GLAAD Audience in United States

GLAAD logo

GLAAD has an estimated audience of 48,736 people in United States. 60.3% are female, 39.7% are male, average age 36.7. Top regions: California, New York, Texas. Top brand affinities: Nationality, Natural rubber, 3D printing, Solo climbing, Whataburger.

The average GLAAD fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Natural rubber, 3D printing, with strongest over-indexing on Nationality (2.21× the country average). Demographically, the GLAAD audience skews more female with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of GLAAD fans

Demographic split for GLAAD audience in United States
MetricValue
Female60.3%
Male39.7%
Average age36.7
Estimated audience size48,736

Audience persona

The typical GLAAD fan in United States is more female, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for GLAAD in United States
RegionReachAffinity
California110,4251.17×
New York92,4771.93×
Texas51,4680.7×
Florida43,4750.75×
Massachusetts32,3901.92×
Pennsylvania30,2501.05×
Illinois29,8681.05×
Ohio24,7370.94×
Virginia24,0411.15×
New Jersey23,9041.1×
North Carolina23,3340.91×
Georgia23,2800.88×
Michigan21,3270.95×
Washington21,1831.23×
Arizona17,5291×
Maryland17,1271.16×
Colorado15,3981.14×
Tennessee13,3760.78×
Minnesota13,3721.09×
Indiana13,1350.84×
Missouri12,8160.93×
Oregon12,4441.27×
Wisconsin12,2250.95×
Connecticut11,6671.36×
South Carolina10,1110.79×
Alabama9,7320.81×
Kentucky8,9560.83×
Louisiana8,6840.79×
Washington, District of Columbia8,3513.25×
Utah7,2470.95×
Oklahoma6,6990.7×
Iowa5,9080.84×
Kansas5,8310.86×
Nevada5,3900.65×
Arkansas5,2520.74×
Maine4,2601.39×
New Hampshire3,9341.17×
Mississippi3,6630.52×
Rhode Island3,3771.24×
New Mexico3,1930.74×
Nebraska2,9960.7×
Idaho2,8410.66×
Hawaii2,7610.75×
West Virginia2,6520.67×
Montana2,0770.87×
Vermont2,0761.38×
Delaware1,9280.82×
Alaska1,6410.9×
South Dakota1,0480.53×
North Dakota1,0200.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GLAAD audience
BrandAffinityCategory
Nationality2.21×Politics & Society
Natural rubber2.03×Cars & Mobility
3D printing2.28×Technology & Electronics
Solo climbing6.07×Sports
Whataburger1.51×Food & Beverages
Bank account1.7×Business & Career
Sailor2.84×Travel & Leisure
Nebraska1.51×Travel & Leisure
IS (Infinite Stratos)1.71×Literature
Enfamil2.83×Kids & Family
Iowa Lottery4×Games
Mortgage insurance1.6×Business & Career
Necktie1.76×Fashion & Accessoires
Business English1.76×Business & Career
Food quality4.21×Food & Beverages
The Diving Bell and the Butterfly7.23×Movies & TV
Bugatti Chiron3.11×Cars & Mobility
Parma3.58×Travel & Leisure
Temple Grandin2.13×Literature
Commercial mortgage1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GLAAD audience
TraitClusterScore
LGBTQ+ IdentityOPEN19.04
Family OrientationCONSERVATISM2.23
SustainabilityBALANCE2.03
IndividualismJOY1.52
Early Adopter MentalityPOWER1.48
MindfulnessBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for GLAAD
CountryShare
United States33.7%
United Kingdom13.9%
Canada11.0%

See GLAAD audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does GLAAD have in United States?

GLAAD has an estimated audience of 48,736 people in United States, concentrated in California and New York.

What is the gender split and age of GLAAD fans?

60.3% of GLAAD fans are female, 39.7% are male, with an average age of 36.7 years.

Which brands do GLAAD fans like most?

GLAAD fans show strongest brand affinity for Nationality (2.21×), Natural rubber (2.03×), and 3D printing (2.28×) over the country average.

Where do GLAAD fans live in United States?

GLAAD fans in United States are most concentrated in California (reach 110,425), New York (reach 92,477), and Texas (reach 51,468). These three regions account for the largest share of the active audience.

What other brands do GLAAD fans also like?

Beyond GLAAD itself, the audience over-indexes on Natural rubber (2.03×), 3D printing (2.28×), Solo climbing (6.07×), and Whataburger (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GLAAD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.