A data profile of the people who buy, follow and care about Gordon Parks in United States — modelled from more than twelve digital signal sources. Gordon Parks has an estimated audience of 422,376 people in United States.
The average Gordon Parks fan in United States is 50.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include CNN, Emmy Award, Nonprofit organization, with strongest over-indexing on CNN (2.97× the country average).
Demographically, the Gordon Parks audience skews more female with an average age of 50.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gordon Parks fan in United States is more female, around 50.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CNN.
The key figures that characterise the Gordon Parks profile in United States.
60.4% are female, 39.6% are male, average age 50.4.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 50.4 |
| Estimated audience size | 422,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 50% |
Where the Gordon Parks audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kansas | ~10K | 3.63× | |
| 02 | Washington, District of Columbia | ~4K | 3.16× | |
| 03 | Wisconsin | ~20K | 2.98× | |
| 04 | Ohio | ~20K | 1.85× | |
| 05 | South Dakota | ~2K | 1.84× | |
| 06 | Illinois | ~20K | 1.78× | |
| 07 | Georgia | ~20K | 1.59× | |
| 08 | Maryland | ~10K | 1.59× | |
| 09 | New York | ~30K | 1.41× | |
| 10 | Minnesota | ~8K | 1.33× | |
| 11 | Kentucky | ~7K | 1.32× | |
| 12 | Mississippi | ~4K | 1.18× | |
| 13 | Michigan | ~10K | 1.13× | |
| 14 | Virginia | ~10K | 1.13× | |
| 15 | Missouri | ~7K | 1.11× | |
| 16 | Alabama | ~6K | 1.08× | |
| 17 | Louisiana | ~6K | 1.06× | |
| 18 | Delaware | ~1K | 1.04× | |
| 19 | North Carolina | ~10K | 0.99× | |
| 20 | Maine | ~1K | 0.99× | |
| 21 | Pennsylvania | ~10K | 0.96× | |
| 22 | New Jersey | ~10K | 0.93× | |
| 23 | Vermont | <1K | 0.93× | |
| 24 | Arkansas | ~3K | 0.91× | |
| 25 | Oklahoma | ~4K | 0.90× | |
| 26 | Rhode Island | ~1K | 0.90× | |
| 27 | California | ~40K | 0.89× | |
| 28 | Connecticut | ~4K | 0.89× | |
| 29 | South Carolina | ~5K | 0.87× | |
| 30 | Alaska | <1K | 0.83× | |
| 31 | North Dakota | <1K | 0.82× | |
| 32 | Washington | ~6K | 0.77× | |
| 33 | Massachusetts | ~6K | 0.77× | |
| 34 | Montana | <1K | 0.77× | |
| 35 | Texas | ~30K | 0.74× | |
| 36 | Florida | ~20K | 0.74× | |
| 37 | Oregon | ~3K | 0.74× | |
| 38 | Nebraska | ~1K | 0.73× | |
| 39 | New Hampshire | ~1K | 0.73× | |
| 40 | West Virginia | ~1K | 0.72× | |
| 41 | Hawaii | ~1K | 0.72× | |
| 42 | New Mexico | ~1K | 0.71× | |
| 43 | Tennessee | ~6K | 0.70× | |
| 44 | Idaho | ~1K | 0.69× | |
| 45 | Indiana | ~5K | 0.68× | |
| 46 | Nevada | ~3K | 0.64× | |
| 47 | Iowa | ~2K | 0.64× | |
| 48 | Utah | ~2K | 0.62× | |
| 49 | Colorado | ~4K | 0.61× | |
| 50 | Arizona | ~5K | 0.55× |
The strongest cross-interests of the Gordon Parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emmy Award | Movies & TV | 4.18× | ||
| 02 | The New York Times | News | 3.21× | ||
| 03 | CNN | Movies & TV | 2.97× | ||
| 04 | Innovation | Business & Career | 2.94× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.90× | ||
| 06 | Golden Globe Award | Movies & TV | 2.49× | ||
| 07 | Public transport | Cars & Mobility | 2.49× | ||
| 08 | Barack Obama | Politics & Society | 2.32× | ||
| 09 | Nonprofit organization | Politics & Society | 2.16× | ||
| 10 | Bakery | Food & Beverages | 1.92× | ||
| 11 | Cocktail | Food & Beverages | 1.72× | ||
| 12 | Wine | Food & Beverages | 1.70× | ||
| 13 | Tradition | Politics & Society | 1.70× | ||
| 14 | Documentary movies | Movies & TV | 1.68× | ||
| 15 | TV talkshows | Movies & TV | 1.67× | ||
| 16 | HBO | Movies & TV | 1.65× | ||
| 17 | Veganism | Food & Beverages | 1.64× | ||
| 18 | Health care | Business & Career | 1.55× | ||
| 19 | Religion | Business & Career | 1.53× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.38× | |
| Career Orientation | POWER | 2.16× | |
| Tradition | CONSERVATISM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.49× | |
| Risk Appetite | THRILL | 0.50× | |
| Family Orientation | CONSERVATISM | 0.50× |
Gordon Parks has an estimated audience of 422,376 people in United States, concentrated in California and New York.
60.4% of Gordon Parks fans are female, 39.6% are male, with an average age of 50.4 years.
Gordon Parks fans show strongest brand affinity for CNN (2.97×), Emmy Award (4.18×), and Nonprofit organization (2.16×) over the country average.
Gordon Parks fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Gordon Parks itself, the audience over-indexes on Emmy Award (4.18×), Nonprofit organization (2.16×), Innovation (2.94×), and The New York Times (3.21×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gordon Parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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