Rascasse Audience Intelligence

Half-Life (video game) Audience in United States

A data profile of the people who buy, follow and care about Half-Life (video game) in United States — modelled from more than twelve digital signal sources. Half-Life (video game) has an estimated audience of 374,826 people in United States.

#629among Video / Board Game in United States#976in Games

The average Half-Life (video game) fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Salvation Army, Red Dead Redemption, The Legend of Zelda, with strongest over-indexing on The Salvation Army (91.04× the country average).

Demographically, the Half-Life (video game) audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Half-Life (video game) fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for The Salvation Army.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Half-Life (video game) profile in United States.

Audience size
375K
in United States
Gender
26.1%♀
73.9% male
Age
30.4
average years
Country rank
#43054
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Half-Life (video game) fans

26.1% are female, 73.9% are male, average age 30.4.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Half-Life (video game) audience in United States
MetricValue
Female26.1%
Male73.9%
Average age30.4
Estimated audience size374,826
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Half-Life (video game) audience in United States
Age bracketShare%
16-1941%
20-2926%
30-3917%
40-4911%
50+6%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Half-Life (video game) audience comes from United States.

Worldwide audience distribution share by country for Half-Life (video game)
CountryShare
United States23.7%
Canada6.7%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Half-Life (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Half-Life (video game) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.30×
02Utah~4K1.30×
03Kentucky~6K1.19×
04Oregon~5K1.19×
05Alaska<1K1.18×
06California~50K1.17×
07New Mexico~2K1.16×
08Georgia~10K1.14×
09Oklahoma~5K1.14×
10Idaho~2K1.11×
11Texas~40K1.10×
12Indiana~7K1.09×
13Virginia~10K1.08×
14Kansas~3K1.08×
15Ohio~10K1.07×
16Arizona~8K1.07×
17North Carolina~10K1.06×
18Arkansas~3K1.06×
19Montana~1K1.03×
20Nevada~4K1.01×
21Maine~1K1.01×
22Pennsylvania~10K1.00×
23Missouri~6K1.00×
24Nebraska~2K1.00×
25West Virginia~2K0.99×
26New Hampshire~1K0.98×
27Connecticut~4K0.97×
28Iowa~3K0.97×
29North Dakota<1K0.97×
30Michigan~9K0.96×
31Maryland~6K0.96×
32Illinois~10K0.95×
33Vermont<1K0.95×
34Rhode Island~1K0.94×
35New Jersey~9K0.93×
36South Carolina~5K0.93×
37Minnesota~5K0.93×
38Florida~20K0.92×
39Tennessee~7K0.92×
40Massachusetts~7K0.92×
41Colorado~5K0.92×
42Alabama~5K0.91×
43South Dakota<1K0.91×
44Delaware<1K0.89×
45New York~20K0.88×
46Wisconsin~5K0.88×
47Louisiana~4K0.88×
48Hawaii~1K0.87×
49Mississippi~3K0.86×
50Washington, District of Columbia<1K0.71×
Fig. 06

Affinity by region

Affinity by region — Half-Life (video game), United States
0.71×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Half-Life (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Half-Life (video game) audience
#·InterestCategoryAffinity×
01The Salvation ArmyPolitics & Society91.04×
02Fantastic Beasts and Where to Find ThemPets & Animals65.24×
03Red Dead RedemptionGames47.27×
04Motion detectorHome & Garden35.29×
05The Lord of the RingsMovies & TV27.40×
06The Legend of ZeldaGames24.68×
07One DirectionMusic & Radio21.46×
08Action role-playing gameGames19.41×
09Chris PrattMovies & TV18.78×
10Scale modelKids & Family17.68×
11Public securityPolitics & Society16.56×
12Mario KartGames16.10×
13Apocalyptic and post-apocalyptic fictionLiterature15.60×
14Action-adventure gameGames12.92×
15Real-time strategyGames9.77×
16Arcade gameGames8.20×
17Epic GamesGames8.10×
18Adventure gameGames7.75×
19RedditInternet & Social Media4.77×
20Mobile gameGames3.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Half-Life (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Half-Life (video game) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
Family OrientationCONSERVATISM1.85×
Early Adopter MentalityPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Half-Life (video game) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
SustainabilityBALANCE0.61×
TravellingTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Half-Life (video game) have in United States?

Half-Life (video game) has an estimated audience of 374,826 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Half-Life (video game) fans?

26.1% of Half-Life (video game) fans are female, 73.9% are male, with an average age of 30.4 years.

03

Which brands do Half-Life (video game) fans like most?

Half-Life (video game) fans show strongest brand affinity for The Salvation Army (91.04×), Red Dead Redemption (47.27×), and The Legend of Zelda (24.68×) over the country average.

04

Where do Half-Life (video game) fans live in United States?

Half-Life (video game) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Half-Life (video game) fans also like?

Beyond Half-Life (video game) itself, the audience over-indexes on Red Dead Redemption (47.27×), The Legend of Zelda (24.68×), Action role-playing game (19.41×), and Fantastic Beasts and Where to Find Them (65.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Half-Life (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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