Girl Scouts Audience in United States
Girl Scouts has an estimated audience of 932,859 people in United States. 76.0% are female, 24.0% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Israel, Bank account, Throne of Glass, Goop.
The average Girl Scouts fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Israel, Bank account, with strongest over-indexing on Regional styles of Mexican music (5.38× the country average). Demographically, the Girl Scouts audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of Girl Scouts fans
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 37.5 |
| Estimated audience size | 932,859 |
Audience persona
The typical Girl Scouts fan in United States is more female, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Regional styles of Mexican music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 107,932 | 1.05× |
| Texas | 90,815 | 1.13× |
| New York | 60,991 | 1.17× |
| Florida | 57,464 | 0.91× |
| Ohio | 37,665 | 1.31× |
| Pennsylvania | 37,014 | 1.18× |
| Illinois | 35,599 | 1.15× |
| Georgia | 33,695 | 1.17× |
| North Carolina | 31,316 | 1.12× |
| New Jersey | 31,033 | 1.31× |
| Virginia | 30,060 | 1.32× |
| Michigan | 28,944 | 1.19× |
| Maryland | 21,218 | 1.32× |
| Wisconsin | 19,695 | 1.4× |
| Indiana | 19,622 | 1.15× |
| Massachusetts | 18,689 | 1.02× |
| Missouri | 18,451 | 1.23× |
| Washington | 18,243 | 0.97× |
| Tennessee | 17,703 | 0.95× |
| Arizona | 17,265 | 0.91× |
| Minnesota | 14,264 | 1.07× |
| South Carolina | 13,753 | 0.98× |
| Colorado | 12,729 | 0.87× |
| Louisiana | 11,121 | 0.92× |
| Kentucky | 10,894 | 0.93× |
| Oregon | 10,638 | 0.99× |
| Connecticut | 10,017 | 1.07× |
| Alabama | 9,849 | 0.76× |
| Oklahoma | 9,534 | 0.92× |
| Iowa | 8,458 | 1.1× |
| Kansas | 8,453 | 1.15× |
| Mississippi | 7,437 | 0.97× |
| Nevada | 6,747 | 0.75× |
| Arkansas | 6,624 | 0.86× |
| Utah | 6,269 | 0.75× |
| Nebraska | 4,493 | 0.96× |
| West Virginia | 4,309 | 0.99× |
| New Hampshire | 3,716 | 1.01× |
| New Mexico | 3,639 | 0.78× |
| Idaho | 3,516 | 0.75× |
| Washington, District of Columbia | 3,322 | 1.18× |
| Hawaii | 3,175 | 0.79× |
| Rhode Island | 2,980 | 1× |
| Maine | 2,880 | 0.86× |
| Delaware | 2,570 | 1× |
| South Dakota | 2,016 | 0.93× |
| Montana | 1,713 | 0.66× |
| North Dakota | 1,698 | 0.89× |
| Alaska | 1,487 | 0.75× |
| Vermont | 1,348 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 5.38× | Music & Radio |
| Israel | 1.78× | Travel & Leisure |
| Bank account | 1.89× | Business & Career |
| Throne of Glass | 4.9× | Literature |
| Goop | 3.38× | Internet & Social Media |
| Home staging | 3.28× | Home & Garden |
| Saving | 1.65× | Business & Career |
| edureka | 20.39× | Business & Career |
| Mathcore | 4.34× | Music & Radio |
| JDSU | 1.56× | Business & Career |
| Morphine (band) | 3.97× | Music & Radio |
| Fairy godmother | 3.52× | Literature |
| Albany County, New York | 5.38× | Travel & Leisure |
| Historic site | 1.98× | Arts & Culture |
| Governor of Michigan | 3.34× | Politics & Society |
| Sinaloa | 1.64× | Travel & Leisure |
| Hibachi | 3.21× | Food & Beverages |
| Wok | 2.49× | Food & Beverages |
| Corona (band) | 2.15× | Music & Radio |
| Google Home | 2.37× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.31 |
| Creativity | OPEN | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.22 |
| Convenience Orientation | PREMIUM | 1.22 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.6% |
| United Kingdom | 3.5% |
| Australia | 3.3% |
See Girl Scouts audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Girl Scouts have in United States?
Girl Scouts has an estimated audience of 932,859 people in United States, concentrated in California and Texas.
What is the gender split and age of Girl Scouts fans?
76.0% of Girl Scouts fans are female, 24.0% are male, with an average age of 37.5 years.
Which brands do Girl Scouts fans like most?
Girl Scouts fans show strongest brand affinity for Regional styles of Mexican music (5.38×), Israel (1.78×), and Bank account (1.89×) over the country average.
Where do Girl Scouts fans live in United States?
Girl Scouts fans in United States are most concentrated in California (reach 107,932), Texas (reach 90,815), and New York (reach 60,991). These three regions account for the largest share of the active audience.
What other brands do Girl Scouts fans also like?
Beyond Girl Scouts itself, the audience over-indexes on Israel (1.78×), Bank account (1.89×), Throne of Glass (4.9×), and Goop (3.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Girl Scouts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.