×
09Kansas~9K1.17×
10Pennsylvania~40K1.16×
11Washington, District of Columbia~3K1.16×
12Georgia~30K1.13×
13Illinois~30K1.12×
14Indiana~20K1.12×
15New York~60K1.09×
16Texas~90K1.08×
17Connecticut~10K1.08×
18North Carolina~30K1.06×
19Tennessee~20K1.04×
20Mississippi~8K1.04×
21Delaware~3K1.04×
22Minnesota~10K1.03×
23New Hampshire~4K1.02×
24South Dakota~2K1.02×
25Rhode Island~3K1.01×
26California~100K1.00×
27West Virginia~4K1.00×
28Massachusetts~20K0.99×
29South Carolina~10K0.98×
30Nebraska~5K0.98×
31Kentucky~10K0.94×
32Oregon~10K0.94×
33Washington~20K0.93×
34North Dakota~2K0.93×
35Oklahoma~9K0.91×
36Louisiana~10K0.90×
37Hawaii~4K0.90×
38Vermont~1K0.90×
39Maine~3K0.88×
40Arkansas~7K0.87×
41Alaska~2K0.87×
42New Mexico~4K0.86×
43Florida~50K0.85×
44Arizona~20K0.85×
45Colorado~10K0.85×
46Idaho~4K0.80×
47Alabama~10K0.76×
48Utah~6K0.74×
49Montana~2K0.74×
50Nevada~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Girl Scouts, United States
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Girl Scouts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Girl Scouts audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV4.47×
02Bored PandaInternet & Social Media3.48×
03Non-alcoholic beverageFood & Beverages3.01×
04Waffle HouseFood & Beverages2.61×
05Family DollarFashion & Accessoires2.57×
06Baby foodKids & Family2.46×
07MeijerShopping2.37×
08Microwave ovenHome & Garden2.34×
09Britney SpearsMusic & Radio2.19×
10Chuck NorrisMovies & TV2.08×
11GeneticsKids & Family1.90×
12Discount storesShopping1.89×
13Charitable organizationPolitics & Society1.83×
14Real propertyHome & Garden1.80×
15IKEAHome & Garden1.70×
16United Parcel ServiceBusiness & Career1.70×
17Subscription business modelShopping1.65×
18SubwayFood & Beverages1.63×
19Pizza HutFood & Beverages1.61×
20Nonprofit organizationPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Girl Scouts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Girl Scouts audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
Convenience OrientationPREMIUM1.57×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Girl Scouts audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Risk AppetiteTHRILL0.86×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Girl Scouts have in United States?

Girl Scouts has an estimated audience of 921,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Girl Scouts fans?

76.0% of Girl Scouts fans are female, 24.0% are male, with an average age of 37.5 years.

03

Which brands do Girl Scouts fans like most?

Girl Scouts fans show strongest brand affinity for Family Dollar (2.57×), Britney Spears (2.19×), and Non-alcoholic beverage (3.01×) over the country average.

04

Where do Girl Scouts fans live in United States?

Girl Scouts fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Girl Scouts fans also like?

Beyond Girl Scouts itself, the audience over-indexes on Britney Spears (2.19×), Non-alcoholic beverage (3.01×), IKEA (1.7×), and Genetics (1.9×) compared to the United States average.

Appendix

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See Girl Scouts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Girl Scouts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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