Rascasse Audience Intelligence

Graphic arts Audience in United States

A data profile of the people who buy, follow and care about Graphic arts in United States — modelled from more than twelve digital signal sources. Graphic arts has an estimated audience of 993,855 people in United States.

#37among Art movement in United States#8682among Topic in United States#240in Arts & Culture

The average Graphic arts fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Bohemian style, Renewable energy, with strongest over-indexing on International education (20.58× the country average).

Demographically, the Graphic arts audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graphic arts fan in United States is balanced, around 37.0 years old, with strong Individualism tendencies and a notable affinity for International education.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graphic arts profile in United States.

Audience size
994K
in United States
Gender
46.7%♀
53.3% male
Age
37.0
average years
Country rank
#23769
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graphic arts fans

46.7% are female, 53.3% are male, average age 37.0.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Graphic arts audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.0
Estimated audience size993,855
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Graphic arts audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Graphic arts audience comes from United States.

Worldwide audience distribution share by country for Graphic arts
CountryShare
Japan33.3%
United States20.6%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graphic arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Graphic arts fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.63×
02Washington~30K1.39×
03Louisiana~20K1.35×
04New Jersey~30K1.32×
05Illinois~40K1.28×
06Hawaii~5K1.18×
07Delaware~3K1.15×
08Alabama~20K1.09×
09New York~60K1.07×
10Pennsylvania~40K1.07×
11Utah~10K1.07×
12Michigan~30K1.04×
13New Mexico~5K1.04×
14Alaska~2K1.04×
15Nebraska~5K1.02×
16Kentucky~10K1.01×
17Oklahoma~10K1.01×
18Vermont~2K1.01×
19Georgia~30K0.99×
20West Virginia~5K0.99×
21Missouri~20K0.98×
22Minnesota~10K0.98×
23Oregon~10K0.98×
24Idaho~5K0.98×
25South Dakota~2K0.98×
26North Dakota~2K0.98×
27Massachusetts~20K0.97×
28Connecticut~10K0.97×
29Kansas~8K0.97×
30Texas~80K0.96×
31Rhode Island~3K0.96×
32Montana~3K0.96×
33New Hampshire~4K0.95×
34Washington, District of Columbia~3K0.94×
35North Carolina~30K0.93×
36Maine~3K0.93×
37Maryland~20K0.92×
38Nevada~9K0.92×
39Florida~60K0.91×
40Ohio~30K0.91×
41Wisconsin~10K0.91×
42Arkansas~7K0.91×
43Arizona~20K0.90×
44Mississippi~7K0.90×
45Indiana~20K0.89×
46South Carolina~10K0.89×
47Colorado~10K0.88×
48Virginia~20K0.87×
49Tennessee~20K0.87×
50Iowa~7K0.86×
Fig. 06

Affinity by region

Affinity by region — Graphic arts, United States
0.86×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graphic arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graphic arts audience
#·InterestCategoryAffinity×
01International educationBusiness & Career20.58×
02Georgia O'KeeffeArts & Culture10.98×
03Bohemian styleFashion & Accessoires9.53×
04Sustainable energyHome & Garden6.42×
05Renewable energyBusiness & Career6.37×
06Web serverTechnology & Electronics5.67×
07Brittany SnowMovies & TV5.48×
08Graphic novelLiterature5.40×
09Weather forecastingHome & Garden4.73×
10Fine-art photographyTechnology & Electronics4.45×
11Motorcycle accessoriesCars & Mobility4.10×
12Solar energyHome & Garden3.65×
13FedExBusiness & Career3.54×
14Travel photographyTechnology & Electronics3.53×
15Britney SpearsMusic & Radio3.41×
16InnovationBusiness & Career3.00×
17Discount storesShopping2.60×
18Mortgage loansBusiness & Career2.15×
19Pizza HutFood & Beverages1.95×
20PinterestInternet & Social Media1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graphic arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graphic arts audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.10×
Convenience OrientationPREMIUM2.09×
Community OrientationOPEN2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graphic arts audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
CreativityOPEN0.82×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graphic arts have in United States?

Graphic arts has an estimated audience of 993,855 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Graphic arts fans?

46.7% of Graphic arts fans are female, 53.3% are male, with an average age of 37.0 years.

03

Which brands do Graphic arts fans like most?

Graphic arts fans show strongest brand affinity for International education (20.58×), Bohemian style (9.53×), and Renewable energy (6.37×) over the country average.

04

Where do Graphic arts fans live in United States?

Graphic arts fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Graphic arts fans also like?

Beyond Graphic arts itself, the audience over-indexes on Bohemian style (9.53×), Renewable energy (6.37×), Sustainable energy (6.42×), and FedEx (3.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Graphic arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Graphic arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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