Half-Life (video game) Audience in United States

Half-Life (video game) logo

Half-Life (video game) has an estimated audience of 373,760 people in United States. 26.1% are female, 73.9% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: CAC 40, Unique Gifts, Birthday Gifts, South Asian cuisine, Endless Space.

The average Half-Life (video game) fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CAC 40, Unique Gifts, Birthday Gifts, with strongest over-indexing on CAC 40 (4.06× the country average). Demographically, the Half-Life (video game) audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Half-Life (video game) fans

Demographic split for Half-Life (video game) audience in United States
MetricValue
Female26.1%
Male73.9%
Average age30.4
Estimated audience size373,760

Audience persona

The typical Half-Life (video game) fan in United States is more male, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CAC 40.

Top regions in United States

Top regions ranked by reach for Half-Life (video game) in United States
RegionReachAffinity
California52,2151.27×
Texas34,8601.08×
Florida24,5180.97×
New York20,8331×
Ohio12,6521.1×
Pennsylvania12,2840.98×
Illinois12,0770.97×
Georgia11,8841.03×
North Carolina11,7411.04×
Washington10,6501.42×
Michigan10,3521.06×
Virginia9,8741.08×
New Jersey9,0630.95×
Arizona8,5001.11×
Indiana7,6381.12×
Massachusetts7,1760.97×
Tennessee6,7080.89×
Missouri6,2851.04×
Colorado5,9561.01×
Maryland5,8950.92×
Oregon5,8131.36×
Kentucky5,1861.11×
Minnesota5,0960.95×
Wisconsin4,8780.87×
South Carolina4,8070.85×
Oklahoma4,7571.15×
Alabama4,5200.87×
Utah4,4631.33×
Louisiana4,1080.85×
Nevada3,7911.05×
Connecticut3,6870.98×
Arkansas3,1581.03×
Kansas3,0321.03×
Iowa2,8680.93×
Idaho2,2551.2×
Mississippi2,1100.69×
New Mexico2,1081.12×
West Virginia1,7481×
Nebraska1,7040.91×
Hawaii1,4630.91×
New Hampshire1,4580.99×
Maine1,3320.99×
Montana1,1351.09×
Rhode Island1,0470.88×
Washington, District of Columbia8180.73×
Alaska8051.01×
Delaware7580.74×
North Dakota7260.95×
South Dakota6830.79×
Vermont5520.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Half-Life (video game) audience
BrandAffinityCategory
CAC 404.06×Business & Career
Unique Gifts1.7×Shopping
Birthday Gifts2.07×Kids & Family
South Asian cuisine5.58×Food & Beverages
Endless Space14.74×Games
Atkins diet3.17×Health
The Wallflower (manga)9.49×Literature
Iowa Lottery5.38×Games
Car Seat Headrest8.29×Music & Radio
Zach Ertz3.88×Sports
Emilio Estefan7.02×Music & Radio
Eyelashes Regrow7.24×Beauty & Wellness
nbc chicago2.28×Movies & TV
Arnold Palmer2.52×Sports
Italian Market, Philadelphia5.57×
Gush Etzion7.5×Travel & Leisure
Pot roast3.49×Food & Beverages
Earthcore8.27×Literature
ABC 7 Chicago1.54×Movies & TV
WESH1.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Half-Life (video game) audience
TraitClusterScore
Early Adopter MentalityPOWER1.6
LGBTQ+ IdentityOPEN1.53
Social Media UsageJOY1.47
PatriotismCONSERVATISM1.47
Family OrientationCONSERVATISM1.18
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Half-Life (video game)
CountryShare
United States24.3%
Canada6.8%
Germany6.5%

See Half-Life (video game) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Half-Life (video game) have in United States?

Half-Life (video game) has an estimated audience of 373,760 people in United States, concentrated in California and Texas.

What is the gender split and age of Half-Life (video game) fans?

26.1% of Half-Life (video game) fans are female, 73.9% are male, with an average age of 30.4 years.

Which brands do Half-Life (video game) fans like most?

Half-Life (video game) fans show strongest brand affinity for CAC 40 (4.06×), Unique Gifts (1.7×), and Birthday Gifts (2.07×) over the country average.

Where do Half-Life (video game) fans live in United States?

Half-Life (video game) fans in United States are most concentrated in California (reach 52,215), Texas (reach 34,860), and Florida (reach 24,518). These three regions account for the largest share of the active audience.

What other brands do Half-Life (video game) fans also like?

Beyond Half-Life (video game) itself, the audience over-indexes on Unique Gifts (1.7×), Birthday Gifts (2.07×), South Asian cuisine (5.58×), and Endless Space (14.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Half-Life (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.