Harlequin Audience in United States

Harlequin logo

Harlequin has an estimated audience of 412,096 people in United States. 73.1% are female, 26.9% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Nationality, Urban Outfitters, Whataburger, Jingoism.

The average Harlequin fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Nationality, Urban Outfitters, with strongest over-indexing on Mothercare (8.02× the country average). Demographically, the Harlequin audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Record label

Demographics of Harlequin fans

Demographic split for Harlequin audience in United States
MetricValue
Female73.1%
Male26.9%
Average age42.0
Estimated audience size412,096

Audience persona

The typical Harlequin fan in United States is more female, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Harlequin in United States
RegionReachAffinity
California48,1291.06×
Texas34,4620.97×
Florida25,5650.92×
New York25,4831.11×
Pennsylvania14,1751.02×
Illinois13,1060.95×
Georgia12,7791.01×
North Carolina12,5051.01×
Ohio12,3730.97×
Washington10,9141.32×
Virginia10,1491.01×
Michigan9,9580.92×
New Jersey9,8470.94×
Tennessee8,4811.03×
Arizona8,4081×
Massachusetts8,3171.02×
Indiana7,4210.99×
Colorado7,1311.1×
Missouri6,9201.04×
Maryland6,5840.93×
Oregon6,3131.34×
Alabama6,0751.06×
Minnesota5,7650.98×
Wisconsin5,6680.91×
South Carolina5,4970.89×
Louisiana5,4241.02×
Kentucky5,2441.01×
Oklahoma5,2331.14×
Connecticut4,2491.03×
Utah3,9591.07×
Nevada3,7370.94×
Arkansas3,4601.02×
Iowa3,2360.95×
Kansas3,0670.94×
Mississippi2,9120.86×
Idaho2,1341.03×
Nebraska2,0110.97×
New Mexico1,8410.89×
West Virginia1,7780.93×
New Hampshire1,6621.02×
Montana1,6201.42×
Maine1,5921.08×
Hawaii1,4890.84×
Washington, District of Columbia1,3041.05×
Rhode Island1,1590.88×
Alaska9981.13×
Delaware9330.82×
South Dakota8140.85×
Vermont7150.99×
North Dakota6600.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harlequin audience
BrandAffinityCategory
Mothercare8.02×Kids & Family
Nationality2.13×Politics & Society
Urban Outfitters1.85×Shopping
Whataburger1.62×Food & Beverages
Jingoism1.8×Politics & Society
Pillow1.77×Home & Garden
Historic site3.29×Arts & Culture
Israel1.58×Travel & Leisure
Vocal harmony3.3×Music & Radio
Fairy godmother4.55×Literature
Governor of Michigan4.04×Politics & Society
Home staging2.74×Home & Garden
Goop2.79×Internet & Social Media
Wikia1.71×Internet & Social Media
Nebraska Cornhuskers3.81×Sports
Allama Iqbal Open University18.52×Business & Career
Grinch1.76×Movies & TV
Príncipe5.13×Travel & Leisure
Assassin's Creed II3.17×Games
Erie County, New York4.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harlequin audience
TraitClusterScore
SpiritualityBALANCE1.65
Family OrientationCONSERVATISM1.57
PatriotismCONSERVATISM1.53
Community OrientationOPEN1.5
IndulgenceJOY1.48
TraditionCONSERVATISM1.46

Worldwide distribution

Worldwide audience distribution share by country for Harlequin
CountryShare
United States30.8%
Italy9.8%
Sweden7.9%

See Harlequin audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Harlequin have in United States?

Harlequin has an estimated audience of 412,096 people in United States, concentrated in California and Texas.

What is the gender split and age of Harlequin fans?

73.1% of Harlequin fans are female, 26.9% are male, with an average age of 42.0 years.

Which brands do Harlequin fans like most?

Harlequin fans show strongest brand affinity for Mothercare (8.02×), Nationality (2.13×), and Urban Outfitters (1.85×) over the country average.

Where do Harlequin fans live in United States?

Harlequin fans in United States are most concentrated in California (reach 48,129), Texas (reach 34,462), and Florida (reach 25,565). These three regions account for the largest share of the active audience.

What other brands do Harlequin fans also like?

Beyond Harlequin itself, the audience over-indexes on Nationality (2.13×), Urban Outfitters (1.85×), Whataburger (1.62×), and Jingoism (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harlequin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.