grand theft auto Audience in United States
grand theft auto has an estimated audience of 303,712 people in United States. 17.3% are female, 82.7% are male, average age 26.4. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, The Devil's Rejects, Monogram, Tipsy Elves, Elsword.
The average grand theft auto fan in United States is 26.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, The Devil's Rejects, Monogram, with strongest over-indexing on Combat sport (4.12× the country average). Demographically, the grand theft auto audience skews more male with an average age of 26.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of grand theft auto fans
| Metric | Value |
|---|---|
| Female | 17.3% |
| Male | 82.7% |
| Average age | 26.4 |
| Estimated audience size | 303,712 |
Audience persona
The typical grand theft auto fan in United States is more male, around 26.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 34,675 | 1.04× |
| Texas | 29,825 | 1.14× |
| Florida | 22,204 | 1.08× |
| New York | 17,261 | 1.02× |
| Georgia | 11,434 | 1.22× |
| Ohio | 10,927 | 1.17× |
| Illinois | 10,388 | 1.03× |
| Pennsylvania | 10,374 | 1.01× |
| North Carolina | 9,711 | 1.06× |
| Michigan | 8,728 | 1.1× |
| Tennessee | 7,095 | 1.16× |
| Virginia | 7,079 | 0.96× |
| New Jersey | 7,026 | 0.91× |
| Arizona | 6,345 | 1.02× |
| Indiana | 6,209 | 1.12× |
| Washington | 5,763 | 0.95× |
| Missouri | 5,737 | 1.17× |
| Maryland | 5,216 | 1× |
| Louisiana | 5,168 | 1.32× |
| Alabama | 5,113 | 1.21× |
| Massachusetts | 5,023 | 0.84× |
| South Carolina | 4,968 | 1.09× |
| Kentucky | 4,679 | 1.23× |
| Colorado | 4,408 | 0.92× |
| Wisconsin | 4,363 | 0.95× |
| Oklahoma | 4,102 | 1.22× |
| Minnesota | 3,584 | 0.82× |
| Mississippi | 3,419 | 1.37× |
| Oregon | 3,270 | 0.94× |
| Arkansas | 3,198 | 1.28× |
| Nevada | 3,036 | 1.03× |
| Connecticut | 2,802 | 0.92× |
| Iowa | 2,450 | 0.98× |
| Kansas | 2,419 | 1.01× |
| Utah | 2,240 | 0.82× |
| New Mexico | 1,587 | 1.04× |
| West Virginia | 1,549 | 1.1× |
| Nebraska | 1,494 | 0.98× |
| Idaho | 1,380 | 0.91× |
| New Hampshire | 943 | 0.79× |
| Hawaii | 926 | 0.71× |
| Maine | 920 | 0.85× |
| Rhode Island | 804 | 0.83× |
| Montana | 749 | 0.89× |
| Washington, District of Columbia | 739 | 0.81× |
| Delaware | 713 | 0.85× |
| South Dakota | 645 | 0.92× |
| North Dakota | 593 | 0.95× |
| Alaska | 542 | 0.83× |
| Vermont | 387 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 4.12× | Sports |
| The Devil's Rejects | 20× | Movies & TV |
| Monogram | 5.38× | Home & Garden |
| Tipsy Elves | 12.39× | Shopping |
| Elsword | 20× | Games |
| Natural rubber | 2.5× | Cars & Mobility |
| Electrolyte | 5.05× | Health |
| N1 road (South Africa) | 3.99× | Travel & Leisure |
| Tezz | 6.72× | Movies & TV |
| Bank account | 2.32× | Business & Career |
| ENA (Emergency Nurses Association) | 10.83× | Health |
| Urban Outfitters | 1.63× | Shopping |
| Acoustic music | 3.77× | Music & Radio |
| Iyanla Vanzant | 11.56× | Business & Career |
| Wikia | 2.72× | Internet & Social Media |
| Product design | 1.55× | Business & Career |
| Grinch | 3.18× | Movies & TV |
| Zach Ertz | 6.21× | Sports |
| Notre Dame Fighting Irish football | 3.88× | Sports |
| Hog Hunting | 2.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.48 |
| Early Adopter Mentality | POWER | 1.91 |
| Family Orientation | CONSERVATISM | 1.79 |
| Luxury Orientation | PREMIUM | 1.45 |
| Pet Ownership | JOY | 1.31 |
| Risk Appetite | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Saudi Arabia | 9.5% |
| South Africa | 4.9% |
See grand theft auto audiences in other countries
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Frequently asked questions
How many fans does grand theft auto have in United States?
grand theft auto has an estimated audience of 303,712 people in United States, concentrated in California and Texas.
What is the gender split and age of grand theft auto fans?
17.3% of grand theft auto fans are female, 82.7% are male, with an average age of 26.4 years.
Which brands do grand theft auto fans like most?
grand theft auto fans show strongest brand affinity for Combat sport (4.12×), The Devil's Rejects (20×), and Monogram (5.38×) over the country average.
Where do grand theft auto fans live in United States?
grand theft auto fans in United States are most concentrated in California (reach 34,675), Texas (reach 29,825), and Florida (reach 22,204). These three regions account for the largest share of the active audience.
What other brands do grand theft auto fans also like?
Beyond grand theft auto itself, the audience over-indexes on The Devil's Rejects (20×), Monogram (5.38×), Tipsy Elves (12.39×), and Elsword (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for grand theft auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.