Girl Scouts Audience in United States

Girl Scouts has an estimated audience of 932,859 people in United States. 76.0% are female, 24.0% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Diabetes mellitus awareness, Google Maps, Singer-songwriter, Indeed.com, MSN.

The average Girl Scouts fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Diabetes mellitus awareness, Google Maps, Singer-songwriter, with strongest over-indexing on Diabetes mellitus awareness (5.38× the country average). Demographically, the Girl Scouts audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Girl Scouts fans

Demographic split for Girl Scouts audience in United States
MetricValue
Female76.0%
Male24.0%
Average age37.5
Estimated audience size932,859

Audience persona

The typical Girl Scouts fan in United States is more female, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Diabetes mellitus awareness.

Top regions in United States

Top regions ranked by reach for Girl Scouts in United States
RegionReachAffinity
California107,9321.05×
Texas90,8151.13×
New York60,9911.17×
Florida57,4640.91×
Ohio37,6651.31×
Pennsylvania37,0141.18×
Illinois35,5991.15×
Georgia33,6951.17×
North Carolina31,3161.12×
New Jersey31,0331.31×
Virginia30,0601.32×
Michigan28,9441.19×
Maryland21,2181.32×
Wisconsin19,6951.4×
Indiana19,6221.15×
Massachusetts18,6891.02×
Missouri18,4511.23×
Washington18,2430.97×
Tennessee17,7030.95×
Arizona17,2650.91×
Minnesota14,2641.07×
South Carolina13,7530.98×
Colorado12,7290.87×
Louisiana11,1210.92×
Kentucky10,8940.93×
Oregon10,6380.99×
Connecticut10,0171.07×
Alabama9,8490.76×
Oklahoma9,5340.92×
Iowa8,4581.1×
Kansas8,4531.15×
Mississippi7,4370.97×
Nevada6,7470.75×
Arkansas6,6240.86×
Utah6,2690.75×
Nebraska4,4930.96×
West Virginia4,3090.99×
New Hampshire3,7161.01×
New Mexico3,6390.78×
Idaho3,5160.75×
Washington, District of Columbia3,3221.18×
Hawaii3,1750.79×
Rhode Island2,9801×
Maine2,8800.86×
Delaware2,5701×
South Dakota2,0160.93×
Montana1,7130.66×
North Dakota1,6980.89×
Alaska1,4870.75×
Vermont1,3480.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Girl Scouts audience
BrandAffinityCategory
Diabetes mellitus awareness5.38×Health
Google Maps3.06×Internet & Social Media
Singer-songwriter3.03×Music & Radio
Indeed.com3.04×Business & Career
MSN2.76×News
Capital One2.47×Business & Career
Microblogging5.38×Technology & Electronics
Chuck Norris3.74×Movies & TV
Autism Awareness5.38×Health
Google News3.28×News
Bachelor of Business Administration20.39×Business & Career
Google Flights2.97×Travel & Leisure
Curling10.73×Sports
Bored Panda5.27×Internet & Social Media
Stitch!5.38×Movies & TV
Horoscope4.71×Health
Enterprise Rent-A-Car3.01×Cars & Mobility
Beetlejuice2.32×Movies & TV
Staples (Canada)2.48×Business & Career
Goyard10.3×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Girl Scouts audience
TraitClusterScore
Community OrientationOPEN1.31
CreativityOPEN1.26
Luxury OrientationPREMIUM1.25
DIY MentalityTHRILL1.22
Convenience OrientationPREMIUM1.22
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Girl Scouts
CountryShare
United States73.6%
United Kingdom3.5%
Australia3.3%

See Girl Scouts audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Girl Scouts have in United States?

Girl Scouts has an estimated audience of 932,859 people in United States, concentrated in California and Texas.

What is the gender split and age of Girl Scouts fans?

76.0% of Girl Scouts fans are female, 24.0% are male, with an average age of 37.5 years.

Which brands do Girl Scouts fans like most?

Girl Scouts fans show strongest brand affinity for Diabetes mellitus awareness (5.38×), Google Maps (3.06×), and Singer-songwriter (3.03×) over the country average.

Where do Girl Scouts fans live in United States?

Girl Scouts fans in United States are most concentrated in California (reach 107,932), Texas (reach 90,815), and New York (reach 60,991). These three regions account for the largest share of the active audience.

What other brands do Girl Scouts fans also like?

Beyond Girl Scouts itself, the audience over-indexes on Google Maps (3.06×), Singer-songwriter (3.03×), Indeed.com (3.04×), and MSN (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Girl Scouts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.