Rascasse Audience Intelligence

Greater Buenos Aires Audience in United States

A data profile of the people who buy, follow and care about Greater Buenos Aires in United States — modelled from more than twelve digital signal sources. Greater Buenos Aires has an estimated audience of 298,359 people in United States.

#5776among POI in United States#4056in Travel & Leisure

The average Greater Buenos Aires fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milwaukee Brewers, Detroit Tigers, Pittsburgh Pirates, with strongest over-indexing on Milwaukee Brewers (17.54× the country average).

Demographically, the Greater Buenos Aires audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greater Buenos Aires fan in United States is more female, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greater Buenos Aires profile in United States.

Audience size
298K
in United States
Gender
74.5%♀
25.5% male
Age
40.8
average years
Country rank
#48524
POI in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greater Buenos Aires fans

74.5% are female, 25.5% are male, average age 40.8.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Greater Buenos Aires audience in United States
MetricValue
Female74.5%
Male25.5%
Average age40.8
Estimated audience size298,359
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Greater Buenos Aires audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3926%
40-4928%
50+16%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Greater Buenos Aires audience comes from United States.

Worldwide audience distribution share by country for Greater Buenos Aires
CountryShare
Argentina56.2%
Mexico12.6%
Spain7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greater Buenos Aires audience in United States is strongest.

Fig. 05

Top regions by affinity

Greater Buenos Aires fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~1K1.28×
02Delaware~1K1.27×
03Washington, District of Columbia~1K1.22×
04Nebraska~2K1.17×
05Idaho~2K1.15×
06New Mexico~2K1.12×
07Mississippi~3K1.10×
08Kansas~3K1.07×
09Iowa~3K1.06×
10Oregon~4K1.04×
11Oklahoma~3K1.04×
12Connecticut~3K1.04×
13Utah~3K1.04×
14Nevada~3K1.03×
15Hawaii~1K1.03×
16New Hampshire~1K1.03×
17Maine~1K1.03×
18Arkansas~3K1.02×
19Alaska<1K1.02×
20Kentucky~4K1.01×
21Montana<1K1.01×
22Louisiana~4K1.00×
23North Dakota<1K1.00×
24South Carolina~4K0.98×
25Wisconsin~4K0.98×
26Alabama~4K0.98×
27Minnesota~4K0.97×
28Missouri~5K0.96×
29Arizona~6K0.95×
30Maryland~5K0.95×
31Colorado~4K0.95×
32Tennessee~6K0.94×
33Washington~6K0.94×
34Massachusetts~6K0.94×
35Indiana~5K0.94×
36Michigan~7K0.92×
37Virginia~7K0.92×
38Ohio~8K0.91×
39New Jersey~7K0.91×
40Georgia~8K0.90×
41North Carolina~8K0.90×
42Pennsylvania~9K0.89×
43Illinois~9K0.88×
44Florida~20K0.82×
45New York~10K0.82×
46Texas~20K0.78×
47California~20K0.74×
48Vermont0.00×
49South Dakota0.00×
50Wyoming0.00×
Fig. 06

Affinity by region

Affinity by region — Greater Buenos Aires, United States
0.74×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greater Buenos Aires audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greater Buenos Aires audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports100.17×
02Real ValladolidSports55.18×
03Deportivo AlavésSports51.85×
04Getafe CFSports39.63×
05Real SociedadSports22.34×
06Atlético MadridSports18.30×
07Milwaukee BrewersSports17.54×
08Colorado RockiesSports14.29×
09Pittsburgh PiratesSports14.06×
10San Diego PadresSports11.75×
11Detroit TigersSports10.45×
12HandballSports8.50×
13Paris Saint-GermainSports6.77×
14Jessica AlbaMovies & TV6.30×
15Non-alcoholic beverageFood & Beverages6.20×
16Sports clubSports5.56×
17Atlanta BravesSports5.48×
18Real Madrid C.F.Sports3.15×
19CVS PharmacyShopping2.62×
20WalgreensShopping2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greater Buenos Aires audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greater Buenos Aires audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.78×
Career OrientationPOWER1.42×
TravellingTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greater Buenos Aires audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.52×
MindfulnessBALANCE0.63×
Sports ActivityPOWER0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greater Buenos Aires have in United States?

Greater Buenos Aires has an estimated audience of 298,359 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Greater Buenos Aires fans?

74.5% of Greater Buenos Aires fans are female, 25.5% are male, with an average age of 40.8 years.

03

Which brands do Greater Buenos Aires fans like most?

Greater Buenos Aires fans show strongest brand affinity for Milwaukee Brewers (17.54×), Detroit Tigers (10.45×), and Pittsburgh Pirates (14.06×) over the country average.

04

Where do Greater Buenos Aires fans live in United States?

Greater Buenos Aires fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Greater Buenos Aires fans also like?

Beyond Greater Buenos Aires itself, the audience over-indexes on Detroit Tigers (10.45×), Pittsburgh Pirates (14.06×), Dynamo Dresden (100.17×), and Atlético Madrid (18.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Greater Buenos Aires audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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