Grand Theft Auto IV Audience in United States

Grand Theft Auto IV logo

Grand Theft Auto IV has an estimated audience of 435,683 people in United States. 17.3% are female, 82.7% are male, average age 23.0. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Dog breed, Home construction, Voter registration, Arnold Palmer.

The average Grand Theft Auto IV fan in United States is 23.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Dog breed, Home construction, with strongest over-indexing on Monogram (8.04× the country average). Demographically, the Grand Theft Auto IV audience skews more male with an average age of 23.0, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Open world game

Demographics of Grand Theft Auto IV fans

Demographic split for Grand Theft Auto IV audience in United States
MetricValue
Female17.3%
Male82.7%
Average age23.0
Estimated audience size435,683

Audience persona

The typical Grand Theft Auto IV fan in United States is more male, around 23.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Grand Theft Auto IV in United States
RegionReachAffinity
California47,3450.99×
Texas41,4151.11×
Florida32,0921.09×
New York26,9471.11×
Illinois16,1151.11×
Ohio15,8081.18×
Georgia15,7141.17×
Pennsylvania15,5801.06×
North Carolina14,2401.09×
Michigan12,5601.1×
New Jersey11,7711.06×
Virginia11,2001.06×
Tennessee10,3861.19×
Arizona9,3891.06×
Indiana9,3321.17×
Missouri8,9751.28×
Alabama8,6791.43×
Washington8,4420.97×
Louisiana8,0731.44×
Maryland7,5661.01×
Kentucky7,4721.37×
South Carolina7,3751.13×
Massachusetts6,9610.81×
Wisconsin6,1120.93×
Oklahoma5,7041.18×
Colorado5,5180.8×
Mississippi5,0731.41×
Minnesota4,9820.8×
Oregon4,6980.94×
Arkansas4,5071.26×
Nevada4,4201.05×
Connecticut3,6010.82×
Iowa3,5801×
Kansas3,1860.93×
Utah2,8180.72×
West Virginia2,5341.25×
New Mexico2,2031.01×
Nebraska2,0160.92×
Idaho1,7550.8×
Maine1,2590.81×
New Hampshire1,1890.69×
Rhode Island1,1760.85×
Delaware1,1280.94×
Hawaii1,0240.55×
Washington, District of Columbia9780.75×
Montana9490.79×
South Dakota7550.75×
Alaska7380.79×
North Dakota7060.79×
Vermont6610.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Theft Auto IV audience
BrandAffinityCategory
Monogram8.04×Home & Garden
Dog breed2.1×Pets & Animals
Home construction2.52×Home & Garden
Voter registration8.11×Politics & Society
Arnold Palmer9.66×Sports
Electrolyte7.25×Health
Yip Man42.27×Politics & Society
IPsec39.81×
Zach Ertz10.58×Sports
Elsword20×Games
3D printing3.03×Technology & Electronics
Combat sport1.74×Sports
Pro-Ject4.33×Music & Radio
Academy Award for Best Production Design15.33×Movies & TV
Historic site3.84×Arts & Culture
Winemaking4.07×Food & Beverages
Pantsuit8.96×Fashion & Accessoires
Life of Pi8.05×Movies & TV
ENA (Emergency Nurses Association)10.01×Health
Academy Award for Best Original Score13.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Theft Auto IV audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.37
Pet OwnershipJOY1.77
Luxury OrientationPREMIUM1.73
Early Adopter MentalityPOWER1.63
Convenience OrientationPREMIUM1.57
Risk AppetiteTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Grand Theft Auto IV
CountryShare
United States22.8%
India9.0%
Brazil5.7%

See Grand Theft Auto IV audiences in other countries

More Open world game audiences in United States

Frequently asked questions

How many fans does Grand Theft Auto IV have in United States?

Grand Theft Auto IV has an estimated audience of 435,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Grand Theft Auto IV fans?

17.3% of Grand Theft Auto IV fans are female, 82.7% are male, with an average age of 23.0 years.

Which brands do Grand Theft Auto IV fans like most?

Grand Theft Auto IV fans show strongest brand affinity for Monogram (8.04×), Dog breed (2.1×), and Home construction (2.52×) over the country average.

Where do Grand Theft Auto IV fans live in United States?

Grand Theft Auto IV fans in United States are most concentrated in California (reach 47,345), Texas (reach 41,415), and Florida (reach 32,092). These three regions account for the largest share of the active audience.

What other brands do Grand Theft Auto IV fans also like?

Beyond Grand Theft Auto IV itself, the audience over-indexes on Dog breed (2.1×), Home construction (2.52×), Voter registration (8.11×), and Arnold Palmer (9.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Theft Auto IV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.