Rascasse Audience Intelligence

grand theft auto Audience in United States

A data profile of the people who buy, follow and care about grand theft auto in United States — modelled from more than twelve digital signal sources. grand theft auto has an estimated audience of 304,696 people in United States.

#442among Video game in United States#747among Video / Board Game in United States#1112in Games

The average grand theft auto fan in United States is 26.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grand Theft Auto V, League of Legends, Carcare, with strongest over-indexing on Grand Theft Auto V (36.59× the country average).

Demographically, the grand theft auto audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical grand theft auto fan in United States is more male, around 26.4 years old, with strong Patriotism tendencies and a notable affinity for Grand Theft Auto V.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the grand theft auto profile in United States.

Audience size
305K
in United States
Gender
17.3%♀
82.7% male
Age
26.4
average years
Country rank
#47978
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of grand theft auto fans

17.3% are female, 82.7% are male, average age 26.4.

Fig. 02

Gender split

17.3%
Female
82.7%
Male
Demographic split for grand theft auto audience in United States
MetricValue
Female17.3%
Male82.7%
Average age26.4
Estimated audience size304,696
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the grand theft auto audience in United States
Age bracketShare%
16-1953%
20-2929%
30-3911%
40-495%
50+2%
Fig. 04

Worldwide distribution

13.6%

of the worldwide grand theft auto audience comes from United States.

Worldwide audience distribution share by country for grand theft auto
CountryShare
United States13.6%
Saudi Arabia9.2%
South Africa4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the grand theft auto audience in United States is strongest.

Fig. 05

Top regions by affinity

grand theft auto fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~3K1.40×
02Louisiana~5K1.32×
03Arkansas~3K1.27×
04Alabama~5K1.22×
05Kentucky~5K1.21×
06Oklahoma~4K1.20×
07Georgia~10K1.18×
08Tennessee~7K1.14×
09Ohio~10K1.13×
10Missouri~6K1.13×
11West Virginia~2K1.13×
12Indiana~6K1.10×
13Texas~30K1.09×
14Michigan~9K1.08×
15New Mexico~2K1.08×
16Florida~20K1.06×
17South Carolina~5K1.06×
18Nevada~3K1.04×
19North Carolina~9K1.03×
20North Dakota<1K1.02×
21Kansas~2K1.01×
22California~30K1.00×
23Pennsylvania~10K1.00×
24Arizona~6K1.00×
25Nebraska~2K1.00×
26Maryland~5K0.99×
27Iowa~2K0.99×
28New York~20K0.98×
29Illinois~10K0.97×
30South Dakota<1K0.96×
31Washington~6K0.94×
32Wisconsin~4K0.94×
33Virginia~7K0.93×
34Oregon~3K0.93×
35Connecticut~3K0.93×
36Montana<1K0.93×
37Idaho~1K0.92×
38Alaska<1K0.92×
39Delaware<1K0.90×
40Colorado~4K0.89×
41Rhode Island<1K0.89×
42New Jersey~7K0.88×
43Maine<1K0.88×
44Washington, District of Columbia<1K0.84×
45Massachusetts~5K0.83×
46New Hampshire<1K0.83×
47Minnesota~4K0.82×
48Utah~2K0.82×
49Vermont<1K0.81×
50Hawaii<1K0.75×
Fig. 06

Affinity by region

Affinity by region — grand theft auto, United States
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the grand theft auto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for grand theft auto audience
#·InterestCategoryAffinity×
01Grand Theft Auto VGames36.59×
02Mazda MX-5Cars & Mobility17.73×
03International educationBusiness & Career11.57×
04CarcareCars & Mobility11.12×
05Open worldGames10.16×
06League of LegendsGames10.10×
07Motorcycle helmetCars & Mobility10.06×
08Counter-Strike: Global OffensiveGames9.65×
09Max VerstappenSports9.22×
10Honda CivicCars & Mobility8.26×
11Antique carCars & Mobility8.10×
12Auto showCars & Mobility8.10×
13Family carCars & Mobility7.93×
14Electronic sportsSports7.34×
15HatchbackCars & Mobility6.68×
16Motorcycle accessoriesCars & Mobility5.87×
17Call of DutyGames5.45×
18XboxGames5.36×
19Mobile gameGames4.80×
20SupermanMovies & TV2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the grand theft auto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by grand theft auto audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Risk AppetiteTHRILL2.00×
Family OrientationCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by grand theft auto audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
CreativityOPEN0.73×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does grand theft auto have in United States?

grand theft auto has an estimated audience of 304,696 people in United States, concentrated in California and Texas.

02

What is the gender split and age of grand theft auto fans?

17.3% of grand theft auto fans are female, 82.7% are male, with an average age of 26.4 years.

03

Which brands do grand theft auto fans like most?

grand theft auto fans show strongest brand affinity for Grand Theft Auto V (36.59×), League of Legends (10.1×), and Carcare (11.12×) over the country average.

04

Where do grand theft auto fans live in United States?

grand theft auto fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do grand theft auto fans also like?

Beyond grand theft auto itself, the audience over-indexes on League of Legends (10.1×), Carcare (11.12×), Mobile game (4.8×), and Motorcycle helmet (10.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See grand theft auto audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for grand theft auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →