Rascasse Audience Intelligence

Saint Patrick's Day Audience in United States

A data profile of the people who buy, follow and care about Saint Patrick's Day in United States — modelled from more than twelve digital signal sources. Saint Patrick's Day has an estimated audience of 4,287,844 people in United States.

#85among Event in United States#637in Travel & Leisure

The average Saint Patrick's Day fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Irish language, NBC, Hobby Lobby, with strongest over-indexing on Irish language (23.55× the country average).

Demographically, the Saint Patrick's Day audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint Patrick's Day fan in United States is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Irish language.

Category: Travel & Leisure · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Patrick's Day profile in United States.

Audience size
4.3M
in United States
Gender
61.1%♀
38.9% male
Age
41.1
average years
Country rank
#7589
Event in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint Patrick's Day fans

61.1% are female, 38.9% are male, average age 41.1.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Saint Patrick's Day audience in United States
MetricValue
Female61.1%
Male38.9%
Average age41.1
Estimated audience size4,287,844
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Saint Patrick's Day audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Saint Patrick's Day audience comes from United States.

Worldwide audience distribution share by country for Saint Patrick's Day
CountryShare
United States31.4%
China15.4%
Colombia11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Patrick's Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint Patrick's Day fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.26×
02Oklahoma~60K1.23×
03California~600K1.20×
04Indiana~100K1.18×
05North Carolina~200K1.17×
06South Carolina~80K1.17×
07Texas~500K1.16×
08Georgia~200K1.16×
09Alaska~10K1.13×
10Pennsylvania~200K1.12×
11New Mexico~30K1.12×
12Arizona~100K1.10×
13New Jersey~100K1.09×
14Virginia~100K1.09×
15Kentucky~60K1.09×
16Colorado~80K1.06×
17Kansas~40K1.05×
18Connecticut~50K1.03×
19Nevada~50K1.03×
20Nebraska~20K1.03×
21South Dakota~10K1.02×
22Illinois~200K1.01×
23New Hampshire~20K1.01×
24Montana~10K1.01×
25Ohio~100K0.99×
26Washington~90K0.99×
27Alabama~70K0.99×
28Vermont~8K0.99×
29Arkansas~40K0.98×
30Rhode Island~10K0.98×
31Iowa~40K0.97×
32Hawaii~20K0.97×
33Michigan~100K0.96×
34West Virginia~20K0.94×
35Idaho~20K0.93×
36Tennessee~90K0.92×
37Oregon~50K0.92×
38Utah~40K0.92×
39Mississippi~40K0.92×
40Maine~20K0.92×
41Delaware~10K0.92×
42Maryland~70K0.90×
43Washington, District of Columbia~10K0.87×
44North Dakota~8K0.87×
45Florida~300K0.84×
46New York~200K0.83×
47Louisiana~50K0.81×
48Missouri~60K0.80×
49Wisconsin~60K0.78×
50Minnesota~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Saint Patrick's Day, United States
0.70×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Patrick's Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Patrick's Day audience
#·InterestCategoryAffinity×
01Irish languagePolitics & Society23.55×
02Valentine's DayKids & Family3.55×
03Hobby LobbyHome & Garden2.01×
04Dollar TreeShopping1.93×
05CBSMovies & TV1.84×
06MammalPets & Animals1.83×
07Macy'sShopping1.82×
08GardenHome & Garden1.75×
09NBCMovies & TV1.73×
10PleasurePolitics & Society1.70×
11FriendshipKids & Family1.69×
12EatingFood & Beverages1.68×
13HistoryLiterature1.66×
14PinterestInternet & Social Media1.62×
15SocietyPolitics & Society1.61×
16PrintingTechnology & Electronics1.58×
17U.S. stateTravel & Leisure1.56×
18PsychologyBusiness & Career1.56×
19Comedy moviesMovies & TV1.50×
20ChildKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Patrick's Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Patrick's Day audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.58×
Convenience OrientationPREMIUM1.47×
TraditionCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Patrick's Day audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint Patrick's Day have in United States?

Saint Patrick's Day has an estimated audience of 4,287,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Saint Patrick's Day fans?

61.1% of Saint Patrick's Day fans are female, 38.9% are male, with an average age of 41.1 years.

03

Which brands do Saint Patrick's Day fans like most?

Saint Patrick's Day fans show strongest brand affinity for Irish language (23.55×), NBC (1.73×), and Hobby Lobby (2.01×) over the country average.

04

Where do Saint Patrick's Day fans live in United States?

Saint Patrick's Day fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Patrick's Day fans also like?

Beyond Saint Patrick's Day itself, the audience over-indexes on NBC (1.73×), Hobby Lobby (2.01×), U.S. state (1.56×), and Comedy movies (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Saint Patrick's Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Patrick's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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