Rascasse Audience Intelligence

Graphics Interchange Format Audience in United States

A data profile of the people who buy, follow and care about Graphics Interchange Format in United States — modelled from more than twelve digital signal sources. Graphics Interchange Format has an estimated audience of 15,284,968 people in United States.

#1548among Topic in United States#109in Technology & Electronics

The average Graphics Interchange Format fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Subway, Virtual reality, with strongest over-indexing on Pizza Hut (1.75× the country average).

Demographically, the Graphics Interchange Format audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graphics Interchange Format fan in United States is balanced, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graphics Interchange Format profile in United States.

Audience size
15.3M
in United States
Gender
45.4%♀
54.6% male
Age
37.6
average years
Country rank
#2281
Topic in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graphics Interchange Format fans

45.4% are female, 54.6% are male, average age 37.6.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Graphics Interchange Format audience in United States
MetricValue
Female45.4%
Male54.6%
Average age37.6
Estimated audience size15,284,968
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Graphics Interchange Format audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3917%
40-4922%
50+17%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Graphics Interchange Format audience comes from United States.

Worldwide audience distribution share by country for Graphics Interchange Format
CountryShare
United States33.0%
Brazil6.1%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graphics Interchange Format audience in United States is strongest.

Fig. 05

Top regions by affinity

Graphics Interchange Format fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.18×
02Alaska~40K1.16×
03South Dakota~40K1.10×
04Montana~50K1.09×
05Delaware~50K1.08×
06Rhode Island~50K1.07×
07West Virginia~70K1.05×
08Maine~60K1.05×
09Hawaii~70K1.04×
10New Hampshire~60K1.04×
11North Dakota~30K1.04×
12Idaho~80K1.02×
13New Mexico~80K1.01×
14Nebraska~80K1.01×
15Washington, District of Columbia~50K1.01×
16South Carolina~200K1.00×
17Arkansas~100K1.00×
18Louisiana~200K0.99×
19Mississippi~100K0.99×
20Kansas~100K0.99×
21Oklahoma~200K0.98×
22Utah~100K0.98×
23Iowa~100K0.97×
24Georgia~500K0.96×
25Washington~300K0.96×
26Oregon~200K0.96×
27Connecticut~100K0.96×
28Nevada~100K0.96×
29Kentucky~200K0.95×
30Alabama~200K0.94×
31Missouri~200K0.93×
32Wisconsin~200K0.93×
33Minnesota~200K0.93×
34Tennessee~300K0.92×
35Indiana~300K0.92×
36Maryland~200K0.92×
37Colorado~200K0.92×
38Arizona~300K0.91×
39Massachusetts~300K0.91×
40Michigan~400K0.90×
41Virginia~300K0.90×
42North Carolina~400K0.89×
43Texas~1M0.88×
44Ohio~400K0.88×
45New Jersey~300K0.88×
46Pennsylvania~400K0.87×
47Illinois~400K0.85×
48California~1.5M0.81×
49Florida~800K0.81×
50New York~700K0.81×
Fig. 06

Affinity by region

Affinity by region — Graphics Interchange Format, United States
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graphics Interchange Format audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graphics Interchange Format audience
#·InterestCategoryAffinity×
01Virtual realityTechnology & Electronics2.29×
02Milwaukee BrewersSports2.04×
03FanaticsFashion & Accessoires1.92×
04IndividualismPolitics & Society1.92×
05La LigaSports1.90×
06Pittsburgh PiratesSports1.86×
07Magic: The GatheringGames1.78×
08Pizza HutFood & Beverages1.75×
09Britney SpearsMusic & Radio1.75×
10Non-alcoholic beverageFood & Beverages1.73×
11Internet celebrityInternet & Social Media1.71×
12Detroit TigersSports1.67×
13GameStopGames1.66×
14SubwayFood & Beverages1.60×
15Racing gamesGames1.60×
16World of WarcraftGames1.60×
17Air pollutionHealth1.57×
18Convenience storeFood & Beverages1.57×
19Ryan ReynoldsMovies & TV1.57×
20Simulation gamesGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graphics Interchange Format audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graphics Interchange Format audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.41×
IndividualismJOY1.33×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graphics Interchange Format audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
Luxury OrientationPREMIUM0.60×
MindfulnessBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graphics Interchange Format have in United States?

Graphics Interchange Format has an estimated audience of 15,284,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Graphics Interchange Format fans?

45.4% of Graphics Interchange Format fans are female, 54.6% are male, with an average age of 37.6 years.

03

Which brands do Graphics Interchange Format fans like most?

Graphics Interchange Format fans show strongest brand affinity for Pizza Hut (1.75×), Subway (1.6×), and Virtual reality (2.29×) over the country average.

04

Where do Graphics Interchange Format fans live in United States?

Graphics Interchange Format fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Graphics Interchange Format fans also like?

Beyond Graphics Interchange Format itself, the audience over-indexes on Subway (1.6×), Virtual reality (2.29×), Britney Spears (1.75×), and GameStop (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Graphics Interchange Format audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Graphics Interchange Format. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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