Grenache Audience in United States

Grenache has an estimated audience of 465,956 people in United States. 44.6% are female, 55.4% are male, average age 39.2. Top regions: California, New York, Texas. Top brand affinities: Total Wine & More, Madrid, Kia Sportage, Las Vegas, El País.

The average Grenache fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Total Wine & More, Madrid, Kia Sportage, with strongest over-indexing on Total Wine & More (20.29× the country average). Demographically, the Grenache audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Grenache fans

Demographic split for Grenache audience in United States
MetricValue
Female44.6%
Male55.4%
Average age39.2
Estimated audience size465,956

Audience persona

The typical Grenache fan in United States is more male, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Total Wine & More.

Top regions in United States

Top regions ranked by reach for Grenache in United States
RegionReachAffinity
California108,7402.12×
New York40,9911.57×
Texas37,3090.93×
Florida24,9930.79×
Washington20,2962.17×
Pennsylvania16,9391.08×
Illinois15,8881.02×
North Carolina14,3051.02×
Massachusetts13,3061.45×
Georgia13,2430.92×
Virginia12,2461.08×
New Jersey11,1110.94×
Oregon10,8972.04×
Colorado10,8131.47×
Ohio10,7190.75×
Arizona9,9631.05×
Tennessee9,0120.96×
Michigan8,1720.67×
Maryland7,2000.9×
Minnesota6,6020.99×
South Carolina6,0900.87×
Connecticut5,8771.26×
Wisconsin5,6430.8×
Missouri5,5340.74×
Indiana5,0550.59×
Louisiana4,7820.8×
Nevada4,5671.01×
Alabama3,7360.57×
Washington, District of Columbia3,6712.62×
Kentucky3,1210.53×
Oklahoma2,9210.56×
Idaho2,7091.16×
Utah2,5520.61×
Hawaii2,5181.26×
Kansas2,4170.66×
Iowa2,3640.62×
Arkansas1,9620.51×
Mississippi1,9210.5×
Nebraska1,8550.79×
Maine1,7651.06×
Montana1,5861.23×
New Mexico1,5270.65×
New Hampshire1,3070.71×
Rhode Island1,1360.77×
Alaska1,0291.03×
Delaware1,0170.79×
Vermont9931.21×
West Virginia9510.44×
South Dakota8170.76×
North Dakota7950.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grenache audience
BrandAffinityCategory
Total Wine & More20.29×Food & Beverages
Madrid14.74×Travel & Leisure
Kia Sportage20.31×Cars & Mobility
Las Vegas4.43×Travel & Leisure
El País16.59×News
Real Madrid C.F.3.74×Sports
La Liga7×Sports
Atlético Madrid11.54×Sports
FIFA World Cup2.65×Sports
San Diego Padres7.52×Sports
Milwaukee Brewers5.06×Sports
Lyric poetry12.46×Literature
Honda HR-V13.85×Cars & Mobility
Livemusic2.84×Music & Radio
Web server4.59×Technology & Electronics
Clown7.68×Kids & Family
Korean cuisine4.98×Food & Beverages
Sport Club Internacional11.31×Sports
Detroit Tigers2.97×Sports
Mexican cuisine2.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grenache audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
IndulgenceJOY1.47
SpiritualityBALANCE1.45
Urban LifestyleOPEN1.43
Need for SecurityCONSERVATISM1.35
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Grenache
CountryShare
Mexico33.0%
United States20.1%
Spain8.1%

See Grenache audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Grenache have in United States?

Grenache has an estimated audience of 465,956 people in United States, concentrated in California and New York.

What is the gender split and age of Grenache fans?

44.6% of Grenache fans are female, 55.4% are male, with an average age of 39.2 years.

Which brands do Grenache fans like most?

Grenache fans show strongest brand affinity for Total Wine & More (20.29×), Madrid (14.74×), and Kia Sportage (20.31×) over the country average.

Where do Grenache fans live in United States?

Grenache fans in United States are most concentrated in California (reach 108,740), New York (reach 40,991), and Texas (reach 37,309). These three regions account for the largest share of the active audience.

What other brands do Grenache fans also like?

Beyond Grenache itself, the audience over-indexes on Madrid (14.74×), Kia Sportage (20.31×), Las Vegas (4.43×), and El País (16.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grenache. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.