Han Solo Audience in United States

Han Solo has an estimated audience of 2,008,594 people in United States. 30.8% are female, 69.2% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Lego Star Wars, Disneyland Paris, Superman, Kia Sportage, Guardians of the Galaxy (film).

The average Han Solo fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lego Star Wars, Disneyland Paris, Superman, with strongest over-indexing on Lego Star Wars (64.52× the country average). Demographically, the Han Solo audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Han Solo fans

Demographic split for Han Solo audience in United States
MetricValue
Female30.8%
Male69.2%
Average age33.6
Estimated audience size2,008,594

Audience persona

The typical Han Solo fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Lego Star Wars.

Top regions in United States

Top regions ranked by reach for Han Solo in United States
RegionReachAffinity
California284,6421.29×
Texas173,7381.01×
Florida138,2241.02×
New York102,9460.92×
Illinois65,9360.99×
Pennsylvania63,1260.93×
Ohio60,4460.98×
Georgia58,6950.95×
North Carolina58,0910.96×
Michigan51,1470.97×
Washington47,7911.19×
Virginia47,2340.97×
Arizona45,9061.12×
Massachusetts44,9881.14×
New Jersey43,9530.86×
Tennessee41,4481.03×
Indiana37,2981.02×
Colorado36,2491.15×
Missouri31,2900.97×
Wisconsin29,5420.98×
Maryland29,3730.85×
Utah28,0101.56×
Minnesota27,9980.97×
Oregon27,4211.19×
South Carolina26,4130.87×
Kentucky24,5900.98×
Alabama24,4850.87×
Oklahoma23,5261.05×
Louisiana22,3370.86×
Connecticut20,1231×
Nevada19,8221.02×
Arkansas16,6171×
Kansas15,7070.99×
Iowa15,4430.93×
Idaho12,8611.28×
Mississippi12,1030.73×
Nebraska9,6700.96×
New Mexico9,4980.94×
West Virginia8,9570.96×
New Hampshire8,3571.06×
Hawaii7,9460.92×
Maine7,6841.07×
Rhode Island6,3030.99×
Montana6,2771.13×
Washington, District of Columbia5,4780.91×
Alaska4,2300.98×
South Dakota4,0510.87×
Delaware4,0090.72×
North Dakota3,9020.95×
Vermont3,6131.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Han Solo audience
BrandAffinityCategory
Lego Star Wars64.52×Kids & Family
Disneyland Paris23.19×Travel & Leisure
Superman3.41×Movies & TV
Kia Sportage25.81×Cars & Mobility
Guardians of the Galaxy (film)13.2×Movies & TV
Houston Astros8.71×Sports
Los Angeles Dodgers6.86×Sports
Lego Ninjago29.91×Kids & Family
Millie Bobby Brown5.88×Movies & TV
Rick and Morty6.2×Movies & TV
Anthony Mackie16.39×Movies & TV
Doctor Strange12.67×Literature
Anime and manga fandom4.75×Literature
The Legend of Zelda7.09×Games
captain america11.21×Movies & TV
Honda HR-V17.2×Cars & Mobility
Buckingham Palace12.24×Travel & Leisure
Harry Potter2.3×Movies & TV
Lego Creator40.93×Kids & Family
Pokémon Trading Card Game11.08×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Han Solo audience
TraitClusterScore
PatriotismCONSERVATISM1.82
LGBTQ+ IdentityOPEN1.69
Early Adopter MentalityPOWER1.69
Pet OwnershipJOY1.61
Luxury OrientationPREMIUM1.37
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Han Solo
CountryShare
United States50.6%
United Kingdom8.2%
Japan6.0%

See Han Solo audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Han Solo have in United States?

Han Solo has an estimated audience of 2,008,594 people in United States, concentrated in California and Texas.

What is the gender split and age of Han Solo fans?

30.8% of Han Solo fans are female, 69.2% are male, with an average age of 33.6 years.

Which brands do Han Solo fans like most?

Han Solo fans show strongest brand affinity for Lego Star Wars (64.52×), Disneyland Paris (23.19×), and Superman (3.41×) over the country average.

Where do Han Solo fans live in United States?

Han Solo fans in United States are most concentrated in California (reach 284,642), Texas (reach 173,738), and Florida (reach 138,224). These three regions account for the largest share of the active audience.

What other brands do Han Solo fans also like?

Beyond Han Solo itself, the audience over-indexes on Disneyland Paris (23.19×), Superman (3.41×), Kia Sportage (25.81×), and Guardians of the Galaxy (film) (13.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Han Solo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.