Rascasse Audience Intelligence

GLAAD Audience in United States

A data profile of the people who buy, follow and care about GLAAD in United States — modelled from more than twelve digital signal sources. GLAAD has an estimated audience of 853,902 people in United States.

#46among Charity in United States#243among NGO / Political Party in United States#1556in Politics & Society

The average GLAAD fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Whataburger, LGBT tourism, Wingstop, with strongest over-indexing on Whataburger (8.44× the country average).

Demographically, the GLAAD audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GLAAD fan in United States is more female, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GLAAD profile in United States.

Audience size
854K
in United States
Gender
60.3%♀
39.7% male
Age
36.7
average years
Country rank
#26303
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of GLAAD fans

60.3% are female, 39.7% are male, average age 36.7.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for GLAAD audience in United States
MetricValue
Female60.3%
Male39.7%
Average age36.7
Estimated audience size853,902
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the GLAAD audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3922%
40-4918%
50+13%
Fig. 04

Worldwide distribution

78.6%

of the worldwide GLAAD audience comes from United States.

Worldwide audience distribution share by country for GLAAD
CountryShare
United States78.6%
Japan6.8%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GLAAD audience in United States is strongest.

Fig. 05

Top regions by affinity

GLAAD fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.64×
02Massachusetts~30K1.75×
03New York~80K1.69×
04Connecticut~10K1.27×
05Oregon~10K1.26×
06Maine~4K1.24×
07Washington~20K1.22×
08Vermont~2K1.20×
09New Hampshire~4K1.14×
10California~100K1.13×
11Rhode Island~3K1.13×
12Maryland~20K1.12×
13Virginia~20K1.10×
14Colorado~10K1.10×
15Minnesota~10K1.08×
16New Jersey~20K1.06×
17Pennsylvania~30K1.04×
18Utah~8K1.01×
19Illinois~30K1.00×
20Wisconsin~10K0.97×
21Alaska~2K0.97×
22Ohio~30K0.96×
23Missouri~10K0.95×
24Montana~2K0.95×
25Michigan~20K0.94×
26Arizona~20K0.94×
27Delaware~2K0.94×
28Kansas~6K0.93×
29North Carolina~20K0.91×
30Iowa~6K0.91×
31Kentucky~10K0.90×
32North Dakota~2K0.90×
33Georgia~20K0.89×
34Hawaii~3K0.89×
35South Dakota~2K0.89×
36Indiana~10K0.88×
37Arkansas~6K0.88×
38Tennessee~10K0.87×
39New Mexico~4K0.87×
40West Virginia~3K0.87×
41Nebraska~4K0.86×
42Idaho~4K0.86×
43Alabama~10K0.84×
44South Carolina~10K0.83×
45Louisiana~9K0.83×
46Oklahoma~8K0.83×
47Nevada~7K0.79×
48Mississippi~6K0.79×
49Florida~40K0.75×
50Texas~50K0.70×
Fig. 06

Affinity by region

Affinity by region — GLAAD, United States
0.70×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GLAAD audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GLAAD audience
#·InterestCategoryAffinity×
01LGBT tourismTravel & Leisure34.96×
02Transgender activismPolitics & Society24.81×
03El Pollo LocoFood & Beverages10.54×
04WhataburgerFood & Beverages8.44×
05Florida PanthersSports6.27×
06WingstopFood & Beverages4.35×
07MadonnaMusic & Radio4.04×
08PoliticoPolitics & Society3.91×
09Family carCars & Mobility3.89×
10Sustainable energyHome & Garden3.19×
11Las VegasTravel & Leisure3.18×
12Real-time strategyGames2.91×
13Emmy AwardMovies & TV2.85×
14Stand-up comedyMovies & TV2.56×
15Britney SpearsMusic & Radio2.30×
16ULTA BeautyBeauty & Wellness2.10×
17Charitable organizationPolitics & Society2.04×
18ActivismPolitics & Society1.91×
19Nonprofit organizationPolitics & Society1.79×
20The UPS StoreShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GLAAD audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GLAAD audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.25×
IndividualismJOY1.94×
SustainabilityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GLAAD audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
DIY MentalityTHRILL0.82×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GLAAD have in United States?

GLAAD has an estimated audience of 853,902 people in United States, concentrated in California and New York.

02

What is the gender split and age of GLAAD fans?

60.3% of GLAAD fans are female, 39.7% are male, with an average age of 36.7 years.

03

Which brands do GLAAD fans like most?

GLAAD fans show strongest brand affinity for Whataburger (8.44×), LGBT tourism (34.96×), and Wingstop (4.35×) over the country average.

04

Where do GLAAD fans live in United States?

GLAAD fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do GLAAD fans also like?

Beyond GLAAD itself, the audience over-indexes on LGBT tourism (34.96×), Wingstop (4.35×), El Pollo Loco (10.54×), and Las Vegas (3.18×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See GLAAD audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GLAAD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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