Gordon Parks Audience in United States

Gordon Parks logo

Gordon Parks has an estimated audience of 405,581 people in United States. 60.4% are female, 39.6% are male, average age 50.4. Top regions: California, New York, Texas. Top brand affinities: Whataburger, Necktie, Business English, Commercial mortgage, Enfamil.

The average Gordon Parks fan in United States is 50.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Whataburger, Necktie, Business English, with strongest over-indexing on Whataburger (1.88× the country average). Demographically, the Gordon Parks audience skews more female with an average age of 50.4, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Photographer

Demographics of Gordon Parks fans

Demographic split for Gordon Parks audience in United States
MetricValue
Female60.4%
Male39.6%
Average age50.4
Estimated audience size405,581

Audience persona

The typical Gordon Parks fan in United States is more female, around 50.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Gordon Parks in United States
RegionReachAffinity
California42,7600.96×
New York39,8401.76×
Texas25,5270.73×
Florida23,4630.85×
Georgia21,5921.73×
Illinois18,1861.35×
Ohio15,4681.24×
Kansas13,3944.19×
North Carolina12,5671.03×
Maryland12,3781.77×
Pennsylvania11,9170.87×
Michigan11,4441.08×
Wisconsin11,1131.82×
Virginia11,0621.12×
New Jersey10,3531×
Minnesota9,3001.6×
Missouri8,3831.28×
Massachusetts6,8600.86×
Alabama6,6601.18×
Tennessee6,3860.78×
Washington6,3220.78×
Louisiana5,8481.12×
South Carolina5,3910.88×
Washington, District of Columbia5,1924.26×
Indiana4,6430.63×
Mississippi4,6171.38×
Arizona4,1520.5×
Connecticut4,0651×
Kentucky3,4620.68×
Oregon3,4310.74×
Colorado3,3850.53×
Oklahoma2,8010.62×
Arkansas2,7270.82×
Nevada1,9080.49×
Iowa1,8110.54×
Utah1,6550.46×
Delaware1,3051.17×
Rhode Island1,2200.94×
Maine1,2020.83×
Nebraska1,0820.53×
New Mexico1,0600.52×
New Hampshire8070.51×
West Virginia7880.42×
Vermont7000.98×
Idaho6290.31×
Hawaii5820.33×
South Dakota3840.41×
Montana3700.33×
North Dakota3200.38×
Alaska3190.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gordon Parks audience
BrandAffinityCategory
Whataburger1.88×Food & Beverages
Necktie2.33×Fashion & Accessoires
Business English1.57×Business & Career
Commercial mortgage1.63×Business & Career
Enfamil1.59×Kids & Family
Celtic punk1.8×Music & Radio
Ironmongery1.62×Home & Garden
Islamic eschatology1.94×Politics & Society
Iguala1.74×Travel & Leisure
Roaming1.93×Technology & Electronics
Catania1.63×Travel & Leisure
Pyrite2.37×Business & Career
Ephraim1.72×
Ivana (singer)2.46×
Albert Hammond, Jr.2.5×Music & Radio
Canino2.49×Travel & Leisure
JR Aquino1.64×
Night Shift Nurses2.8×Literature
Asia Cruise2.06×Music & Radio
René Higuita1.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gordon Parks audience
TraitClusterScore
Early Adopter MentalityPOWER1.54
Community OrientationOPEN1.5
SustainabilityBALANCE1.44
MindfulnessBALANCE1.43
Design AffinityPREMIUM1.41
LGBTQ+ IdentityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Gordon Parks
CountryShare
United States94.6%
Germany3.0%
Italy2.4%

See Gordon Parks audiences in other countries

More Photographer audiences in United States

Frequently asked questions

How many fans does Gordon Parks have in United States?

Gordon Parks has an estimated audience of 405,581 people in United States, concentrated in California and New York.

What is the gender split and age of Gordon Parks fans?

60.4% of Gordon Parks fans are female, 39.6% are male, with an average age of 50.4 years.

Which brands do Gordon Parks fans like most?

Gordon Parks fans show strongest brand affinity for Whataburger (1.88×), Necktie (2.33×), and Business English (1.57×) over the country average.

Where do Gordon Parks fans live in United States?

Gordon Parks fans in United States are most concentrated in California (reach 42,760), New York (reach 39,840), and Texas (reach 25,527). These three regions account for the largest share of the active audience.

What other brands do Gordon Parks fans also like?

Beyond Gordon Parks itself, the audience over-indexes on Necktie (2.33×), Business English (1.57×), Commercial mortgage (1.63×), and Enfamil (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gordon Parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.