Good Morning America Audience in United States

Good Morning America has an estimated audience of 8,132,288 people in United States. 73.3% are female, 26.7% are male, average age 43.6. Top regions: Texas, New York, California. Top brand affinities: Singer-songwriter, MSN, Diabetes mellitus awareness, Chuck Norris, Capital One.

The average Good Morning America fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Singer-songwriter, MSN, Diabetes mellitus awareness, with strongest over-indexing on Singer-songwriter (3.73× the country average). Demographically, the Good Morning America audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Good Morning America fans

Demographic split for Good Morning America audience in United States
MetricValue
Female73.3%
Male26.7%
Average age43.6
Estimated audience size8,132,288

Audience persona

The typical Good Morning America fan in United States is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Singer-songwriter.

Top regions in United States

Top regions ranked by reach for Good Morning America in United States
RegionReachAffinity
Texas643,0230.92×
New York538,7621.19×
California532,9990.6×
Florida506,0090.92×
Pennsylvania429,3741.57×
North Carolina322,6521.32×
Georgia293,0971.17×
Illinois280,3671.03×
Ohio269,4091.08×
Michigan264,6031.24×
New Jersey247,7011.2×
Massachusetts212,8461.33×
Wisconsin197,1281.61×
Virginia190,7000.96×
Tennessee178,3461.09×
Minnesota148,3671.27×
Indiana138,6420.93×
South Carolina115,1150.94×
Missouri114,2810.87×
Arizona113,4910.68×
Washington109,7440.67×
Alabama104,3780.92×
Maryland103,7040.74×
Colorado96,2190.75×
Louisiana94,8820.9×
Kentucky93,8630.92×
Oklahoma92,7131.03×
Iowa92,4041.38×
Connecticut91,6861.12×
Kansas79,4251.24×
Arkansas74,8441.12×
Mississippi73,5251.1×
Oregon67,9160.73×
New Hampshire65,6422.05×
Nebraska65,2981.6×
New Mexico52,7781.29×
Nevada45,1210.57×
West Virginia36,7980.97×
Utah36,5350.5×
Idaho32,8530.81×
Delaware30,6341.37×
Maine29,1261×
South Dakota22,9111.22×
Hawaii19,6330.56×
Rhode Island16,9360.65×
Montana16,4640.73×
North Dakota16,0700.96×
Washington, District of Columbia15,2450.62×
Vermont8,7410.61×
Wyoming6,7170.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Good Morning America audience
BrandAffinityCategory
Singer-songwriter3.73×Music & Radio
MSN2.85×News
Diabetes mellitus awareness4.28×Health
Chuck Norris3.8×Movies & TV
Capital One2.21×Business & Career
Google Flights2.86×Travel & Leisure
Staples (Canada)2.53×Business & Career
Microblogging4.28×Technology & Electronics
Google Maps1.82×Internet & Social Media
Autism Awareness4.28×Health
Planet Fitness1.78×Sports
Dentistry2.38×Business & Career
Real property2.33×Home & Garden
Dollar General1.68×Shopping
Catherine O'Hara2.87×Movies & TV
Horoscope3.88×Health
Scooby-Doo2.21×Movies & TV
Hobby Lobby1.56×Home & Garden
Hollywood1.78×Travel & Leisure
Texas Roadhouse1.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Good Morning America audience
TraitClusterScore
ExtroversionTHRILL1.3
Community OrientationOPEN1.21
CreativityOPEN1.15
Family OrientationCONSERVATISM1.14
IndulgenceJOY1.11
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Good Morning America
CountryShare
United States86.5%
Canada3.0%
United Kingdom2.3%

See Good Morning America audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Good Morning America have in United States?

Good Morning America has an estimated audience of 8,132,288 people in United States, concentrated in Texas and New York.

What is the gender split and age of Good Morning America fans?

73.3% of Good Morning America fans are female, 26.7% are male, with an average age of 43.6 years.

Which brands do Good Morning America fans like most?

Good Morning America fans show strongest brand affinity for Singer-songwriter (3.73×), MSN (2.85×), and Diabetes mellitus awareness (4.28×) over the country average.

Where do Good Morning America fans live in United States?

Good Morning America fans in United States are most concentrated in Texas (reach 643,023), New York (reach 538,762), and California (reach 532,999). These three regions account for the largest share of the active audience.

What other brands do Good Morning America fans also like?

Beyond Good Morning America itself, the audience over-indexes on MSN (2.85×), Diabetes mellitus awareness (4.28×), Chuck Norris (3.8×), and Capital One (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Good Morning America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.