Rascasse Audience Intelligence

Hair roller Audience in United States

A data profile of the people who buy, follow and care about Hair roller in United States — modelled from more than twelve digital signal sources. Hair roller has an estimated audience of 516,295 people in United States.

#36among Hair in United States#11256among Topic in United States#394in Beauty & Wellness

The average Hair roller fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include QVC, Hair iron, Discount stores, with strongest over-indexing on QVC (9.07× the country average).

Demographically, the Hair roller audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair roller fan in United States is more female, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for QVC.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair roller profile in United States.

Audience size
516K
in United States
Gender
93.4%♀
6.6% male
Age
39.8
average years
Country rank
#35955
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair roller fans

93.4% are female, 6.6% are male, average age 39.8.

Fig. 02

Gender split

93.4%
Female
6.6%
Male
Demographic split for Hair roller audience in United States
MetricValue
Female93.4%
Male6.6%
Average age39.8
Estimated audience size516,295
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Hair roller audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Hair roller audience comes from United States.

Worldwide audience distribution share by country for Hair roller
CountryShare
United States29.6%
United Kingdom13.4%
South Korea6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair roller audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair roller fans by region: top regions in United States
#RegionReachAffinity×
01California~90K1.65×
02New York~40K1.24×
03Texas~50K1.19×
04Nevada~6K1.19×
05Illinois~20K1.15×
06Hawaii~3K1.15×
07Arizona~10K1.12×
08New Jersey~10K1.11×
09Washington~10K1.11×
10Georgia~20K1.09×
11Virginia~10K1.09×
12Maryland~10K1.09×
13Massachusetts~10K1.07×
14Minnesota~8K1.05×
15Connecticut~5K1.05×
16Alaska~1K1.05×
17Oregon~6K1.03×
18Oklahoma~6K1.02×
19Kansas~4K1.01×
20New Mexico~3K1.01×
21Florida~30K1.00×
22Utah~5K1.00×
23North Carolina~20K0.99×
24Michigan~10K0.99×
25North Dakota~1K0.99×
26Colorado~8K0.98×
27Nebraska~3K0.98×
28Louisiana~6K0.97×
29Mississippi~4K0.97×
30Washington, District of Columbia~2K0.97×
31Pennsylvania~20K0.96×
32Tennessee~10K0.96×
33Alabama~7K0.96×
34Idaho~2K0.96×
35West Virginia~2K0.96×
36Vermont<1K0.96×
37Indiana~9K0.95×
38Missouri~8K0.95×
39Arkansas~4K0.95×
40Rhode Island~2K0.95×
41Montana~1K0.95×
42Kentucky~6K0.94×
43Delaware~1K0.94×
44South Dakota~1K0.94×
45South Carolina~7K0.93×
46New Hampshire~2K0.93×
47Maine~2K0.93×
48Ohio~10K0.92×
49Iowa~4K0.89×
50Wisconsin~7K0.86×
Fig. 06

Affinity by region

Affinity by region — Hair roller, United States
0.86×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair roller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair roller audience
#·InterestCategoryAffinity×
01Clothes ironFashion & Accessoires16.41×
02QVCMovies & TV9.07×
03Hair ironBeauty & Wellness8.31×
04Energy barFood & Beverages7.33×
05Kelly OsbourneMusic & Radio6.75×
06Discount storesShopping5.04×
07HairbrushBeauty & Wellness4.66×
08SmartwatchTechnology & Electronics4.65×
09Hair dryerBeauty & Wellness4.03×
10FedExBusiness & Career3.93×
11Hair removalBeauty & Wellness3.82×
12Shopping mallsShopping3.67×
13Mortgage loansBusiness & Career3.38×
14Vehicle insuranceCars & Mobility3.24×
15PinterestInternet & Social Media3.21×
16FragrancesBeauty & Wellness2.47×
17Organic foodFood & Beverages2.34×
18FurnitureHome & Garden2.22×
19McDonald'sFood & Beverages2.10×
20AirbnbTravel & Leisure2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair roller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair roller audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.19×
Quality AwarenessPREMIUM1.89×
Family OrientationCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair roller audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
Risk AppetiteTHRILL0.81×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair roller have in United States?

Hair roller has an estimated audience of 516,295 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair roller fans?

93.4% of Hair roller fans are female, 6.6% are male, with an average age of 39.8 years.

03

Which brands do Hair roller fans like most?

Hair roller fans show strongest brand affinity for QVC (9.07×), Hair iron (8.31×), and Discount stores (5.04×) over the country average.

04

Where do Hair roller fans live in United States?

Hair roller fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hair roller fans also like?

Beyond Hair roller itself, the audience over-indexes on Hair iron (8.31×), Discount stores (5.04×), Pinterest (3.21×), and Shopping malls (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Hair roller audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair roller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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