Saint Patrick's Day Audience in United States

Saint Patrick's Day logo

Saint Patrick's Day has an estimated audience of 4,707,804 people in United States. 61.1% are female, 38.9% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Irish language, NBC, Hobby Lobby, U.S. state, Comedy movies.

The average Saint Patrick's Day fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Irish language, NBC, Hobby Lobby, with strongest over-indexing on Irish language (23.55× the country average). Demographically, the Saint Patrick's Day audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event

Demographics of Saint Patrick's Day fans

Demographic split for Saint Patrick's Day audience in United States
MetricValue
Female61.1%
Male38.9%
Average age41.1
Estimated audience size4,707,804

Audience persona

The typical Saint Patrick's Day fan in United States is more female, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Irish language.

Top regions in United States

Top regions ranked by reach for Saint Patrick's Day in United States
RegionReachAffinity
California625,0781.21×
Texas475,1001.17×
Florida303,2600.95×
New York253,5510.96×
Pennsylvania193,1511.22×
Georgia167,3741.15×
North Carolina161,5381.14×
Illinois158,8631.01×
Ohio137,0240.94×
New Jersey124,5901.04×
Virginia124,1891.08×
Massachusetts115,1011.24×
Michigan111,2330.9×
Washington106,8501.13×
Arizona102,2651.06×
Indiana97,0371.13×
Tennessee96,4231.02×
Colorado89,0361.2×
South Carolina81,2571.15×
Maryland79,8070.99×
Alabama69,4611.06×
Missouri63,9990.84×
Wisconsin60,9760.86×
Oklahoma60,8781.16×
Kentucky60,5881.03×
Oregon53,3080.99×
Minnesota51,6450.77×
Louisiana50,4640.83×
Connecticut47,0941×
Nevada44,4550.98×
Kansas42,0001.13×
Arkansas39,8651.03×
Utah36,8820.87×
Iowa35,3040.91×
Mississippi31,7070.82×
Nebraska25,6521.09×
New Mexico23,8521.01×
Idaho22,3300.95×
West Virginia21,2910.97×
Hawaii21,1871.05×
New Hampshire17,7770.96×
Maine15,6670.93×
Rhode Island13,4410.9×
Delaware12,2110.94×
Montana12,1470.93×
Washington, District of Columbia10,8690.77×
Alaska10,1971.01×
South Dakota9,9970.92×
Wyoming7,3441.05×
Vermont6,9770.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Patrick's Day audience
BrandAffinityCategory
Irish language23.55×Politics & Society
NBC1.73×Movies & TV
Hobby Lobby2.01×Home & Garden
U.S. state1.56×Travel & Leisure
Comedy movies1.5×Movies & TV
Child1.5×Kids & Family
Valentine's Day3.55×Kids & Family
Mammal1.83×Pets & Animals
Friends1.61×Movies & TV
History1.66×Literature
Pinterest1.62×Internet & Social Media
Eating1.68×Food & Beverages
CBS1.84×Movies & TV
Dollar Tree1.93×Shopping
Garden1.75×Home & Garden
Pleasure1.7×Politics & Society
Friendship1.69×Kids & Family
Psychology1.56×Business & Career
Society1.61×Politics & Society
Printing1.58×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Patrick's Day audience
TraitClusterScore
Risk AppetiteTHRILL2.05
Luxury OrientationPREMIUM1.74
Family OrientationCONSERVATISM1.51
ExtroversionTHRILL1.48
IndulgenceJOY1.4
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Saint Patrick's Day
CountryShare
United States31.6%
China14.2%
Colombia10.6%

See Saint Patrick's Day audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Saint Patrick's Day have in United States?

Saint Patrick's Day has an estimated audience of 4,707,804 people in United States, concentrated in California and Texas.

What is the gender split and age of Saint Patrick's Day fans?

61.1% of Saint Patrick's Day fans are female, 38.9% are male, with an average age of 41.1 years.

Which brands do Saint Patrick's Day fans like most?

Saint Patrick's Day fans show strongest brand affinity for Irish language (23.55×), NBC (1.73×), and Hobby Lobby (2.01×) over the country average.

Where do Saint Patrick's Day fans live in United States?

Saint Patrick's Day fans in United States are most concentrated in California (reach 625,078), Texas (reach 475,100), and Florida (reach 303,260). These three regions account for the largest share of the active audience.

What other brands do Saint Patrick's Day fans also like?

Beyond Saint Patrick's Day itself, the audience over-indexes on NBC (1.73×), Hobby Lobby (2.01×), U.S. state (1.56×), and Comedy movies (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Patrick's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.