Rascasse Audience Intelligence

Hailey Baldwin Audience in United States

A data profile of the people who buy, follow and care about Hailey Baldwin in United States — modelled from more than twelve digital signal sources. Hailey Baldwin has an estimated audience of 4,449,827 people in United States.

#10among Fashion model in United States#858among Person in United States#360in Fashion & Accessoires

The average Hailey Baldwin fan in United States is 29.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Gigi Hadid, Walgreens, CVS Pharmacy, with strongest over-indexing on Gigi Hadid (11.38× the country average).

Demographically, the Hailey Baldwin audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hailey Baldwin fan in United States is more female, around 29.8 years old, with strong Design Affinity tendencies and a notable affinity for Gigi Hadid.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hailey Baldwin profile in United States.

Audience size
4.4M
in United States
Gender
73.2%♀
26.8% male
Age
29.8
average years
Country rank
#7356
Person in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hailey Baldwin fans

73.2% are female, 26.8% are male, average age 29.8.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Hailey Baldwin audience in United States
MetricValue
Female73.2%
Male26.8%
Average age29.8
Estimated audience size4,449,827
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Hailey Baldwin audience in United States
Age bracketShare%
16-1944%
20-2926%
30-3914%
40-4910%
50+7%
Fig. 04

Worldwide distribution

47.2%

of the worldwide Hailey Baldwin audience comes from United States.

Worldwide audience distribution share by country for Hailey Baldwin
CountryShare
United States47.2%
Mexico5.0%
Spain3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hailey Baldwin audience in United States is strongest.

Fig. 05

Top regions by affinity

Hailey Baldwin fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.38×
02New Jersey~10K1.32×
03New York~20K1.30×
04Massachusetts~7K1.19×
05Connecticut~4K1.17×
06Arizona~7K1.16×
07Hawaii~2K1.15×
08Washington~7K1.12×
09Nevada~3K1.10×
10Illinois~10K1.09×
11Utah~3K1.08×
12Oregon~4K1.07×
13Florida~20K1.05×
14Texas~30K1.04×
15Rhode Island~1K1.04×
16North Carolina~10K1.03×
17New Hampshire~1K1.02×
18Colorado~5K1.01×
19Washington, District of Columbia<1K1.01×
20Minnesota~4K0.99×
21Oklahoma~3K0.99×
22Maine~1K0.99×
23Montana<1K0.99×
24Alaska<1K0.99×
25Indiana~6K0.98×
26Maryland~5K0.98×
27Idaho~2K0.98×
28North Dakota<1K0.98×
29Vermont<1K0.98×
30Nebraska~2K0.97×
31Delaware<1K0.97×
32Pennsylvania~10K0.96×
33Ohio~9K0.96×
34Tennessee~6K0.95×
35Kentucky~4K0.95×
36South Dakota<1K0.95×
37Michigan~8K0.94×
38Virginia~7K0.94×
39South Carolina~4K0.94×
40Kansas~2K0.94×
41Iowa~2K0.93×
42Louisiana~4K0.92×
43West Virginia~1K0.92×
44Missouri~5K0.91×
45Alabama~4K0.91×
46Arkansas~2K0.91×
47New Mexico~1K0.91×
48Georgia~9K0.90×
49Wisconsin~4K0.90×
50Mississippi~2K0.87×
Fig. 06

Affinity by region

Affinity by region — Hailey Baldwin, United States
0.87×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hailey Baldwin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hailey Baldwin audience
#·InterestCategoryAffinity×
01Gigi HadidFashion & Accessoires11.38×
02Cara DelevingneFashion & Accessoires8.96×
03Charli XCXMusic & Radio8.30×
04Harry StylesMusic & Radio4.96×
05Miley CyrusMusic & Radio3.68×
06Anne HathawayMovies & TV3.31×
07Leonardo DiCaprioMovies & TV3.29×
08CVS PharmacyShopping3.00×
09ULTA BeautyBeauty & Wellness2.90×
10Manchester United F.C.Sports2.77×
11Taylor SwiftMusic & Radio2.73×
12Eyelash extensionsBeauty & Wellness2.73×
13WalgreensShopping2.50×
14Kansas City ChiefsSports2.42×
15Louis VuittonFashion & Accessoires2.41×
16StreetwearFashion & Accessoires2.14×
17Trader Joe'sShopping1.88×
18Target CorporationShopping1.73×
19Skin careBeauty & Wellness1.63×
20NordstromShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hailey Baldwin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hailey Baldwin audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.61×
MindfulnessBALANCE1.59×
Luxury OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hailey Baldwin audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
Early Adopter MentalityPOWER0.65×
IndividualismJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hailey Baldwin have in United States?

Hailey Baldwin has an estimated audience of 4,449,827 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hailey Baldwin fans?

73.2% of Hailey Baldwin fans are female, 26.8% are male, with an average age of 29.8 years.

03

Which brands do Hailey Baldwin fans like most?

Hailey Baldwin fans show strongest brand affinity for Gigi Hadid (11.38×), Walgreens (2.5×), and CVS Pharmacy (3×) over the country average.

04

Where do Hailey Baldwin fans live in United States?

Hailey Baldwin fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hailey Baldwin fans also like?

Beyond Hailey Baldwin itself, the audience over-indexes on Walgreens (2.5×), CVS Pharmacy (3×), Taylor Swift (2.73×), and Charli XCX (8.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hailey Baldwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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