Rascasse Audience Intelligence

Grenache Audience in United States

A data profile of the people who buy, follow and care about Grenache in United States — modelled from more than twelve digital signal sources. Grenache has an estimated audience of 465,956 people in United States.

#33among Wine in United States#11701among Topic in United States#2037in Food & Beverages

The average Grenache fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Total Wine & More, Solar energy, Mortgage loans, with strongest over-indexing on Total Wine & More (17.13× the country average).

Demographically, the Grenache audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grenache fan in United States is more male, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Total Wine & More.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grenache profile in United States.

Audience size
466K
in United States
Gender
44.6%♀
55.4% male
Age
39.2
average years
Country rank
#38186
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grenache fans

44.6% are female, 55.4% are male, average age 39.2.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Grenache audience in United States
MetricValue
Female44.6%
Male55.4%
Average age39.2
Estimated audience size465,956
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Grenache audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3928%
40-4923%
50+14%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Grenache audience comes from United States.

Worldwide audience distribution share by country for Grenache
CountryShare
Mexico33.0%
United States20.1%
Spain8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grenache audience in United States is strongest.

Fig. 05

Top regions by affinity

Grenache fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.74×
02Washington, District of Columbia~2K1.72×
03California~90K1.71×
04Oregon~9K1.60×
05New York~30K1.33×
06Colorado~9K1.22×
07Massachusetts~10K1.20×
08Hawaii~2K1.12×
09Idaho~3K1.09×
10Vermont<1K1.08×
11Connecticut~5K1.07×
12Montana~1K1.07×
13Maine~2K1.04×
14Alaska~1K1.03×
15Virginia~10K1.02×
16North Carolina~10K1.00×
17Arizona~9K0.99×
18Nebraska~2K0.99×
19Pennsylvania~20K0.98×
20Illinois~20K0.98×
21Tennessee~9K0.98×
22New Hampshire~2K0.98×
23North Dakota<1K0.98×
24Minnesota~6K0.96×
25Louisiana~6K0.96×
26Nevada~4K0.96×
27Maryland~8K0.95×
28Missouri~7K0.95×
29South Carolina~7K0.95×
30Utah~4K0.94×
31Rhode Island~1K0.94×
32Delaware~1K0.94×
33South Dakota~1K0.94×
34Kansas~3K0.93×
35Georgia~10K0.92×
36Wisconsin~6K0.90×
37West Virginia~2K0.90×
38Oklahoma~5K0.89×
39Mississippi~3K0.89×
40Iowa~3K0.89×
41New Jersey~10K0.88×
42Kentucky~5K0.88×
43Arkansas~3K0.88×
44New Mexico~2K0.88×
45Ohio~10K0.87×
46Alabama~6K0.87×
47Texas~30K0.85×
48Michigan~10K0.82×
49Indiana~7K0.81×
50Florida~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Grenache, United States
0.80×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grenache audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grenache audience
#·InterestCategoryAffinity×
01Total Wine & MoreFood & Beverages17.13×
02Lyric poetryLiterature14.02×
03El PaísNews13.27×
04FIFA Club World CupSports10.21×
05ClownKids & Family10.14×
06Atlético MadridSports9.80×
07MadridTravel & Leisure7.87×
08Web serverTechnology & Electronics5.84×
09Sustainable energyHome & Garden4.66×
10Milwaukee BrewersSports4.38×
11Renewable energyBusiness & Career4.36×
12Solar energyHome & Garden4.14×
13First class travelTravel & Leisure3.88×
14Discount storesShopping3.21×
15Las VegasTravel & Leisure3.13×
16Mortgage loansBusiness & Career3.01×
17FedExBusiness & Career2.85×
18Shopping mallsShopping2.63×
19Classical musicMusic & Radio2.26×
20SubwayFood & Beverages2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grenache audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grenache audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.24×
Convenience OrientationPREMIUM2.13×
Urban LifestyleOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grenache audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.53×
Pet OwnershipJOY0.73×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grenache have in United States?

Grenache has an estimated audience of 465,956 people in United States, concentrated in California and New York.

02

What is the gender split and age of Grenache fans?

44.6% of Grenache fans are female, 55.4% are male, with an average age of 39.2 years.

03

Which brands do Grenache fans like most?

Grenache fans show strongest brand affinity for Total Wine & More (17.13×), Solar energy (4.14×), and Mortgage loans (3.01×) over the country average.

04

Where do Grenache fans live in United States?

Grenache fans in United States are most concentrated in California (reach ~90K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Grenache fans also like?

Beyond Grenache itself, the audience over-indexes on Solar energy (4.14×), Mortgage loans (3.01×), Renewable energy (4.36×), and Sustainable energy (4.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Grenache audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grenache. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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