A data profile of the people who buy, follow and care about Gothic art in United States — modelled from more than twelve digital signal sources. Gothic art has an estimated audience of 1,221,070 people in United States.
The average Gothic art fan in United States is 30.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include International education, Goth subculture, Broadway theatre, with strongest over-indexing on International education (23.03× the country average).
Demographically, the Gothic art audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gothic art fan in United States is more female, around 30.4 years old, with strong Mindfulness tendencies and a notable affinity for International education.
The key figures that characterise the Gothic art profile in United States.
55.3% are female, 44.7% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 30.4 |
| Estimated audience size | 1,221,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 7% |
Where the Gothic art audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~20K | 1.67× | |
| 02 | Idaho | ~8K | 1.28× | |
| 03 | Oklahoma | ~20K | 1.20× | |
| 04 | Oregon | ~20K | 1.17× | |
| 05 | Texas | ~100K | 1.16× | |
| 06 | Montana | ~4K | 1.16× | |
| 07 | Alaska | ~3K | 1.15× | |
| 08 | Washington | ~30K | 1.14× | |
| 09 | California | ~200K | 1.13× | |
| 10 | New Mexico | ~7K | 1.13× | |
| 11 | Arizona | ~30K | 1.09× | |
| 12 | West Virginia | ~6K | 1.09× | |
| 13 | Kansas | ~10K | 1.08× | |
| 14 | Indiana | ~20K | 1.07× | |
| 15 | Kentucky | ~20K | 1.07× | |
| 16 | Arkansas | ~10K | 1.06× | |
| 17 | Tennessee | ~30K | 1.04× | |
| 18 | Colorado | ~20K | 1.04× | |
| 19 | Virginia | ~30K | 1.01× | |
| 20 | North Carolina | ~40K | 1.00× | |
| 21 | Missouri | ~20K | 0.99× | |
| 22 | Vermont | ~2K | 0.99× | |
| 23 | Nebraska | ~6K | 0.98× | |
| 24 | Georgia | ~40K | 0.97× | |
| 25 | Maine | ~4K | 0.97× | |
| 26 | New Hampshire | ~5K | 0.96× | |
| 27 | Rhode Island | ~4K | 0.96× | |
| 28 | Louisiana | ~10K | 0.95× | |
| 29 | Florida | ~80K | 0.94× | |
| 30 | South Carolina | ~20K | 0.94× | |
| 31 | Nevada | ~10K | 0.94× | |
| 32 | Michigan | ~30K | 0.93× | |
| 33 | Alabama | ~20K | 0.93× | |
| 34 | South Dakota | ~3K | 0.93× | |
| 35 | North Dakota | ~2K | 0.93× | |
| 36 | Pennsylvania | ~40K | 0.92× | |
| 37 | Wisconsin | ~20K | 0.92× | |
| 38 | Iowa | ~9K | 0.91× | |
| 39 | Ohio | ~30K | 0.90× | |
| 40 | Minnesota | ~20K | 0.90× | |
| 41 | Washington, District of Columbia | ~3K | 0.90× | |
| 42 | New York | ~60K | 0.89× | |
| 43 | Massachusetts | ~20K | 0.89× | |
| 44 | Connecticut | ~10K | 0.89× | |
| 45 | Mississippi | ~9K | 0.87× | |
| 46 | Illinois | ~40K | 0.86× | |
| 47 | Hawaii | ~5K | 0.86× | |
| 48 | Maryland | ~20K | 0.83× | |
| 49 | New Jersey | ~20K | 0.78× | |
| 50 | Delaware | ~3K | 0.76× |
The strongest cross-interests of the Gothic art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 23.03× | ||
| 02 | Goth subculture | Fashion & Accessoires | 12.44× | ||
| 03 | Disneyland Paris | Travel & Leisure | 11.95× | ||
| 04 | Berlin Wall | Travel & Leisure | 10.46× | ||
| 05 | Portrait painting | Arts & Culture | 10.27× | ||
| 06 | American Horror Story | Movies & TV | 8.34× | ||
| 07 | Graphic novel | Literature | 7.53× | ||
| 08 | Broadway theatre | Travel & Leisure | 7.04× | ||
| 09 | Tokyo | Travel & Leisure | 6.50× | ||
| 10 | Watercolor painting | Arts & Culture | 6.33× | ||
| 11 | Oil painting | Arts & Culture | 6.01× | ||
| 12 | Britney Spears | Music & Radio | 5.98× | ||
| 13 | Abstract art | Arts & Culture | 5.59× | ||
| 14 | Anne Hathaway | Movies & TV | 5.04× | ||
| 15 | Spirit Halloween | Kids & Family | 4.95× | ||
| 16 | Renewable energy | Business & Career | 4.36× | ||
| 17 | Beetlejuice | Movies & TV | 4.26× | ||
| 18 | Discount stores | Shopping | 3.48× | ||
| 19 | Pizza Hut | Food & Beverages | 2.98× | ||
| 20 | Subway | Food & Beverages | 2.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.79× | |
| Community Orientation | OPEN | 2.16× | |
| Individualism | JOY | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× |
Gothic art has an estimated audience of 1,221,070 people in United States, concentrated in California and Texas.
55.3% of Gothic art fans are female, 44.7% are male, with an average age of 30.4 years.
Gothic art fans show strongest brand affinity for International education (23.03×), Goth subculture (12.44×), and Broadway theatre (7.04×) over the country average.
Gothic art fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Gothic art itself, the audience over-indexes on Goth subculture (12.44×), Broadway theatre (7.04×), Britney Spears (5.98×), and Disneyland Paris (11.95×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gothic art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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