Graphic arts Audience in United States

Graphic arts has an estimated audience of 993,855 people in United States. 46.7% are female, 53.3% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Rick and Morty, Bohemian style, Enterprise Rent-A-Car, Autism Awareness.

The average Graphic arts fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Rick and Morty, Bohemian style, with strongest over-indexing on PSV Eindhoven (44.29× the country average). Demographically, the Graphic arts audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Graphic arts fans

Demographic split for Graphic arts audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.0
Estimated audience size993,855

Audience persona

The typical Graphic arts fan in United States is balanced, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Graphic arts in United States
RegionReachAffinity
California161,2261.48×
Texas84,7660.99×
Florida72,2091.07×
New York68,4261.23×
Illinois42,5661.29×
Pennsylvania35,3901.06×
New Jersey33,9951.34×
Georgia30,5731×
Michigan29,8321.15×
North Carolina27,8880.93×
Ohio27,6280.9×
Washington27,1141.36×
Virginia21,1900.88×
Massachusetts21,1201.08×
Arizona18,2610.9×
Tennessee17,9500.9×
Alabama17,6421.27×
Louisiana17,1131.34×
Maryland16,1770.95×
Missouri16,0521×
Indiana15,6270.86×
Colorado14,2040.91×
Minnesota13,3210.94×
Wisconsin12,4480.83×
South Carolina12,3130.82×
Kentucky11,5020.92×
Oregon10,6600.94×
Oklahoma10,0690.91×
Utah9,7921.1×
Connecticut9,6350.97×
Nevada7,5180.78×
Hawaii6,1791.45×
Kansas6,1550.79×
Arkansas5,7000.7×
Iowa5,5430.68×
New Mexico5,2111.05×
Mississippi5,1740.63×
Nebraska4,8250.97×
West Virginia4,4420.96×
Idaho4,1020.82×
New Hampshire3,6600.93×
Delaware3,5301.29×
Rhode Island2,8550.9×
Maine2,8530.8×
Washington, District of Columbia2,8130.94×
Alaska2,2161.04×
Wyoming2,2111.5×
Vermont2,0051.15×
South Dakota1,9070.83×
Montana1,7840.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graphic arts audience
BrandAffinityCategory
PSV Eindhoven44.29×Sports
Rick and Morty8.73×Movies & TV
Bohemian style8.54×Fashion & Accessoires
Enterprise Rent-A-Car5.78×Cars & Mobility
Autism Awareness8.28×Health
Diabetes mellitus awareness5.64×Health
Back to the Future11.57×Movies & TV
International education12.95×Business & Career
Anime and manga fandom4.55×Literature
Singer-songwriter2.88×Music & Radio
Feyenoord29.46×Sports
Digital art4.76×Arts & Culture
Google Maps2.56×Internet & Social Media
Microblogging5.76×Technology & Electronics
Deutsche Eishockey Liga22.18×Sports
Collectible card game5.11×Games
Bonnaroo Music Festival9.94×Music & Radio
FC Bayern Munich3.9×Sports
Fine-art photography4.62×Technology & Electronics
Livemusic2.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graphic arts audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.03
IndividualismJOY1.88
Community OrientationOPEN1.75
Risk AppetiteTHRILL1.67
MindfulnessBALANCE1.57
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Graphic arts
CountryShare
Japan33.3%
United States20.6%
Italy4.6%

See Graphic arts audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Graphic arts have in United States?

Graphic arts has an estimated audience of 993,855 people in United States, concentrated in California and Texas.

What is the gender split and age of Graphic arts fans?

46.7% of Graphic arts fans are female, 53.3% are male, with an average age of 37.0 years.

Which brands do Graphic arts fans like most?

Graphic arts fans show strongest brand affinity for PSV Eindhoven (44.29×), Rick and Morty (8.73×), and Bohemian style (8.54×) over the country average.

Where do Graphic arts fans live in United States?

Graphic arts fans in United States are most concentrated in California (reach 161,226), Texas (reach 84,766), and Florida (reach 72,209). These three regions account for the largest share of the active audience.

What other brands do Graphic arts fans also like?

Beyond Graphic arts itself, the audience over-indexes on Rick and Morty (8.73×), Bohemian style (8.54×), Enterprise Rent-A-Car (5.78×), and Autism Awareness (8.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graphic arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.