Gugu Mbatha-Raw Audience in United States
Gugu Mbatha-Raw has an estimated audience of 768,832 people in United States. 58.5% are female, 41.5% are male, average age 37.1. Top brand affinities: Whataburger, Litter box, Panama, Commercial mortgage, Julius Caesar (play).
Top brand affinities include Whataburger, Litter box, Panama, with strongest over-indexing on Whataburger (2.15× the country average). Demographically, the Gugu Mbatha-Raw audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Gugu Mbatha-Raw fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 37.1 |
| Estimated audience size | 768,832 |
Audience persona
The typical Gugu Mbatha-Raw fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Whataburger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 2.15× | Food & Beverages |
| Litter box | 1.59× | Pets & Animals |
| Panama | 1.54× | Travel & Leisure |
| Commercial mortgage | 2.43× | Business & Career |
| Julius Caesar (play) | 1.69× | |
| Ironmongery | 2.55× | Home & Garden |
| Brittney Griner | 1.87× | Sports |
| REO Speedwagon | 1.69× | Music & Radio |
| Ellen Burstyn | 1.6× | Movies & TV |
| Iguala | 2.31× | Travel & Leisure |
| Overtone | 1.57× | Beauty & Wellness |
| Albert Hammond, Jr. | 3.46× | Music & Radio |
| Judge Dredd (film) | 1.56× | Movies & TV |
| Pendleton, Oregon | 2.03× | Travel & Leisure |
| E-box | 1.65× | Health |
| Alan Greenspan | 1.82× | Business & Career |
| Ivo Toman | 84.62× | Politics & Society |
| CAD/CAM dentistry | 1.82× | Health |
| Pyrite | 2.26× | Business & Career |
| York Minster | 2.25× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.58 |
| Early Adopter Mentality | POWER | 1.55 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Luxury Orientation | PREMIUM | 1.31 |
| Career Orientation | POWER | 1.29 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| United Kingdom | 28.3% |
| Germany | 7.2% |
See Gugu Mbatha-Raw audiences in other countries
More Actor Actress or TV Star audiences in United States
- Sydney Sweeney (48,121,350)
- Diane Keaton (25,584,734)
- Chuck Norris (25,290,102)
- Val Kilmer (23,817,597)
- Eric Dane (23,340,240)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gugu Mbatha-Raw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.