Rascasse Audience Intelligence

Han Solo Audience in United States

A data profile of the people who buy, follow and care about Han Solo in United States — modelled from more than twelve digital signal sources. Han Solo has an estimated audience of 1,999,825 people in United States.

#54among Fictional Character in United States#2220in Movies & TV

The average Han Solo fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disneyland Paris, Superman, Guardians of the Galaxy (film), with strongest over-indexing on Disneyland Paris (20.5× the country average).

Demographically, the Han Solo audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Han Solo fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Disneyland Paris.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Han Solo profile in United States.

Audience size
2M
in United States
Gender
30.8%♀
69.2% male
Age
33.6
average years
Country rank
#14239
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Han Solo fans

30.8% are female, 69.2% are male, average age 33.6.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Han Solo audience in United States
MetricValue
Female30.8%
Male69.2%
Average age33.6
Estimated audience size1,999,825
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Han Solo audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3920%
40-4917%
50+9%
Fig. 04

Worldwide distribution

50.5%

of the worldwide Han Solo audience comes from United States.

Worldwide audience distribution share by country for Han Solo
CountryShare
United States50.5%
United Kingdom8.1%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Han Solo audience in United States is strongest.

Fig. 05

Top regions by affinity

Han Solo fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.55×
02California~300K1.26×
03Idaho~10K1.25×
04Oregon~30K1.17×
05Arizona~50K1.15×
06Washington~50K1.12×
07Colorado~30K1.10×
08Montana~6K1.10×
09New Hampshire~9K1.08×
10Alaska~5K1.08×
11Massachusetts~40K1.07×
12Vermont~4K1.06×
13Oklahoma~20K1.04×
14Maine~8K1.04×
15North Dakota~4K1.03×
16Tennessee~40K1.02×
17Indiana~40K1.02×
18Kentucky~30K1.02×
19West Virginia~10K1.02×
20Rhode Island~7K1.02×
21Arkansas~20K1.01×
22Kansas~20K1.01×
23Florida~100K0.99×
24New Mexico~10K0.99×
25Ohio~60K0.98×
26Connecticut~20K0.98×
27Nevada~20K0.98×
28Michigan~50K0.97×
29Nebraska~10K0.97×
30Texas~200K0.96×
31Missouri~30K0.96×
32Wisconsin~30K0.96×
33Iowa~20K0.95×
34Hawaii~8K0.95×
35North Carolina~60K0.94×
36Virginia~50K0.94×
37Minnesota~30K0.94×
38South Dakota~4K0.93×
39Pennsylvania~60K0.92×
40Illinois~60K0.92×
41Alabama~30K0.92×
42Louisiana~20K0.90×
43Georgia~60K0.89×
44Washington, District of Columbia~5K0.89×
45New York~100K0.88×
46South Carolina~30K0.88×
47New Jersey~40K0.84×
48Delaware~5K0.83×
49Maryland~30K0.82×
50Mississippi~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Han Solo, United States
0.79×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Han Solo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Han Solo audience
#·InterestCategoryAffinity×
01Lego MindstormsKids & Family28.87×
02Lego NinjagoKids & Family24.74×
03Disneyland ParisTravel & Leisure20.50×
04Lego Star WarsKids & Family19.09×
05Buckingham PalaceTravel & Leisure17.31×
06The Lego MovieMovies & TV14.87×
07Indiana Jones (franchise)Movies & TV10.91×
08Guardians of the Galaxy (film)Movies & TV10.83×
09International educationBusiness & Career10.12×
10Alvin and the ChipmunksMusic & Radio9.88×
11Downton AbbeyMovies & TV8.08×
12The Lord of the RingsMovies & TV7.42×
13Superhero fictionLiterature7.37×
14Graphic novelLiterature5.85×
15Anime and manga fandomLiterature3.97×
16SupermanMovies & TV3.45×
17PokémonGames3.45×
18BeetlejuiceMovies & TV2.94×
19BatmanMovies & TV2.90×
20ComicsLiterature2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Han Solo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Han Solo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.63×
Pet OwnershipJOY1.79×
IndulgenceJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Han Solo audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Family OrientationCONSERVATISM0.76×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Han Solo have in United States?

Han Solo has an estimated audience of 1,999,825 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Han Solo fans?

30.8% of Han Solo fans are female, 69.2% are male, with an average age of 33.6 years.

03

Which brands do Han Solo fans like most?

Han Solo fans show strongest brand affinity for Disneyland Paris (20.5×), Superman (3.45×), and Guardians of the Galaxy (film) (10.83×) over the country average.

04

Where do Han Solo fans live in United States?

Han Solo fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Han Solo fans also like?

Beyond Han Solo itself, the audience over-indexes on Superman (3.45×), Guardians of the Galaxy (film) (10.83×), Buckingham Palace (17.31×), and Lego Star Wars (19.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Han Solo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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