Rascasse Audience Intelligence

Gugu Mbatha-Raw Audience in United States

A data profile of the people who buy, follow and care about Gugu Mbatha-Raw in United States — modelled from more than twelve digital signal sources. Gugu Mbatha-Raw has an estimated audience of 697,337 people in United States.

#2124among Actor Actress or TV Star in United States#7057among Person in United States#5576in Movies & TV

The average Gugu Mbatha-Raw fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chris Pine, Internet celebrity, FedEx, with strongest over-indexing on Chris Pine (60.64× the country average).

Demographically, the Gugu Mbatha-Raw audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gugu Mbatha-Raw fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Chris Pine.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gugu Mbatha-Raw profile in United States.

Audience size
697K
in United States
Gender
58.5%♀
41.5% male
Age
37.1
average years
Country rank
#29991
Person in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gugu Mbatha-Raw fans

58.5% are female, 41.5% are male, average age 37.1.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Gugu Mbatha-Raw audience in United States
MetricValue
Female58.5%
Male41.5%
Average age37.1
Estimated audience size697,337
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Gugu Mbatha-Raw audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3924%
40-4925%
50+10%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Gugu Mbatha-Raw audience comes from United States.

Worldwide audience distribution share by country for Gugu Mbatha-Raw
CountryShare
United Kingdom31.4%
United States28.3%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gugu Mbatha-Raw audience in United States is strongest.

Fig. 05

Top regions by affinity

Gugu Mbatha-Raw fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K1.51×
02Georgia~30K1.43×
03North Carolina~30K1.31×
04Washington, District of Columbia~3K1.25×
05Louisiana~10K1.24×
06Virginia~20K1.20×
07Mississippi~8K1.20×
08South Carolina~10K1.13×
09Delaware~2K1.13×
10New Jersey~20K1.12×
11California~90K1.10×
12Texas~70K1.10×
13New York~50K1.10×
14Alabama~10K1.10×
15Florida~60K1.09×
16Pennsylvania~30K1.09×
17Illinois~30K1.06×
18Connecticut~8K1.06×
19Ohio~20K1.03×
20Michigan~20K1.03×
21Washington~20K1.02×
22Tennessee~20K1.02×
23Arkansas~6K1.01×
24Nevada~7K1.00×
25Hawaii~3K1.00×
26Missouri~10K0.99×
27Oregon~9K0.99×
28Rhode Island~2K0.99×
29Arizona~20K0.97×
30Massachusetts~10K0.97×
31Oklahoma~8K0.97×
32Alaska~2K0.95×
33Indiana~10K0.94×
34Kansas~6K0.93×
35New Hampshire~3K0.93×
36Colorado~10K0.92×
37Vermont~1K0.92×
38Minnesota~10K0.91×
39New Mexico~4K0.91×
40Maine~2K0.90×
41Utah~6K0.89×
42Idaho~3K0.89×
43Kentucky~8K0.87×
44Montana~2K0.87×
45Wisconsin~10K0.85×
46Nebraska~3K0.84×
47West Virginia~3K0.83×
48South Dakota~1K0.83×
49North Dakota~1K0.83×
50Iowa~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Gugu Mbatha-Raw, United States
0.81×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gugu Mbatha-Raw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gugu Mbatha-Raw audience
#·InterestCategoryAffinity×
01Chris PineMovies & TV60.64×
02Rotten TomatoesMovies & TV4.44×
03Internet celebrityInternet & Social Media4.18×
04Will SmithMovies & TV3.35×
05FedExBusiness & Career2.95×
06Emmy AwardMovies & TV2.60×
07InnovationBusiness & Career2.50×
08Apple TVMovies & TV2.42×
09TV game showsMovies & TV2.27×
10Golden Globe AwardMovies & TV2.14×
11Burger KingFood & Beverages1.97×
12Cloud computingTechnology & Electronics1.92×
13TMZInternet & Social Media1.90×
14TV talkshowsMovies & TV1.86×
15HBOMovies & TV1.78×
16CNNMovies & TV1.70×
17CocktailFood & Beverages1.69×
18Nonprofit organizationPolitics & Society1.55×
19Horror moviesMovies & TV1.54×
20T-MobileTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gugu Mbatha-Raw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gugu Mbatha-Raw audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.17×
Career OrientationPOWER2.11×
SpiritualityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gugu Mbatha-Raw audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.43×
DIY MentalityTHRILL0.44×
TravellingTHRILL0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gugu Mbatha-Raw have in United States?

Gugu Mbatha-Raw has an estimated audience of 697,337 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gugu Mbatha-Raw fans?

58.5% of Gugu Mbatha-Raw fans are female, 41.5% are male, with an average age of 37.1 years.

03

Which brands do Gugu Mbatha-Raw fans like most?

Gugu Mbatha-Raw fans show strongest brand affinity for Chris Pine (60.64×), Internet celebrity (4.18×), and FedEx (2.95×) over the country average.

04

Where do Gugu Mbatha-Raw fans live in United States?

Gugu Mbatha-Raw fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Gugu Mbatha-Raw fans also like?

Beyond Gugu Mbatha-Raw itself, the audience over-indexes on Internet celebrity (4.18×), FedEx (2.95×), CNN (1.7×), and Rotten Tomatoes (4.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Gugu Mbatha-Raw audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gugu Mbatha-Raw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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