Rascasse Audience Intelligence

Good Morning America Audience in United States

A data profile of the people who buy, follow and care about Good Morning America in United States — modelled from more than twelve digital signal sources. Good Morning America has an estimated audience of 9,241,417 people in United States.

#82among Movie / TV Show / Series in United States#296in Movies & TV

The average Good Morning America fan in United States is 43.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include Michael Jackson, Breakfast television, TMZ, with strongest over-indexing on Michael Jackson (2.33× the country average).

Demographically, the Good Morning America audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Good Morning America fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Michael Jackson.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Good Morning America profile in United States.

Audience size
9.2M
in United States
Gender
73.3%♀
26.7% male
Age
43.6
average years
Country rank
#3884
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Good Morning America viewers

73.3% are female, 26.7% are male, average age 43.6.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Good Morning America audience in United States
MetricValue
Female73.3%
Male26.7%
Average age43.6
Estimated audience size9,241,417
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Good Morning America audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4927%
50+27%
Fig. 04

Worldwide distribution

87.7%

of the worldwide Good Morning America audience comes from United States.

Worldwide audience distribution share by country for Good Morning America
CountryShare
United States87.7%
Canada2.7%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Good Morning America audience in United States is strongest.

Fig. 05

Top regions by affinity

Good Morning America fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~70K2.05×
02Wisconsin~200K1.60×
03Nebraska~70K1.60×
04Pennsylvania~400K1.54×
05Delaware~30K1.45×
06Iowa~90K1.39×
07South Dakota~30K1.36×
08Massachusetts~200K1.31×
09New Mexico~50K1.27×
10Minnesota~100K1.22×
11Kansas~80K1.22×
12North Carolina~300K1.21×
13Michigan~300K1.20×
14New Jersey~200K1.16×
15Arkansas~80K1.15×
16Mississippi~80K1.14×
17Connecticut~90K1.12×
18New York~500K1.09×
19Georgia~300K1.08×
20Ohio~300K1.06×
21West Virginia~40K1.05×
22North Dakota~20K1.05×
23Tennessee~200K1.04×
24Maine~30K1.02×
25Oklahoma~90K1.01×
26Illinois~300K0.99×
27South Carolina~100K0.96×
28Virginia~200K0.94×
29Kentucky~100K0.94×
30Indiana~100K0.93×
31Florida~500K0.91×
32Louisiana~100K0.91×
33Missouri~100K0.89×
34Alabama~100K0.89×
35Texas~600K0.84×
36Idaho~30K0.81×
37Vermont~10K0.81×
38Montana~20K0.77×
39Rhode Island~20K0.76×
40Maryland~100K0.73×
41Colorado~90K0.73×
42Oregon~70K0.73×
43Arizona~100K0.67×
44Washington, District of Columbia~20K0.64×
45Washington~100K0.63×
46Nevada~50K0.58×
47Hawaii~20K0.58×
48Alaska~10K0.56×
49California~500K0.55×
50Utah~40K0.54×
Fig. 06

Affinity by region

Affinity by region — Good Morning America, United States
0.54×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Good Morning America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Good Morning America audience
#·InterestCategoryAffinity×
01Hilary DuffMovies & TV4.28×
02Catherine Zeta-JonesMovies & TV4.28×
03Sharon OsbourneMovies & TV4.28×
04Breakfast televisionMovies & TV3.02×
05QVCMovies & TV2.43×
06Michael JacksonMusic & Radio2.33×
07Chuck NorrisMovies & TV2.14×
08Microwave ovenHome & Garden2.13×
09CBS NewsMovies & TV2.07×
10TMZInternet & Social Media1.92×
11Real propertyHome & Garden1.92×
12Discount storesShopping1.85×
13GeneticsKids & Family1.80×
14DentistryBusiness & Career1.80×
15TV talkshowsMovies & TV1.66×
16Fox News ChannelMovies & TV1.65×
17IKEAHome & Garden1.62×
18Shopping mallsShopping1.58×
19Nonprofit organizationPolitics & Society1.52×
20HollywoodTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Good Morning America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Good Morning America audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
SpiritualityBALANCE1.30×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Good Morning America audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.82×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Good Morning America have in United States?

Good Morning America has an estimated audience of 9,241,417 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Good Morning America viewers?

73.3% of Good Morning America fans are female, 26.7% are male, with an average age of 43.6 years.

03

Which brands do Good Morning America fans like most?

Good Morning America fans show strongest brand affinity for Michael Jackson (2.33×), Breakfast television (3.02×), and TMZ (1.92×) over the country average.

04

Where do Good Morning America fans live in United States?

Good Morning America fans in United States are most concentrated in Texas (reach ~600K), Florida (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Good Morning America fans also like?

Beyond Good Morning America itself, the audience over-indexes on Breakfast television (3.02×), TMZ (1.92×), Hilary Duff (4.28×), and Nonprofit organization (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Good Morning America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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