Give-away shop Audience in United States
Give-away shop has an estimated audience of 1,309,626 people in United States. 78.8% are female, 21.2% are male, average age 42.7. Top regions: Tennessee, South Carolina, Missouri. Top brand affinities: Historic site, Vocal harmony, Fairy godmother, Goop, Mathcore.
The average Give-away shop fan in United States is 42.7 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, South Carolina, Missouri. Top brand affinities include Historic site, Vocal harmony, Fairy godmother, with strongest over-indexing on Historic site (17.76× the country average). Demographically, the Give-away shop audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Give-away shop fans
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 42.7 |
| Estimated audience size | 1,309,626 |
Audience persona
The typical Give-away shop fan in United States is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 37,772 | 1.44× |
| South Carolina | 37,502 | 1.9× |
| Missouri | 35,387 | 1.68× |
| Florida | 35,115 | 0.4× |
| Texas | 34,914 | 0.31× |
| North Carolina | 33,976 | 0.86× |
| Ohio | 33,838 | 0.84× |
| Georgia | 33,700 | 0.84× |
| Michigan | 33,686 | 0.98× |
| Washington | 33,055 | 1.26× |
| California | 32,284 | 0.22× |
| Arizona | 32,267 | 1.21× |
| Pennsylvania | 32,126 | 0.73× |
| Virginia | 30,849 | 0.97× |
| Maryland | 30,694 | 1.36× |
| New Jersey | 30,620 | 0.92× |
| Illinois | 30,132 | 0.69× |
| Minnesota | 29,936 | 1.6× |
| New York | 29,717 | 0.41× |
| Colorado | 28,842 | 1.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 17.76× | Arts & Culture |
| Vocal harmony | 9.43× | Music & Radio |
| Fairy godmother | 14.66× | Literature |
| Goop | 9.87× | Internet & Social Media |
| Mathcore | 13.6× | Music & Radio |
| Grinch | 5.99× | Movies & TV |
| Governor of Michigan | 10.2× | Politics & Society |
| Israel | 2.75× | Travel & Leisure |
| Hipster | 11.69× | Politics & Society |
| Hardik Pandya | 17× | Sports |
| Home staging | 5.61× | Home & Garden |
| Harlow | 12.35× | Travel & Leisure |
| Hibachi | 8.04× | Food & Beverages |
| Hamden, Connecticut | 17.05× | Travel & Leisure |
| Cherish (group) | 9.22× | Music & Radio |
| TV Fanatic | 8.93× | Movies & TV |
| La Jolla | 7.53× | Travel & Leisure |
| Guitarist (magazine) | 8.7× | Music & Radio |
| Google Home | 4.77× | Technology & Electronics |
| Wikia | 2.43× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.71 |
| Price Sensitivity | PREMIUM | 1.41 |
| Indulgence | JOY | 1.29 |
| Extroversion | THRILL | 1.21 |
| Family Orientation | CONSERVATISM | 1.19 |
| Creativity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Taiwan | 12.4% |
| Indonesia | 5.6% |
See Give-away shop audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Give-away shop have in United States?
Give-away shop has an estimated audience of 1,309,626 people in United States, concentrated in Tennessee and South Carolina.
What is the gender split and age of Give-away shop fans?
78.8% of Give-away shop fans are female, 21.2% are male, with an average age of 42.7 years.
Which brands do Give-away shop fans like most?
Give-away shop fans show strongest brand affinity for Historic site (17.76×), Vocal harmony (9.43×), and Fairy godmother (14.66×) over the country average.
Where do Give-away shop fans live in United States?
Give-away shop fans in United States are most concentrated in Tennessee (reach 37,772), South Carolina (reach 37,502), and Missouri (reach 35,387). These three regions account for the largest share of the active audience.
What other brands do Give-away shop fans also like?
Beyond Give-away shop itself, the audience over-indexes on Vocal harmony (9.43×), Fairy godmother (14.66×), Goop (9.87×), and Mathcore (13.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Give-away shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.